For more than 12 years, Justin Ahrens has led Rule29 in the firm commitment to making creative matter. Through a collaborative approach to both strategy and design, Rule29 has fostered a culture that encourages the pursuit of wonder through story and involvement in many social causes. Justin has also been a consistent voice for the design community on balancing life and career: he’s the author of Life Kerning: Creative Ways to Fine Tune Your Perspective on Career and Life.
Jill Lynn Design
Jill Anderson of Jill Lynn Design is that rare breed of designer and developer who partners with talented designers, copywriters, and agencies on their websites, and their client's sites. Jill is passionate about crafting beautiful and innovative websites focused on clear positioning and positive user experiences. As a freelancer for over 12 years, she loves typography, code, and WordPress. She lives in the Atlanta suburbs and enjoys hanging out with her husband and 4-year-old son. And cat, Peanut, the chief paperweight. She tweets @JillLynnDesign.
Senior Curator, Department of Architecture and Design
The Museum of Modern Art
Paola Antonelli is a senior curator in the Department of Architecture and Design at The Museum of Modern Art, New York City. She was recently rated one of the one hundred most powerful people in the world of art by Art Review.
Sr. Marketing Specialist
Kawasaki Motors Corp., U.S.A.
Debbie has been an employee at Kawasaki for over 33 years. She began her career as a typographer in the in-house graphic and print shop. She also supervised a staff of eight designers and was also the print buyer.
After 23 years, she transferred into Marketing and currently leads the retail advertising for our 1100 dealers throughout the country. This includes showroom point-of-purchase material, product brochures, local dealer advertising materials, showroom displays, billboards, dealership signage, logo guideline compliance, and more.
Jake Barton is principal and founder of Local Projects, which is creating the media design for the 9/11 Memorial and Museum, the Cooper-Hewitt National Design Museum with Diller Scofidio + Renfro, and the Frank Gehry designed Eisenhower Presidential Memorial. Local Projects won the 2013 National Design Award for Interaction Design, and was named second of the top ten most innovative design firms by Fast Company Magazine for its redefinition of emotional storytelling. Jake is recognized as a leader in the field of interaction design for physical spaces, and in the creation of collaborative storytelling projects where participants generate content. Clients include SFMOMA, StoryCorps, GE, Johnson & Johnson, BMW Guggenheim Lab, Cleveland Museum of Art, Seaworld, Microsoft, and the National Museum of African-American History and Culture.
Creative Director & Principal, Baseman Design Associates /
Associate Professor & Program Director, Graphic Design, Philadelphia University
Frank Baseman is the Creative Director and Principal of Baseman Design Associates, an award-winning, interdisciplinary graphic design firm providing strategic design thinking through visual communication solutions to a variety of businesses, corporations and institutions. He is also the Director of—and Associate Professor in—the Graphic Design Communication program at Philadelphia University, where he has taught since 1998. The work of Baseman Design Associates has received recognition from numerous national and international communication organizations, design exhibitions and publications
Executive Creative Director
Jason Bender serves as Executive Creative Director for Rockfish, a digital innovation partner for some of the world's largest brands and part of the WPP network. Prior to Rockfish, Bender spent 10 years leading digital creative teams at WPP agencies Bridge Worldwide and POSSIBLE. At both agencies Jason was the primary creative point of contact for clients and internal creative lead on the agencies' largest accounts. In his current role, he directs campaigns, design, copy and user experience teams across Rockfish. Jason began his career as a copywriter, and has spent the majority of his career innovating in the digital space. His diverse experience has spanned CPG, healthcare, finance, and B2B, including digital, video, print, and radio. Honors include ADDYS, Webbys, CLIO and Cannes Gold Cyber Lion.
Formerly the Deputy Art Director of the New York Times Magazine, Bennett grew up in Del Rio, Texas, and studied Communication Design at Texas Tech University. He was named one of Print magazine’s “20 Under 30 New Visual Artists” and selected as an Art Directors Club Young Gun in 2012. His work has been recognized by various associations including the Art Directors Club, the Type Directors Club, and The Society of Publication Design. He was a member of the New York Times Magazine’s Design Team of the Year for 2010 and 2011, as selected by the Art Directors Club.
Make & Matter
Trina Bentley is an award-winning designer and owner of Make & Matter, an Austin-based branding and packaging design shop. For more than a decade, Trina churned out work for publications, small firms, and in-house marketing departments. Upon discovering — and falling in love with — packaging design, Trina launched Make & Matter to focus on building brands and positioning them for success through beautiful, functional packaging solutions. With her gung ho approach, keen eye, and willingness to work (and rework), Trina has carved out a rewarding niche. Her work can be found in annuals, books, blogs — and most importantly, on the shelf at your local grocer.
Ilise Benun is a national speaker and founder of both Marketing-Mentor.com and the Creative Freelancer Business Conference (with HOW magazine). She is a specialist in coaching creative entrepreneurs who are serious about growing their business. She is the author of The Creative Professional’s Guide to Money, The Designer’s Guide to Marketing and Pricing and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive. She publishes an email newsletter, Quick Tips from Marketing Mentor, and hosts an online store, Marketing-Mentor-Toolbox.com, featuring tools to make creatives more successful, including The Proposal Bundle and The Pricing Bundle.
The Fresh Market
Alex Blake and Andy Kurtts come from a diverse background of fine art, print shops, POP retail design and photography to their current roles as in-house designers for The Fresh Market, a specialty grocery store with locations throughout the US. They currently are building the in-house creative team and working on a variety of projects for The Fresh Market including packaging design, in-store publications, catalogs, and environmental design. They also collaborate as Buttermilk Creative on outside projects for start-ups and non-profits. Working together for nearly seven years, the two have a very dynamic relationship and partnership that melds professionalism with fun.
Principal and Brand & Content Strategist
Margot Bloomstein is the author of Content Strategy at Work (Morgan Kaufmann, 2012) and Principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. She crafts brand-appropriate user experiences to help organizations engage audiences and project key messages with consistency and clarity through both traditional and social media. A featured speaker at SXSW, Margot speaks around the world about enriching interactive engagements with content strategy. Recent engagements include the HOW Interactive Design Conference, CS Forum Helsinki, IA Summit, Content Marketing World, Confab, and Web 2.0. Find her blogging infrequently at Appropriate, Inc. and tweeting prolifically at @mbloomstein.
Chief Innovation Officer
Jason Blumer loves to dream and play with matches. He wears flip-flops, jeans and says “dude” a lot. He loves new game-changing technology and plays rock and roll too loud. He brings clarity to creative people through speaking, teaching, coaching, consulting, and creative transformation retreats through his firm Blumer CPAs.
Learn more about Jason and listen to his podcast!
Hamish is Creative Director of Pearlfisher's New York studio, leading and inspiring the design team by setting the creative standard – continually encouraging their designers to demonstrate brilliant conceptual thinking and strong design craftsmanship. He brings his excitingly diverse international experience across branding, packaging, retail and print design to the studio. Prior to moving Stateside, Hamish worked with some of London’s leading design consultancies, fast developing a strong track record for innovative design, including award-winning work for iconic brands such as Johnnie Walker, Bacardi, Ferrero and Nike. In all aspects of his life, Hamish believes in pushing boundaries and discovering the unexpected, while relishing the simple and the everyday; it’s this dynamic yet down-to-earth stance that makes him the perfect fit for Pearlfisher New York.
|Matthew Clark BFA, CGD|
Principal & Creative Director
Subplot Design Inc.
Matthew Clark is an internationally-recognized Creative Director and Designer based in Vancouver, Canada. Founder of Subplot Design Inc., he is also an author, mentor and public speaker known for his opinionated (amusingly?) take on branding, design, and the world of marketing and advertising. Matthew’s work, which focuses on retail branding and packaging, has been recognized with over 200 local, national and international awards; has been published in over 75 articles worldwide; and is part of the permanent collections of the Chicago Athenaeum Museum and the Design Exchange. He is also a drawer, painter, and sword-play-dance-party-pantomime dad and husband.
|Jenn David Connolly|
Owner, Founder & Creative Director
Jenn David Design
Jenn David Connolly is Owner, Founder and Creative Director of Jenn David Design (www.jenndavid.com), a full-service graphic design studio specializing in packaging and branding design for gourmet food and specialty products, working with regional and national brands that are category leaders and influencers. Jenn founded her business over a decade ago and quickly gained a reputation in premium package design, working with established companies such as Williams-Sonoma, GAP, Pier 1 Imports and Mitsubishi, as well as boutique brands. By offering a complete package of design services, the studio ensures consistent and seamless branding across all touch points.
