HOW Design Live

full schedule


    HOW design conference

    the dieline conference

    HOW leadership conference

    in-house management conference

    creative freelancer business conference

    keynote sessions

    Networking events

    Sponsored Sessions

Printable Agenda
Monday: May 12, 2014
1:15 pm - 2:15 pmPhotoshop to HTML
Chris Converse, Designer and Developer, Codify Design Studio
Learn by Doing and Have Fun Doing It
Jim Krause, Jim Krause Design
1:00 pm - 4:00 pmComedy Improv Training for Creatives - SOLD OUT
Stefan Mumaw, Creative Director, Callahan Creek
Establishing a Brand-Driven Message Architecture - SOLD OUT
Margot Bloomstein, Principal and Brand & Content Strategist, Appropriate, Inc
The Dieline Workshop: Designing Sustainable Packaging Step-by-Step
Candace Hodder, Director, Clean Agency
2:45 pm - 3:45 pmShut Your Monkey: How to Control Your Inner Critic and Unleash Your Creativity
Danny Gregory, Author and Artist
4:15 pm - 5:15 pmGeneral Session - Malcolm Gladwell in Conversation With DeeDee Gordon
Malcolm Gladwell, Writer and Author
DeeDee Gordon, President, Innovation group, Sterling Brands
5:30 pm - 6:45 pmGeneral Session - Broken Nature
Paola Antonelli, Senior Curator, Department of Architecture and Design, The Museum of Modern Art

Tuesday: May 13, 2014
8:00 am - 9:00 amBreakfast Roundtables
8:30 am - 6:30 pmStock Photography Expo
9:00 am - 10:00 amGeneral Session - Debbie Millman Interviews Seth Godin
Debbie Millman, President, Design, Sterling Brands
Seth Godin, Author / Founder,
10:15 am - 11:15 amAdding Just Enough Structure: A 5-Step Guide to Increasing Your Creativity- Sponsored by AtTask
David Lesue, Creative Director, AtTask
The 411 on ROI Sponsored by Sappi Fine Paper North America
Daniel Dejan, North American ETC Print & Creative Manager, Sappi Fine Paper North America
Trish Witkowski, Chief Folding Fanatic ,
10:15 am - 12:30 pmOff the Page, Into the Wild: Designing for the Internet of Things - SOLD OUT
David Sherwin, Interaction Design Director, frog

Jennifer Dunnam, Senior Interaction Designer, frog
Responsive Wordpress in a Day
Brian Wood, Web Developer/ Author/ Trainer,
How To Get Rich In Graphic Design
Brian Singer, Manager, Communication Design, Facebook
Opening Session: Oops, I Became a Package Designer
Andy Kurtts, Graphic Artist / Design Manager, The Fresh Market
Alex Blake, Graphic Artist, The Fresh Market
11:30 am - 12:30 pmA Designed Life: What Were We Thinking? What Are We Thinking Now?
Michael P. Donovan, Founding Partner, Donovan/Green
Nancye Green, Founding Partner, Donovan/Green
Design Through Collision
Sebastian Padilla, Creative Director, Anagrama
11:30 am - 12:30 pmHow to Design & Manage a Sticky Brand
Bridget Dinneen, Communication Specialist, Elmers Products Inc.
Ron Selvey, Vice President of Marketing , WebDAM, a Shutterstock company
12:30 pm - 2:00 pmLunch on Your Own
12:45 pm - 1:45 pmCreate Cutting-Edge Web Sites. No Code. No Kidding.- sponsored by Adobe
Terry White, Worldwide Creative Suite Design Evangelist, Adobe
2:00 pm - 3:00 pmGeneral Session - We Are The Stories We Tell
Stanley Hainsworth, Chairman, Chief Creative Officer, Tether
3:15 pm - 4:15 pmMarketing Strategies for Attracting Your Ideal Clients
Peleg Top, Leadership Coach and Business Advisor
Creative Right Now: How Extreme Deadlines Can Drive Digital Innovation
Jason Bender, Executive Creative Director, Rockfish
Put Your Money Where Your Heart Is
Justin Ahrens, Creative Director, Rule29
Elizabeth Olson
Elizabeth Olson, Vice President, Design-Brand Expression & Inspiration, Procter & Gamble
Improvisation and Design
Jake Barton, Principal, Local Projects
Packaging is Strategy
Min Lew, Creative Director & Managing Director, Base
4:30 pm - 5:30 pmTypographic Master Lessons
Allan Haley, Director of Words & Letters, Monotype
Being a Sponge Doesn't Suck
J.J. Sedelmaier, J. J. Sedelmaier Productions, Inc.
Designing Around Deadlines, Without Clients, and Other Backstories of Magazines
Caleb Bennett, Art Director
Design Inside . . .
Moira Cullen, VP, Global Beverage Design, PepsiCo
35 Things to Avoid When Building a Design Firm
John Nunziato, Creative Director, Little Big Brands
5:30 pm - 6:45 pmNetworking Kick Off (sponsored by The Creative Group)
6:45 pm - 7:00 pmWelcome to HOW Design Live 2014: Bridgid Agricola
7:00 pm - 8:00 pmGeneral Session - 7 Things I Learned In 7 Years Of Reading, Writing, and Living
Maria Popova, Founder, Brain Pickings
8:00 pm - 10:00 pmExhibit Hall Opens - sponsored by Mohawk