Designer and Developer
Codify Design Studio
VP Account Services
Jennifer has a proven track record in working with clients to develop strategic communications and marketing campaigns, overseeing the creative and production process within multiple media platforms in today’s fast changing technology landscape.
Prior to Discovery, Jennifer was President of EFX Media, specializing in broadcast and interactive media campaigns for a wide variety of clients to include AOL, UN Foundation, National Science Foundation, Corporation for Public Broadcasting, Library of Congress among many more.
Jennifer currently serves as the Chairman of the Board of Directors for the In House Agency Forum and on the Board of Directors for the Washington Area Women’s Foundation. www.ihaforum.org
Riley Cran is a Graphic Designer in Vancouver, British Columbia. In his freelance design practice, Riley specializes in Branding, Illustration, Packaging Design and Lettering. Riley is the manager of Lost Type, a collaborative pay-what-you-want Type Foundry which has provided fonts to Nike, Starbucks, Disney and the President of the United States. Riley is also the host of Field Trip, an annual workshop for Lost Type's designers, where they visit a new city to gather inspiration.
Most recently with 20th Century Fox as SVP, Global Creative Chief [FCP], riCardo is now CCO with th13teen, in their Los Angeles studio. Previously riCardo also held several executive leadership positions including the Global Creative post at Mattel Inc., and at notable advertising icons such as McCANN ERICKSON, Saatchi & Saatchi and Chiat/Day.
riCardo is prominent in the design+branding industries as a provocative creative ronin; driven by his ethos of intelligently provoking and delivering against a brand’s promise through innovative thought leadership and compelling communication.
A globally seasoned and celebrated creative, he continues to influence his passion for excellence to many high-profile brands through his integrated strategic plans and one-voice designed communications. Crespo is a frequent contributor on design methodologies; and the irrefutable value of its RROI as a result of strategic creative and designed communications in the branding delivery process.
VP, Global Beverage Design
Moira Cullen is a design strategist, writer and educator who has built an evolutionary career directing creative business solutions that honor the essence and heritage of organizations, institutions and brands.
A frequent speaker on design, design thinking and design's role in business, Moira’s essays and criticism have been published in leading design publications and anthologies. She’s a past president of AIGA’s Los Angeles and Kansas City Chapters, AIGA’s Center for Brand Experience, served on AIGA’s national board, and was named an AIGA Fellow.
Principal & Assistant Professor
The Davis Group LLC & NYC College of Technology
Brooklyn-based Douglas Davis enjoys being one of a variety of voices needed in front of and behind the concept, marketing plan or digital strategy. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. The unique mix of creative strategy, integrated marketing and art direction Douglas brings is translated into a holistic experience for students in the classroom. He is an assistant professor of design at New York City College of Technology, a former adjunct professor at New York University in the M.S. in Integrated Marketing program and current HOW Design University contributor.
Learn more about Douglas and listen to his podcast!
North American ETC Print & Creative Manager
Sappi Fine Paper North America
Daniel Dejan, Sappi's ETC Print & Creative Manager, is an award-winning graphic design and art/creative director. Dejan is widely respected in the industry as an educator, author and consultant. He provides marketing, sales, and technical consultation as well as training for the print, paper, and creative communities.
A people-oriented transformational leader, Cella Consultant Rena DeLevie has spent almost 30 years in the creative industry, including significant retail experience (Talbots, J. Crew, Kenneth Cole, dressbarn), first as an art director, then in creative operations/management. Rena has extensive experience in corporate management trainings, workshops, one-on-one coaching and presentations. She writes on the subject of leadership and management and has been interviewed on HuffPost LIVE, among other media, about Compassionate Management, a subject on which Rena is passionate. www.cellaconsulting.com | http://www.cellaconsulting.com/blog/
Elmers Products Inc.
In her Sales Communications role at Elmer’s, Inc. Bridget Dinneen serves as the bridge between the Marketing and Sales departments by crafting communications, managing creative strategies and digital assets, and turning those assets into compelling selling stories. She enjoys working for a fun, creative brand and puts her craftiness to use as Brand Ambassador for Krazy Glue Craft. She lives in Columbus, Ohio with her amazing husband and her way-above-average sons Lucas and Jasper.
Doug Dolan Communications Inc.
Doug Dolan is a Toronto-based communications strategist and writer who works on everything from marketing/branding programs to corporate reports, fundraising campaigns to executive speeches. His wide-ranging experience takes in many industries and sectors, including financial services, loyalty marketing, luxury goods, travel and hospitality, information technology, transportation, healthcare, higher education, professional services and media/entertainment. Prior to launching his solo practice, Doug was a founding partner of Viva Dolan Communications and Design, an award-winning consultancy that built an international clientele over 16 years. His writing awards include three IABC Gold Quills and a copywriting award from British Design & Art Direction.
Learn more about Doug and listen to his podcast!
The Creative Group
Diane Domeyer is Executive Director of The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals. In this position, she manages operations for the firm’s locations in major markets throughout the United States and Canada. Diane is a noted career expert and frequent presenter on hiring and management topics. She has been interviewed by numerous publications, including the Associated Press, the Wall Street Journal, and more. She also has been named by the San Francisco Business Times as one of the Bay Area’s Most Influential women for six consecutive years. Diane holds a Bachelor of Arts from the University of St. Thomas.
|Michael P. Donovan|
Michael Donovan is a founding partner of Donovan/Green, a marketing communication and design consultancy. He continues to evolve as an active, creative, entrepreneur. With his wife and partner, Nancye Green, he has engaged in the development of the next iteration of a strategy-based, communication agency. Their firm provides integrated, all-media, solutions in exclusive relationships with select clients. In that context Donovan/Green provides enterprise wide strategy and branding leadership, as well as, creative execution. Both Donovan and Green have a penchant for identifying opportunities to engage with audiences in new ways. That focus has resulted in the formation of five distinct businesses ranging from sustainability in automotive, health care and online retail linked to a full, retail-destination.
Mr. Donovan has served on the national boards of the American Institute of Graphic Arts, The Society of Environmental Graphic Design, The National Design Center, The Art Directors Club and as an advisor to the Aspen Design Conference. He is currently on the Board of Governors of Parsons School of Design, as Vice-Chairman and the Municipal Arts Society. Through his creative career he has received recognition and awards for branding solutions, information design and environmental design. He was recognized in Richard Saul Wurman’s 1000 Most Creative People in America. He is an NEA Fellow and received the Christian Petersen Award for Creativity from Iowa State University, his first alma mater, where he served as an advisor to the Design College. He has taught at Parsons School of Design and Pratt Institute.
Draplin Design Co.
Located in the mighty Pacific Northwest, the Draplin Design Co. proudly rolls up its sleeves on a number of projects related to the Print, Identity, Illustration and Gocco Muscle categories. We make stuff for Coal Headwear, Union Binding Co., Richmond Fontaine, Field Notes, Esquire, Nike, Wired, Timberline, Chunklet, Incase, Giro, Cobra Dogs, Burton Snowboards, Dawes, Patagonia, Target, Megafaun, Danava, Ford Motor Company, Woolrich and even the Obama Administration, if you can believe that. We pride ourselves on a high level of craftsmanship and quality that keeps us up late into the wet Portland night.
Our Proud List of Services: Graphic Design, Illustration, Friendship, Clipping Pathery, Garying, Jokes/Laughter, Campfire Strummin’, Gocco Dynamics, Road Trip Navigation, Trust, Guitar Tuning, Gen’l Conversation, Culture Critique, Color Correcting, Existential Wondering, Bounty Hunting, Heavy Lifting, Advice, A Warm Meal, Simple Ideas and Occasional Usage of Big Words.
Senior Interaction Designer
Jennifer Dunnam is a Senior Interaction Designer at frog where she works with an interdisciplinary team to research and develop innovative products, services, and experiences for today’s leading organizations, and emerging start-ups.
Prior to frog, Jennifer was a project leader at MIT’s Senseable City Lab where she designed and implemented radical visions for the future of cities based on digitally connected infrastructures.
Jennifer has a Master’s Degree in Architecture from MIT. Her work has been exhibited at the Venice Biennale, MoMA, and Singapore Art Museum. Her writings on design and technology have been published by Fast Company, The Architectural League of New York, and MIT Press.
Founder, My Private Brand /
Vice President Retail Brands, Theory House
Christopher Durham is a author, consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience creating, launching and building numerous billion dollar Private Brands. His influential website, My Private Brand, seeks to drive the changing Private Brand landscape, focusing on the emerging art and science of Private Brand management. Christopher’s first book “Fifty2: The My Private Brand Project” is now available on Amazon.com. While working at Lowe’s Home Improvement, he worked as a brand manager focused on private brand strategy and, over five years, created, managed or repositioned many of its private brands. Prior to Lowe's, he served as Brand Manager at Delhaize America where he developed and delivered retail brand marketing as well as Private Brand strategy and development for Food Lion, Bloom, Bottom Dollar and Harvey’s. He is a columnist for Global Retail Brands magazine and a regular contributor to Private Label Buyer magazine.
|Johnny Earle aka Johnny Cupcakes|
Johnny has been recognized for his innovative business strategies; he has been named America's #1 Young Entrepreneur by BusinessWeek as well as placed #237 in Inc. Magazine's top 500 fastest growing independent businesses. The Boston Globe recently named Johnny as one of the 30 most innovative businessmen in Massachusetts. Johnny Cupcakes has also been featured on NPR, MTV, CNN, The Wall Street Journal, Entrepreneur Magazine, Web Marketing for Dummies, The New York Times, MSNBC, The Big Idea with Donny Deutsch, Wired Magazine, WWD, NYLON,Computer Arts, The Los Angeles Times and as a case study in numerous text books.
The BOSS Group at Merck
Andy Epstein started his career as a freelance designer and illustrator. Jumping into the world of in-house in 1992, Andy created and grew in-house design teams for Commonwealth Toy and Gund. He later restructured and expanded the hundred-person creative team at Bristol-Myers-Squibb and consulted at Johnson & Johnson. After a three year stint at Designer Greetings leading an in-house design team responsible for the company’s product lines and Point Of Sales materials, Andy has moved back into pharma heading up a 65+ managed services team for The BOSS Group at Merck. Andy has written and spoken extensively on in-house issues and published “The Corporate Creative”, a book on in-house design, in partnership with F&W Publications in the spring of 2010. He is a co-founder of InSource, an association dedicated to providing support to in-house designers and design team managers and recently completed a 4 year engagement as head of INitiative the AIGA In-house Design program where he continued his efforts to empower in-house teams and raise their stature in the design and business communities.
Elena Flanagan-Eister is an (e)nthusiast & (app)reciator of #visual_arts, #tech, #mobile & #gen_flux. She is a co-founder of Clashot (http://clashot.com), mobile application and web platform for publishing and selling mobile images. Currently she holds a position of a CEO at Depositphotos (http://depositphotos.com), the world's fastest growing, top-5 photo microstock company. Elena also serves on the Board of PACA Digital Media Licensing Association.
Laura M. Foley Design
Laura Foley is a creative thinker and marketing expert who enables her clients to effectively communicate their messages. She specializes in Cheating Death by PowerPoint, transforming PowerPoint decks into effective marketing tools through workshops, consulting, and presentation design services. Learn more at lauramfoley.com, where you can find her Cheating Death by PowerPoint blog.
Gardner Design, LogoLounge
Bill Gardner is the owner and president of Gardner Design, a corporate/brand identity firm that has produced effective and award winning results for clients ranging from Fortune 500 companies to single-store boutiques. The founder of www.logolounge.com, the international, searchable compendium of logos, Bill authored the affiliated best selling LogoLounge Volumes 1-8 and Master Library Volumes 1-4 book series for Rockport Publishers.
Summer 2013 marked the release of the highly anticipated Logo Creed, Bill’s first foundation textbook for students, educators and professionals alike.
Bill also is the author of the annual LogoLounge Logo Trend Report, published each May by international publications
Owner and Creative Director
Elke Giba is Owner and Creative Director for Giba Group, a virtual creative agency that develops communication plans and online environments for clients in design+build industries and health care markets. Giba Group collaborates with independent creative professionals on projects for clients across the country, teaching them how to conquer their fear of technology to use it effectively as a communication channel. Elke is also an instructor in the graphic design program at Southern Methodist University in Dallas.
Founder of The Dieline
Creative Director, HOW Design Live
Andrew's passion for design developed at an early age when he first discovered Photoshop 4. After receiving his B.S. in graphic design from the Art Institute of California at the age of 19, he began his career in package design as a production artist for a gourmet gift company. As he moved up, he began designing products and packaging for major national retailers and brands including Target, Bed Bath & Beyond, and Jelly Belly. He saw a great need for daily package design inspiration for his own work, and founded The Dieline in 2007 and quickly became the most read package design website in the world.
VP Group Creative Director
James Gilbey is VP Group Creative Director for Discovery Communications based at Discovery’s HQ in Maryland, USA. Previously he led the creative department of Discovery Networks Europe based in London. Born and raised in London, England he has spent the last 25 years on both sides of the camera, starting his career as Journalist and feature writer for a number of national newspapers and magazines.
After graduating from Loughborough University he spent a year on the BBC’s Number 1 Drama, “Eastenders” playing the obsessed maniacal stalker, Jack Woodman. When Cable and Satellite Network, Nickelodeon, launched in the UK in 1993 James spent the next four years directing and producing shows for the channel that included, “Nickalive”, “Kids Choice Awards”, “TeckNick” and “…And Now This”. At the same time he devised and sold a number of show formats to various broadcasters and super indies.
His interest working behind the camera was gaining more momentum. After winning a BAFTA (British Oscar) on the BBC show, “Short Change”, he joined Walt Disney/Buena Vista Television and was asked to take a position in Asia Pacific running their creative and production departments. Based in Hong Kong and Singapore he spent five years there producing multi award winning programs, marketing campaigns and series. He left in 2003 as regional Vice President of programming and production, moving to Los Angeles as a freelance consultant and advertising creative, working in all mediums from print to tv to digital.
Once listed as one of Broadcasting’s top 100, he has freelanced as Creative director and an ad director and worked for broadcasters as diverse as the UK’s Channel 4 to Network 7 Australia before taking up his post as Creative Director for Discovery Networks Europe. In the six years since joining he has overseen production, marketing, advertising, branding and promotion that has won over 60 Promax awards, 2 D&AD’s, a CLIO and a Design Week Award. He continues to publish articles and his popular blog www.lalasisterhood.blogspot.com isn’t as popular as he likes to tell people it is.
Bob Gill went to London on a whim and stayed fifteen years. He started the design group, Fletcher/Forbes/Gill, later renamed Pentagram. After leaving (it was already getting too big), he continued to work in London for a few more years. He returned to NY to co-write and design Beatlemania, a multi-media and live history of the Sixties which ran on Broadway for three years.
His graphics have been exhibited in major institutions around the world and his lectures are legendary. He has written many books on design and illustration as well as a number for children. He earned a Lifetime Achievement Award from The London Art Directors’ Club and the NY Art DIrectors’ Club elected him into their Hall of Fame. He’s now designing and illustrating in NY. His latest book is Bob Gill, so far.
Director of Product Design
Innovator, artist, protagonist, and positive provocateur, Maria has pursued a vision of intelligent, elegant, people-centered design throughout her professional life. Her grasp of the pragmatic, the authentic, and the essential have kept her at the forefront of design and business for over 20 years. Under Maria's leadership, Hot Studio, the experience design firm she founded in 1997, grew into a full-service creative agency with an impressive list of Fortune 500 clients. In March 2013, Facebook acquired the talent behind Hot Studio in one of their largest “acqui-hires” to date, where Maria now works as Director of Product Design. Her latest book, “Rise of the DEO, Leadership by Design”, is published by New Riders.
Writer and Author
Malcolm Gladwell has been a staff writer at The New Yorker since 1996. Prior to that, he was a reporter at the Washington Post. Gladwell was born in England and grew up in rural Ontario. He lives in New York. He is the author of The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath.
Author / Founder
Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His latest, The Icarus Deception, argues that we've been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.
In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy-to-use website. His blog (which you can find by typing "seth" into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.
Founder and Creative Director
Damien Golden has worked in many different areas of advertising, marketing and graphic design over the past 15 years. She polished her advertising and marketing expertise while working at an east coast advertising agency before launching her own award-winning, boutique graphic design firm in 2006. With the expansion of consulting, marketing and advertising services, her company, iKANDE Advertising partners with creatives in the US and Canada. Damien and her Virtual Dream Team have clients throughout the United States and abroad in the new home building field and entertainment industry. Her portfolio includes design projects from print to websites. She also contributes to various blogs and speaks at design industry conferences and local chamber and professional groups. When she's not working, Damien loves to travel with her best-friend (her husband), spoil her mom and discover new things.
President, Innovation group
Trend, and consumer insight expert DeeDee Gordon is President of the Innovation Group at Sterling Brands, an award-winning brand consultancy. She joined in 2010 and is building a global innovation practice fueled and inspired by insights from the-Collaboratory, a community of 46,000 creative and engaged brand enthusiasts. DeeDee’s work has been featured in the New Yorker magazine, PBS Frontline and Malcolm Gladwell’s The Tipping Point and she speaks regularly on the topic of consumer centered innovation and co-creation.
Nancye Green is a designer and business leader, with a storied career addressing the complex communication challenges of large enterprises, startup companies and non-profit organizations across industries and interest areas. Today she is leading Global Communications & Information Architecture for The Medicines Company, a highly innovative fast growing hospital medicine company. Before creating a joint alliance between Donovan/Green and MDCO, Nancye developed, designed, and produced in multiple media on behalf of clients as diverse as Hoffman-La Roche, 3M, P&G, Exxon, the Ronald Reagan Presidential Library, American Express, GM, Sony, and American Girl Place, among many others. Nancye founded Donovan/Green with Michael Donovan and sold it to CKS, leaving in 2000. Subsequently she served on a number of Boards, became interim Chief Brand Officer for Zurich Financial Services and CEO of Waterworks. In 2008 she re-joined Michael Donovan in the second start of Donovan/Green, where they are again creating new ventures which they are invested in, as well as serving several large clients in leadership roles. She has served on the Boards of Directors of several companies including D’Arcy, Waterworks, Hallmark, Ingram Partnership and EcoHealth Alliance, and the Design Board of P&G. A recognized leader in her field, she is a past President of the American Institute of Graphic Arts and International Design Conference in Aspen. She holds degrees from Tulane University and Parsons School of Design, and was awarded an Honorary Doctorate from The Corcoran School of Art in Washington, D.C.
Author and Artist
Danny Gregory was born in London, grew up in Pakistan, Australia, and Israel, is a graduate of Princeton University. He lives in Los Angeles and Greenwich Village. Danny spent three decades as one of New York's leading advertising creative directors and has created award-winning, global campaigns for clients like Chase, JPMorgan, American Express, IBM, Burger King, Ford, Chevron and many others.
Danny has written several internationally best-selling books on art and creativity and is currently writing his eighth. His illustrations have appeared in the New York Times and many other publications and books. He is the founder of Sketchbook Skool, the first online school dedicated to illustrated journaling.
In his books, workshops, lectures and in the several large online communities he oversees, Danny has shown thousands of people how to ignite their inner artists, embrace their creativity and tell the stories of their lives. .
Chairman, Chief Creative Officer
Before founding the creative juggernaut known as Tether, Stanley was VP Global Creative of Starbucks where he oversaw all creative aspects of the brand – from new products, packaging systems and seasonal promotions to brand campaigns and advertising. Stanley also spent twelve years at Nike as a Creative Director working on everything from product launches to the Olympics. After Nike, he moved to Denmark to join the Lego Company as their Global Creative Director where he directed a total visual overhaul of the brand from top to bottom, including packaging, the web, retail and brand stores.
Director of Words & Letters
Allan Haley is Director of Words & Letters at Monotype. Here he is involved in all aspects of building and maintaining the company’s typeface library. Mr. Haley is also responsible for educational content for the company’s web sites and is an important link between Monotype and the graphic design and design education communities.
Author and Speaker
Sam Harrison is an in-demand speaker and best-selling author on creativity-related topics and pitching/presentation skills. He has years of successful experience in agency, corporate and consulting roles. He was also a senior vice president of branding, marketing and creative services with an S&P 500 firm. He provides keynotes, workshops and coaching to organizations throughout North America and beyond. He also teaches at Portfolio Center’s graduate studies program. His books include IdeaSelling: Successfully pitch your great ideas to bosses, clients and other decision makers, IdeaSpotting: How to find your next great idea and Zing: Five steps and 101 tips for creativity on command. He is also a frequent contributor to HOW Design, Fast Company and other publications.
Associate Creative Director
Chermayeff & Geismar & Haviv
Sagi Haviv is a partner and designer at Chermayeff & Geismar & Haviv. Among his numerous projects for the firm are the identities for the Library of Congress, CFA Institute, Harvard University Press, Conservation International, and Armani Exchange.
Sagi designed the award-winning animation “Logomotion,” as well as the opening sequences for PBS documentary series such as Carrier, Circus, and Half The Sky. Sagi joined the firm in 2003 after graduating from The Cooper Union School of Art. He teaches Visual Identity Design at The School of Visual Arts in New York City. Sagi is coauthor of Identify: Basic Principles Of Identity Design In the Iconic Trademarks of Chermayeff & Geismar (Print Publishers, 2011).
Owner and Creative Director
Strategic Design Studio
For Stephanie, good health is exciting. She created Strategic Design Studio in 2006 to answer the needs of healthcare, wellness and fitness organizations, and to help them change people’s lives. As an on-demand agency, SDS hand-picks creative teams to ensure the perfect fit for specific projects. By developing integrated marketing and communication strategies across the most relevant platforms—web, digital publishing, social, branding, print—SDS helps clients build their brand, gain exposure, create loyalty and stay on the forefront. Among other shiny things, Stephanie has received Thoth awards for her work with Kaiser Permanente and MedStar Health, and also a Best in Maryland award from PRSA for her work on Kaiser Permanente’s annual report. In addition to offering agency capability without agency price tags, Stephanie’s virtual agency flexibly supports her other passions—cycling, yoga, cross country skiing, cooking and traveling in Italy.
Founder and CEO
Todd is the founder and CEO of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He regularly speaks and consults with companies, both large and small, about how to develop practices and systems that lead to everyday brilliance. Todd’s work has been featured by Fast Company, Fortune, Forbes, HBR.org, US News & World Report, and many other major media outlets. Todd’s book, The Accidental Creative: How To Be Brilliant at a Moment’s Notice (July 2011) offers strategies for how to thrive in the creative marketplace and has been called “one of the best books to date on how to structure your ideas, and manage the creative process and work that comes out of it” by Jack Covert, author of The 100 Best Business Books of All Time and founder of 800-CEO-READ. His latest book, Die Empy: Unleash Your Best Work Every Day (September 2013,) Seth Godin called, "One of the best books of the year. Passionate, practical and powerful, Todd will help you do more and do it better, starting right now."
Director of Packaging Design
Art Center College of Design
Gerardo Herrera is the Director of Packaging for Art Center College of Design in Pasadena, California. He leads his departments faculty in the continued development of the curriculum, while teaching and working with Art Center’s Educational Partnerships for Corporate Sponsored Projects & DesignStorms®. These all are vehicles to explore industry challenges and envision the future through a team of multi-disciplinary design students and, faculty. Gerardo honed his distinctive insight, passion, and global experience over two decades while leading the Global Brand Experience team at Nokia and other brands. He is also an associate at Design Studio Nuovo, with founder Frank Nuovo, former chief of design for Nokia and founder/creator of Vertu. Design Studio Nuovo is an incubator for developing compelling ideas, design solutions and innovative technology systems for commercially viable products and services with global brands and new ventures.
As business manager for freelancers, visual artists, and entrepreneurs, Corwin cares about the ‘why’ and the ‘how’ of making a life, and a living, from one's creativity. Through his boutique firm (Taendem Agency) Corwin provides management and marketing services to creative talent such as world-renowned photographer, publisher, and best-selling author David duChemin. Corwin is an engaging speaker with a compelling presence whose presentations are fluff-free and action-oriented. He provides the steps, tools, and tactics you need to help you work smarter and make more money. His creative approach to freelance business development, combined with his fast-paced and comedic style, make his sessions un-missable. Corwin is the author of Living the Dream: Putting Your Creativity to Work [and Getting Paid]—published by Peachpit Press (2013) and is the Business Development instructor at Vancouver Media Arts Institute (VanArts).
As a corporate sustainability consultant, Candace develops and manages sustainability initiatives for major brands including Nestlé, Disney, Liz Claiborne, Asics and Mattel. She helps her clients to understand the environmental impacts of their products and packaging, and recommends solutions that enable stronger integration of sustainability into day-to-day practices. Ultimately, she aims to inspire businesses to redefine their value proposition to include sustainability. Candace has deep expertise in sustainable packaging strategies, specializing in recyclability research, life cycle assessment, and green design practices.
For over 25 years, as owner of a successful marketing communications firm, Marcia Hoeck lived what she now teaches. After selling the assets of her business in 2009, Marcia began helping other creative business owners through coaching and consulting. She speaks in person and online about business building for creatives, and offers coaching and live training events. Business owners appreciate her practical, supportive approach to building authentic confidence in business. Marcia has spoken at HOW Conference and HOW Creative Freelancer Conference, and has had her articles published in HOW Magazine, HOW’s Parse blog, and Copyblogger, one of the 10 Top Marketing Blogs, and has been an instructor for many HOW Design Tutorials on building a strong creative business.
Deena Keller is the design lead at Method, specializing in packaging and brand design. Recently, she has been instrumental in the launch and continued success of method’s limited edition program, leading design, strategy and execution. She is responsible for the personal care business and all of method’s greenskeeping brand communication. For the past five years, Deena has worked to push the method brand look and feel and keep it fresh and fun yet consistent across all touchpoints. She has served on the San Francisco AIGA board and her work has been recognized by IDSA, print regional annual, HOW International Design awards, AIGA (re)design awards and Color in Design awards. However, her most rewarding work to date has been raising her daughter, Olive (who is awesome).
Senior Program Director
As a Senior Program Director for LUMA Institute in Pittsburgh, Justin Knecht helps equip individuals, teams and organizations to accelerate innovation through the practice of human-centered design.
Before joining LUMA, Justin created the Innovation by Design program at the Centre for Design Innovation in Ireland. Previously, Justin served as Head of Creative Services for Crayola, where he was responsible for global branding, packaging development, POS and Internet services. He has developed and delivered several workshops on user-centered design, brand experience and service design, and has spoken internationally at a number of design conferences, companies and creative events.
Director of Creative Services
As Director of Creative Services for Pep Boys, Adam Kondos oversees all brand creative for the 90+ year-old national full-service and automotive aftermarket chain. Adam supervises an in-house creative team which develops a wide variety of projects including in-store graphics, print ads, digital marketing, direct mail, private label packaging and ad sales materials. He also oversees partnering agency creative, as well as overall brand positioning and design.
Jim Krause Design
Jim Krause lives in the Pacific Northwest and has worked as a designer, a photographer, an illustrator and a writer (all four in a single day, surprisingly often) since the 1980s. He's done jobs for a wide range of clients, large and small, including Microsoft, Kodak, Cingular Wireless, Seattle Public Schools, Levi Strauss, Washington Apples and more. Krause is the author of fourteen books on design and creativity, including his latest, D30: Exercises for Designers, published by HOW books. When he isn't working, Jim likes to hike, read, do art projects, race on his fast motorcycle and drink espresso.
Graphic Artist / Design Manager
The Fresh Market
Alex Blake and Andy Kurtts come from a diverse background of fine art, print shops, POP retail design and photography to their current roles as in-house designers for The Fresh Market, a specialty grocery store with locations throughout the US. They currently are building the in-house creative team and working on a variety of projects for The Fresh Market including packaging design, in-store publications, catalogs, and environmental design. They also collaborate as Buttermilk Creative on outside projects for start-ups and non-profits. Working together for nearly seven years, the two have a very dynamic relationship and partnership that melds professionalism with fun.
Robert Busch School of Design, Kean University
Robin Landa tells brand stories, designs, teaches, and presents at international conferences. She has won lots of awards (The National Society of Arts and Letters, The National League of Pen Women, Creativity, New Jersey Authors Award, the Art Directors Club of New Jersey, Graphic Design USA, Rowan University, Kean University, Carnegie Foundation "Great Teachers of Our Time", and she was a finalist in the Wall Street Journal’s Creative Leaders competition) and has worn all-black since she was sixteen. She has written 18 books about branding, design, advertising, creativity, and drawing, including her first (but not last) children’s book, The Dream Box, illustrated by Modern Dog Design Co. Robin’s numerous tomes include the bestseller Graphic Design Solutions, 5th edition, Essential Graphic Design Solutions, Advertising by Design, 2nd edition, DRAW! The guided sketchbook that teaches you how to draw, and Designing Brand Experiences. You can read them in Chinese or Spanish, too.
With esteemed colleagues, Robin co-authored 2D:Visual Basics for Designers with Rose Gonnella and Steven Brower; Visual Workout with Rose Gonnella; and a set: Creative Jolt & Creative Jolt Inspirations with Denise Anderson and Rose Gonnella.
As a Distinguished Professor in the Robert Busch School of Design at Kean University, Robin appreciates the opportunity to mentor very talented people who are forbidden to check their phones while she’s lecturing unless they slip her some low-fat treats. Her students have gone on to successful visual communication careers; a few are featured in this book. Robin has developed brand stories, designed, and written copy for Lava Dome Creative, among other design studios and ad agencies. Now, as creative director of her own firm, robinlanda.com, Robin works closely with marketing executives and their companies and organizations to develop brand strategy and stories as well as enhance corporate creativity through seminars. If you want to reach her to discuss design or life, you can find Robin on Twitter: @rlanda or at robinlanda.com or at firstname.lastname@example.org.
Julie Lang D+AD
Julie Lang, principal, Julie Lang D+AD. Throughout more than 20 years, Julie has gone from art director and designer to design director working at the smallest and the largest agencies in the country. Her clients have included Herman Miller, Chevrolet, Yale School of Management, Dell, USPS, Staples and Aetna. Julie's work has been recognized by publications and competitions such as AIGA 365, Communication Arts, I.D. magazine, the ADDYS, the One Show and The Art Directors Club. Today, she is the happy sole-proprietor of Julie Lang D+AD, working virtually from her home in West Michigan with many of those same brands and agencies, large and small. JulieLangDesign.com
Scott Lerman has guided the development of branding programs for many of the world’s most influential brands—including Caterpillar, American Express, Owens-Illinois, 3M, National Semiconductor, Bayer, and Harley-Davidson. As a leader, he has helped shape several global branding firms, including Siegel & Gale, Enterprise IG, and currently, Lucid Brands. Scott recently authored Building Better Brands, a comprehensive guide to brand strategy and development.
Scott is on the founding faculty of SVA’s Masters in Branding program and helped create the first AIGA Chapter devoted to branding. He has commented on and explored the issues shaping businesses and brands in The Design Management Review, Wall Street Journal, and New York Times.
Director of Concierge
Emma Email Marketing
As the Director of Concierge at Emma, Christopher leads the team of experts who provide strategic and tactical services to all Emma clients, as well as specialized support to large senders and significant brands. Christopher’s extensive experience in sales and marketing makes him the perfect ally for businesses trying to engage customers with email. And his passion for celebrating in style — we’re talking anything from a stellar open rate to a sales milestone to his dog Olive’s birthday — just makes him extra fun to be around. Christopher holds degrees in business management and marketing from Middle Tennessee State University.
David Lesue has worked professionally as a graphic designer/art director/creative director/interaction designer/user experience designer for the last 15 years. He has worked for Omniture, RiSER, Brigham Young University, and Adobe. David currently leads the efforts of the creative services team (web, print, and video) as the Creative Director for AtTask.
Creative Director & Managing Director
Base partner Min Lew divides her time between designing, directing, and managing. Known for her highly creative, yet analytical, methodical approach to design, she has led projects for wide range of clients that include The Museum of Modern Art, Jeff Koons for Gagosian Gallery, Milk, Le Pain Quotidien, Coca Cola, Spin, Gwangju Biennale, and Wellesley College. She currently teaches at the School of Visual Arts and is an active board member of the New York Chapter of the AIGA. Prior to Base, Min worked with B.I.G. at Ogilvy & Mather, Pentagram, and Simon & Schuster. She studied at Ewha Womans University, received a BFA from the School of Visual Arts, and an MFA from Yale. Born in Frankfurt, Germany, raised in Seoul, Korea, Min now calls Brooklyn her home.
Head Honcho & Creative Genius
Jen Lombardi is the head honcho and creative genius (aka owner and creative director) at Kiwi Creative, a small design and marketing studio in the lovely ‘burbs of Cleveland, Ohio. Her first love is print design, but she’s also a marketing maven, wizard of the web and a pretty persnickety proofreader. Ikea named her kiwi green office their “Pick of the Week” and she was a member of HOW’s first-ever class of Design Ambassadors for her witty design-related blog, “Creative in Cleveland.”
Learn more about Jen and listen to her podcast!
Senior Designer & Head of Print Production
Tadeu Magalhães moved to New York from Brazil to join RoAndCo in May of 2009. His extensive experience with branding projects, ranging from fashion to beauty to hospitality clients, combined with his ample knowledge of print methods, materials, and detail oriented methodology make him RoAndCo's lead print production designer. Tadeu has been an integral part of RoAndCo’s team for the past 4 years and is responsible for overseeing the design team from the initial phases of a project to print production and web development, as well as working directly with clients and maintaining relationship with vendors and partners. With 10 years of graphic design experience, Tadeu has been awarded several print design projects by the likes of Brand New Awards (2012, 2011), FPO Awards (2011, 2012, 2013), and the Clube de Criação Awards in Brazil (2008). His clients include Honor, Apple, Rachael Ray, Shiseido, Creative Space, W Hotels, Svbscription and Call It Spring.
Host and Creator
Roman Mars is a public radio producer and reporter. He is the creator of 99% Invisible, a short public radio show about design and architecture. With over 20 million downloads, the 99% Invisible podcast is one of the most popular and highest rated programs in iTunes. 99% Invisible’s season 3 crowd funding campaign broke all previous records for a journalism project on Kickstarter. Fast Company named Mars one of 100 Most Creative People in 2013. He is also a founder of Radiotopia from PRX, a collective of the best audio story-telling programs and podcasts in the world.
European Design Director
Christine Mau is driving a design transformation for Kimberly-Clark’s European Consumer Brands. In this role she is responsible for integrating design thinking into the innovation pipeline for product, packaging, communication and most importantly, the culture.
Christine began building a career by leveraging strategic design against business objectives and consumer behaviors to create unexpected solutions. Today she enjoys working with a diverse team to re-vitalize commoditized products that drive growth, as demonstrated Kleenex® Ovals, U by Kotex and Cottonelle Flushable Cleansing Cloth launches.
Debbie Millman is president of the design division at Sterling Brands. In her 16 years with the company, Debbie has worked on the redesign of global brands for Pepsi, P&G, Colgate, Nestle, Hasbro and many others. She’s president emeritus of the AIGA, as well as a contributing author at Print and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show, “Design Matters with Debbie Millman,” is now featured on DesignObserver.com and was awarded a Cooper Hewitt National Design Award in 2011. In addition, Debbie is the author of five books on design and branding, including How to Think Like a Great Graphic Designer (Allworth Press, 2007), Look Both Ways: Illustrated Essays on the Intersection of Life and Design (HOW Books, 2009) and Brand Thinking and Other Noble Pursuits (Allworth Press, 2011).
Associate Studio Manager, Design
The BOSS Group at Merck
Christine Molinaro started her career in graphic and web design during the dotcom era. Her knowledge and ability to interpret client needs and execute projects from concept to finish allowed her to build business management and development skills and move into project and client management. Coordinating a broad array of projects in industries ranging from financial services and health care, to manufacturing and college marketing, Christine has leveraged her abilities as an analytical and a conceptual thinker who effectively partners with key stakeholders to assess opportunities, facilitate strategic initiatives, and drive successful implementations.
At Vertis Communications, Christine successfully built and launched an online communications tool to support account teams across the country for a major pharmaceutical firm. Most recently she has built and led a project management team for The BOSS Group at Merck and now heads the 35+ design and project management teams at Merck Creative Studios. As a project success expert, Christine has participated as a speaker and panelist at numerous industry events. She has her yellow belt in Six Sigma and is currently obtaining her PMP certification.
Stefan Mumaw is the Creative Director and Purveyor of All That Rocks at Callahan Creek, a Kansas City-area ad agency. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.
Little Big Brands
John is a veteran of the design and branding world, having spent nearly 20 years working for leading global package design firms. In 2001, he founded Little Big with the desire to help clients find the nuances that make them unique. He’s been instrumental in creating and revitalizing brands for a blue clip list of clients, including: Coca-Cola, Bolthouse Farms, Gillette, Campbell’s, Johnson & Johnson, Burger King, Novartis, Unilever, Fleet Laboratories, Pepperidge Farm, and Sun Products Corp. In 2011, he was named to GDUSA’s prestigious “People to Watch” list. John is a frequent contributor to industry publications such as Brand Packaging and Package Design Magazine, has served as a judge for numerous international design competitions, and enjoys guiding the next generation of designers as a guest lecturer and mentor to students at Syracuse University and New York’s F.I.T.
Vice President, Design-Brand Expression & Inspiration
Procter & Gamble
As a lateral thinker, design strategist, and business person, Elizabeth has brought her insight and mastery to categories ranging from diapers to digestive wellness, and from beauty care to batteries. Story-teller & Data Geek. Empathetic Listener & Subversive. Translator & Diplomat. Mother & Iconoclast. Elizabeth is an infrequent speaker on design. She’s been saving up her content.
We are an international branding firm with offices in Monterrey and Mexico City. Our clients include companies from varied industries in countries all around the world. Besides our history and experience with brand development, we are also experts in the design and development of objects, spaces, software and multimedia projects. We create the perfect balance between a design boutique, focusing on the development of creative pieces paying attention to the smallest of details, and a business consultancy providing solutions based on the analysis of tangible data to generate best fit applications. Our services reach all of the branding spectrum from strategic consulting to fine tune brand objectives for the company to logotype, peripherals and captivating illustration design. Since our creation, we decided to break the traditional creative agency scheme, integrating multidisciplinary teams of creative and business experts. A well managed and positioned brand represents a powerful asset for the company´s total value. It is a sales tool and a client loyalty promoter. We love new challenges and we address them accordingly with an experienced team of collaborators focused on adding value to all of our projects.
Able Parris is an award-winning, internationally published artist and Design Director at Big Spaceship. He has worked with clients such as Nike, Crayola, Chobani, AOL, Finish Line, NFL/Superbowl, Time Out New York, Nationwide Insurance, Golds Gym, EAS, Sherwin-Williams and more.
Able is the founder of Analog = Heavy where he sells artwork to people who value art, and who don’t believe that just because it’s digital it should be free.
Daniel H. Pink is the author of five provocative books — including the long-running New York Times bestsellers, A Whole New Mind and Drive. His latest book, To Sell is Human, is a #1 New York Times business bestseller, a #1 Wall Street Journal business bestseller, and a #1 Washington Post nonfiction bestseller. Dan’s books have been translated into 34 languages and have sold more than 2 million copies worldwide. In 2013, Thinkers 50 named him one of the top 15 business thinkers in the world. He lives in Washington, DC, with his wife and their three children.
VP, Brand Strategy
Mark is a brand planner who grew up digital. He built his first website in 1997 and spent much of his 20′s doing user experience planning, digital strategy, and production in places like Tribal DDB and Ogilvy. He then developed brand planning chops at Leo Burnett and has tried to bring a behavioral focus into brand strategy ever since. He created the first full color hip hop magazine in the Southern Hemisphere, featured in the AdNews Top 40 under 40, and spoke at TEDx and the Cannes Lions International Festival of Creativity. A NSW Government initiative listed him as one of Sydney’s Top 100 Creative Catalysts. He tweets @markpollard.
Maria Popova is the founder and editor of Brain Pickings an inventory of cross-disciplinary interestingness spanning art, science, design, history, philosophy, psychology, and more. She has written for Wired UK, The Atlantic, Nieman Journalism Lab, The New York Times, Smithsonian Magazine, and Design Observer, among others, and is an MIT Fellow. She is on Twitter as @brainpicker.
W. Byron Reaves joined Beam’s design group, Pr%f, in August of 2010 as a contract employee to work on a global packaging assignment, and just never left. He now leads the Package Design Department for Pr%f. As an in-house design resource for Beam, Proof has been able to develop a more focused specialization/subject expertise in the spirits category. We have a vested interest in the long-term success of Beam and with the constant interaction we have with our products and brand teams allows us to build and maintain consistent brand standards and messaging. Before joining Beam, known for his brand-building efforts for some of the world's most recognized companies, he has created award winning branding, package design and advertising for Lands End, Kraft, Frito-Lay, Gatorade, North American Salt, Mrs. Fields, TCBY, State Farm, Case Western Reserve University, McDonald's, KFC, Anheuser-Busch, JCPenney, The Home Depot, Qwest, Dell and the list goes on and on. Byron's work has been featured in CA, Print, How, Rough, Logo Lounge and Creativity. Outside the world of Design, Byron is an avid painter whose work hangs in galleries in Illinois, California and Texas. Reaves lives in Oak Park with his wife, 3 wiener dogs and a cat with ADHD.
Founding Partner and Executive Creative Director
The Chopping Block, Inc.
Matthew Richmond is considered a Founding Partner and Executive Creative Director at The Chopping Block, Inc., a full-service graphic design studio founded on the principle that good design spans all mediums. He graduated from The Cooper Union School of Art in 1998, where he additionally studied two years of Architecture. Matthew's professional experience includes several notable design internships within New York, a design internship with Microsoft in Washington state, and a photographic internship with Richard Avedon. His work has won notable recognition from Communication Arts, ID Magazine, HOW Magazine and Flash Forward. In 2003, Matthew and the Block were featured in the Cooper Hewitt National Design Museum's Triennial Exhibition. Notable projects include work for Adobe, Scholastic, MoMA, NBC, They Might be Giants, Phish, Time Inc., and Turner Entertainment. For the past fifteen years, Matthew has presented and instructed on all aspects of digital and analog design, photography and illustration. When not in the studio, Matthew can be found teaching digital illustration, branding, identity and advanced techniques to the graduate students at the School of Visual Arts.
The Branding Experts
I'm a Canadian and I work with companies using my own branding process enabling my brand to go from a graphic designer to a thought leader. I have been interviewed in all media regarding branding small businesses and I blog extensively using the digital realm to connect and promote my services world-wide. I have international speaking experience and am the author of "101 Branding Tips," Practical advice for your brand that you can use today. I also have far reaching experience such as developing the brand for the Dar Rapid Transit Agency in Dar es Salaam in Tanzania, Africa.
Sagmeister & Walsh
Stefan Sagmeister formed the New York based Sagmeister Inc. in 1993 and has since designed for clients as diverse as the Rolling Stones, HBO, and the Guggenheim Museum. Having been nominated eight times he finally won two Grammies for the Talking Heads and Brian Eno & David Byrne package designs. He also earned practically every important international design award. In 2008 a comprehensive book titled "Things I have Learned in my Life so far" was published by Abrams. Solo shows on Sagmeister Inc’s work have been mounted in Paris, Zurich, Vienna, Prague, Cologne, Berlin, New York, Miami, Los Angeles, Chicago Toronto, Tokyo, Osaka, Seoul and Miami. He teaches in the graduate department of the School of Visual Art in New York and lectures extensively on all continents. In 2012 young designer Jessica Walsh became a partner and the company was renamed into Sagmeister & Walsh. A native of Austria, he received his MFA from the University of Applied Arts in Vienna and, as a Fulbright Scholar, a master’s degree from Pratt Institute in New York. After his studies he worked as a creative director for Leo Burnett in Hong Kong and for M&Co. in New York.
J. J. Sedelmaier Productions, Inc.
J. J. Sedelmaier/J. J. Sedelmaier Productions, Inc. (www.jjsedelmaier.com) is responsible for many of the most talked about broadcast productions of the past two decades – the launch season of MTV’s “Beavis and Butt-Head”, SNL’s “Saturday TV Funhouse”, Cartoon Network/Adult Swim’s “Harvey Birdman - Attorney at Law”, animation for The Colbert Report, and over 500 TV commercials, animation and design pieces. His creative development and production studio assists with corporate branding for companies like The Chicago Tribune, Nickelodeon, SC Johnson, Alka-Seltzer/Bayer, and Converse/USA. J.J.’s design expertise, technological experience and extensive knowledge of history make him a unique creative source for sculpting any project. J.J. is a popular speaker at major industry events, corporations, schools, agencies and television programs such as CBS “Sunday Morning”. He is also a contributor to Print Magazine’s blog “Imprint” - http://www.printmag.com/author/jj-sedelmaier/ J.J.’s interests are wide and varied. If you Google him, you’ll become very confused.
Vice President of Marketing
WebDAM, a Shutterstock company
With 15+ years of experience as a marketing executive, design creative and brand strategist for some of the world’s biggest brands, Ron Selvey is sure to provide an entertaining and highly valuable presentation for both marketing execs and creatives. Ron is also the Vice President of Marketing at WebDAM, a Shutterstock company. WebDAM has helped hundreds of thousands of marketing and creative team-members improve their creative environments, brand strategies, and digital media management objectives. He joins us from Palo Alto, California.
Director of Marketing
Risk Management Association
Mark Shafer oversees Marketing at RMA, a member-driven organization dedicated to advancing the use of sound risk principles within the financial services industry. Prior to RMA, Mark was SVP and Executive Director of the in-house agency at Bank of America where he led the development and operationalization of marketing communications for a range of bank products and services. Before Bank of America, Mark held senior account-management positions at leading New York advertising agencies including Grey Direct, Chiat/Day, Ammirati & Puris, and Rapp Collins. Mark has worked on a variety of accounts including BMW, Chase Manhattan Bank, Domino's Pizza, UPS, and the National Basketball Association. Mark is also a former Chairman and current Member of the Board of Directors at IHAF (In-House Agency Forum), a national membership organization for in-house agencies (https://www.ihaforum.org).
Pioneer in Experience Design
Nathan Shedroff is the chair of the ground-breaking Design MBA programs at California College of the Arts. He is a pioneer in Experience, Interaction, and Information Designs, is a serial entrepreneur, and speaks internationally about meaning, strategic innovation, and science fiction interfaces. His books include: Experience Design 1.1, Making Meaning, Design is the Problem, Design Strategy in Action, and Make It So. He holds an MBA in Sustainable Management and a BS in Industrial Design, and co-founded vivid studios, one of the first Web services firms on the planet. Nathan is on the board of directors for Teague and the AIGA..
Interaction Design Director
David Sherwin is an interaction designer and creative director with a depth of expertise in developing compelling solutions for challenging business problems. His books include Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers. David is currently an Interaction Design Director at Frog, a Global Innovation Firm, where he helps to guide the research, strategy and design of novel products and services for some of today's leading companies and nonprofit organizations. He is also a senior lecturer in the BFA in Interaction Design program at California College of the Arts. He has spoken and conducted workshops at events such as SxSW, Interaction, HOW Design Live, UX London, Sandbox Summit@MIT, as well as at many design schools. His writing has appeared in FastCoDesign, TheAtlantic.com/Life, A List Apart, Good.Is, PSFK.com, HOW and many other periodicals. He lives in the San Francisco Bay Area with his wife, the poet and writer Mary Paynter Sherwin. In his free time, he maintains the blog ChangeOrder at www.changeorderblog.com.
Manager, Communication Design
Brian Singer is a San Francisco-based artist and designer. He currently manages the Communication Design team at Facebook, where he leads a group of designers, engineers and filmmakers. Brian is the creator of The 1000 Journals Project, a global art experiment that has been covered in the New York Times, San Francisco Chronicle, Wall Street Journal, and many others. It is the subject of a book, a feature length documentary, and was exhibited at both the San Francisco Museum of Modern Art and the Skirball Cultural Center in Los Angeles. In 2013, Brian joined the national board of AIGA, the professional associate for design. Prior to that, he was president of the San Francisco Chapter of AIGA and served on the advisory board for the San Francisco Arts Commission Gallery.
Lisa is an accomplished designer with expertise across a variety of disciplines, from branding, print and advertising to exhibition design. She is recognized as being proactive, with a strong vision and skill in inspiring and motivating teams. She most recently led the award-winning rebrand of USA TODAY, re-imagining an American icon through identity and the redesign of the newspaper. Lisa also led the rebrand of Nixon Peabody, a global top 100 law firm, which was applauded for its departure from the norm for the legal industry.
Before joining Wolff Olins Lisa spent five years with design consultancy Browns in London. She then went onto work at the V&A, London’s largest museum of art and design. After this she took the leap to move to the US having the opportunity to work for Marque Creative in New York and then Moving Brands in San Francisco.
Multidisciplinary Art Director
Ken Tanabe is a multidisciplinary art director whose work intersects motion, identity, print, experiences, and interactive design. He has done work for Beyoncé, Lincoln Center, Comedy Central, BET, and more. His freelance experience includes Google Creative Lab and Emmy-award winning studio Imaginary Forces. Staff positions include Freestyle Collective and AKQA. He is an award-winning instructor at Parsons the New School for Design since 2003. Tanabe founded Loving Day, a grass-roots holiday featured in Time, CNN, BBC, and more. He has spoken at venues like Harvard, Columbia, NYU, and UC Berkeley. Learn more at http://www.kentanabe.com.
Dana Tanamachi-Williams is a Texas-bred, Brooklyn-based graphic designer and letterer who enjoys living a quiet life and working with her hands. After working under legendary designer Louise Fili, Dana opened her own design & lettering boutique, Tanamachi Studio, specializing in custom typography for editorial, lifestyle, food, and fashion brands. She has been commissioned by clients such as Google, Yahoo!, Ralph Lauren, Tommy Hilﬁger, Nike, and Crate & Barrel. In 2011, she was named a Young Gun (YG9) by the Art Directors Club and a Young Creative to Watch by HOW Magazine. In 2012, Dana had the unique honor of creating custom cover art for O, HOW, and TIME Magazines, as well as an exclusive product line for Target in late 2013.
Leadership Coach and Business Advisor
Peleg Top is a leadership coach and a business advisor to creative agencies worldwide. He helps entrepreneurs and creative people in leadership positions become better communicators, better managers and better leaders. Peleg is a designer at heart with over 18 years experience in running his own design firm. He is a personality expert and a trained spiritual director. He teaches business owners how to bring more love into their business while making money, creating amazing clients and living a well-balanced life. When he doesn’t coach people he paints, writes poetry, travels the world and enjoys cooking a good meal.
Tom N. Tumbusch writes copy that creates action for creative professionals and green businesses. He publishes a free writing tips newsletter each month and periodically shares more casual wisdom on the WordStream of Consciousness blog. His tiny solar-powered corner of the Internet can be found at: www.wordstreamcopy.com.
Learn more about Tom and listen to his podcast!
|Saskia Van Gendt|
Saskia is Captain Planet for Method, the green cleaning company based in San Francisco. At Method Saskia leads greenskeeping for North America including projects on packaging, ingredients, supply chain, and green building. Prior to method, Saskia worked for 6 years at the U S Environmental Protection Agency. At the EPA she led material sustainability projects in packaging and green building. Saskia studied industrial ecology at Leiden and Delft Universities and environmental science at Northwestern University.
Lead Creative Designer
Dixon Hughes Goodman
Nikki Villagomez is a nationally recognized speaker on the subject of how culture affects typography. She is a graduate of Louisiana State University (geaux tigers!) with a BFA in Graphic Design. After working as a designer in New York City, she moved to her home state of South Carolina where she became a fulltime freelancer. Nikki is the founder and former president of the South Carolina chapter of AIGA. She has been an educator teaching Graphic Design and Typography at the University of South Carolina and the University of Akron. Currently, Nikki is a Lead Creative Designer at Dixon Hughes Goodman in Hudson, Ohio. In her free time, she maintains her daily blog (nikkivillagomez.wordpress.com) about how culture affects typography.
Content Strategy Consultant / Writer / Editor
Sara Wachter-Boettcher is an independent content strategist, writer, and editor based in Philadelphia. She’s the author of Content Everywhere from Rosenfeld Media; the editor in chief of A List Apart, a magazine about web content, culture, and code; and a contributor to the Pastry Box Project. When she's not helping clients design systems for flexible, adaptable content, you'll find her speaking at conferences like Confab, the Content Strategy Forum, Mobilism, Web Directions, UX Week, and Breaking Development.
Ask Rob Wallace what he does for a living and he’ll tell you that he has the world’s most engaging job. After 30 years of serving as Managing Partner of Wallace Church-- a Manhattan, San Francisco and LA based brand identity strategy and package design consultancy-- Rob is now dedicated to his primary passion and industry evangelist for proving Design’s value.
Rob’s worked with some of the world’s smartest and most successful global brand builders including Procter & Gamble, Nestle, PepsiCo, Bacardi and more than a three dozen global consumer brand corporations of equal caliber.
Rob is on the Board of Directors of the Design Management Institute. He has spoken at more than 45 ndustry symposia across the US, The UK, Europe, South America and Asia. He lectures at the Columbia Business School MBA and Executive MBA programs, Georgetown, University of Texas and other leading marketing and innovation programs. Often referred to as “the thought-leader on design’s return on investment”, Rob sees his primary goal as empirically proving that brand identity/package design is a marketer’s single most effective tool. He has the methodology and data to prove it. Just ask. He’s happy to share it!
Alina Wheeler is the author of Designing Brand Identity: an essential guide for the whole branding team. Published in seven languages, her book demonstrates the relationship between strategy and design, and illuminates best practices for brands. A former member of the AIGA Board of Directors, she is a passionate design advocate, renown for her strategic imagination. When not working in her brand lab, she inspires brand builders around the world. Her playground is the Adirondack mountains. Her favorite quote is, “It’s never too late to be what you could have been.” (George Eliot).
Learn more about Alina and listen to her podcast!
Founder and CEO
ideaLaunch and WriterAccess
Byron White is the founder and CEO of ideaLaunch, the hub for WriterAccess, DesignerAccess and CoderAccess—all online marketplaces that connect thousands of companies with professional freelancers. He's one of the original content marketing revolutionaries, published author of two books on the content marketing topic, and a popular speaker at more than 100 conferences and webinars. A proven entrepreneur, his success is well documented in numerous publications.
Worldwide Creative Suite Design Evangelist
Worldwide Creative Suite Design Evangelist for Adobe. Terry has been with Adobe for over a 15 years and has extensive knowledge of Adobe’s Creative Professional product line. In his current position, he leads the charge of getting customers excited and educated about Adobe’s Creative Design products. He has been active in the industry for over 25 years and is a columnist for Photoshop User Magazine. Terry is the host of the top ranked award winning Adobe Creative Suite Video Podcast. Terry is a key presenter at major industry shows around the world.
Dane Whitehurst is the Creative Director at Burgopak, London. He has worked with a host of international clients including Sony, Vodafone, Unilever and Motorola to develop approaches to and solutions for their individual packaging needs. Dane graduated from Central Saint Martins School of Art and Design, London in 2005 with a Masters degree in Industrial Design. Dane is particularly interested in a human centered approach to packaging design, putting people and how they interact with products and packaging right at the core of the discipline.
Director of Brand Expression
As the Director, Brand Expression for Alaska Airlines, Shelley Williams is leading the efforts to refresh the brand of an 80 yr old company, including the implementation of guidelines and processes for improving consistency across all experience touchpoints. Previously, Shelley led a global brand refresh for Expedia as well as managed a large in-house design team for Disney Parks & Resorts Online. She’s a seasoned creative leader with over 15 years of experience in design & marketing across a variety of industries including entertainment, travel, and e-commerce. es.
Chief Folding Fanatic
Trish Witkowski is Chief Folding Fanatic at the online resource foldfactory.com. An educator, author, speaker and award-winning designer, Trish has a specialized expertise in creative solutions for direct mail and print, and is the curator of the world's most exciting collection of folded print and direct mail examples. Witkowski has authored Direct Mail Simplified and Paper Folding Templates for Print Design.
Web Developer/ Author/ Trainer
Brian Wood is a web developer, the author of 8 books including InDesign CS2 Hands-On-Training, Adobe Illustrator CC Classroom in a Book, Adobe Muse Classroom in a Book (published by Peachpit Press), and the author of numerous training titles including Muse, Dreamweaver, InDesign, Illustrator and more. In addition to training many clients, including Nordstrom, REI, Boeing, Starbucks, Nintendo, and many others, Brian speaks regularly at national conferences, such as Adobe MAX, as well as events hosted by AIGA and other industry organizations. Brian has a YouTube channel: http://www.youtube.com/askbrianwood, a corporate training site: http://www.brianwoodtraining.com/, and a web learning site: http://www.askbrianwood.com/