Wednesday: May 14, 2014
7:30 am - 8:30 amResponsive Website Design Made Easy - Sponsored by Adobe
Brian Wood, Web Developer/ Author/ Trainer,
8:00 am - 9:00 amBreakfast Roundtables (sponsored by Hoefler & Co.) / Exhibit Hall Open
9:00 am - 10:00 amDesigning for Success
Hamish Campbell, Creative Director, Pearlfisher
David Hartman, Associate Creative Director, Target
Zooming Into Your Creative Zing Zone
Sam Harrison, Author and Speaker
99% Invisible Live
Roman Mars, Host and Creator, 99% Invisible
Developing Your Design Aesthetic
Trina Bentley, Designer/Owner, Make & Matter
Unleashing Your Team's Best Work
Todd Henry, Founder and CEO, Accidental Creative
The Sky’s The Limit for Fearless Freelancers (and Networking Prep)
Ilise Benun, Founder, Marketing Mentor
9:00 am - 10:00 amChannel Chasers Anonymous: How to stop worrying and just tell your brand story - Sponsored by Emma
Christopher Lester, Director of Concierge, Emma Email Marketing
10:15 am - 11:15 amCommon Mistakes Designers Make with Branding (and How to Fix Them)
Marcia Hoeck, Owner, Hoeck Associates
Ed Roach, Brand Consultant/Designer, The Branding Experts
Design for Non-Profits and Grass Roots Projects
Ken Tanabe, Multidisciplinary Art Director
We're Not Here to Make Sense
Able Parris, Design Director , Big Spaceship
Mark Pollard, VP, Brand Strategy, Big Spaceship
Fashion Branding: From Inspiration to Packaging
Tadeu Magalhães, Senior Designer & Head of Print Production, RoAndCo
Organizational Structure, Best Practices and Trends
Rena DeLevie, Consultant, Cella Consulting
Ready. Set. Reinvent!
Alina Wheeler, Author
11:30 am - 12:30 pmGeneral Session - To Sell is Human
Dan Pink, Author
Speed Coaching
12:30 pm - 2:00 pmLunch on Your Own
12:45 pm - 1:45 pmAdobe Creative Cloud Time-Saving Tips - sponsored by Adobe
Terry White, Worldwide Creative Suite Design Evangelist, Adobe
12:00 pm - 6:30 pmExhibit Hall Open (12:00pm - 6:30pm)
2:00 pm - 3:00 pmBuilding Better Brands
Scott Lerman, Founding Partner, Lucid Brands
Rise of the DEO: Leadership by Design
Maria Giudice, Director of Product Design, Facebook
How to Build the Next Great Creative Team
Lisa Smith, Design Director, Wolff Olins
Chicken or Egg: Identity or Package?
Matthew Clark BFA, CGD, Principal & Creative Director, Subplot Design Inc.
The Discovery Communications Case Study - Leaning Into Change
Jennifer Cortner, VP Account Services, Discovery Communications
James Gilbey, VP Group Creative Director , Discovery Communications
Sales & Self-Promotion Strategies for Creatives
Jen Lombardi, Head Honcho & Creative Genius, Kiwi Creative
2:00 pm - 3:00 pmGrowth Hackers: How to Keep Your Company Innovative - Sponsored by Depositphotos
Elena Flanagan-Eister, CEO, DepositPhotos
3:15 pm - 4:15 pmThe LogoLounge Trend Report
Bill Gardner, Owner/President/Founder, Gardner Design, LogoLounge
How Design Enhances Business Strategy and Total Value
Nathan Shedroff, Pioneer in Experience Design
Quantifying Design’s ROI
Rob Wallace, Brand Advocate, Wallace Church
Inner Space - The Hidden World of Packaging Design
Dane Whitehurst, Creative Director, Burgopak, UK
Client Satisfaction and the Road to Partnership
Mark Shafer, Director of Marketing, Risk Management Association
The Intimacies of Pricing Your Customer
Jason Blumer, Chief Innovation Officer, Blumer CPAs
3:15 pm - 4:15 pmPanel of Big Brands: Empowering Creative Efficiency
Shelley Wiliams, Director of Brand Expression , Alaska Airlines
Debbie Bailey, Sr. Marketing Specialist, Kawasaki Motors Corp., U.S.A.
Bridget Dinneen, Communication Specialist, Elmers Products Inc.
Ron Selvey, Vice President of Marketing , WebDAM, a Shutterstock company
4:30 pm - 5:30 pmGeneral Session
Christine Mau, European Design Director, Kimberly-Clark
Speed Coaching
5:30 pm - 6:45 pmExhibit Hall Happy Hour - sponsored by 123RF.comFreelancer Showcase & Matchmaking Happy Hour - PARTICIPATING SHOWCASE SPOTS ARE SOLD OUT
6:45 pm - 7:45 pmHow To Start or Grow a Unique Biz, Passion, or Idea With Little To No Start-Up Money (Sponsored by London International Awards)
Johnny Earle aka Johnny Cupcakes, Founder, Johnny Cupcakes

Thursday: May 15, 2014
8:00 am - 9:00 amBreakfast Roundtables (sponsored by IHAF) / Exhibit Hall Open
9:00 am - 10:00 amPerfectly Imperfect - Dana Tanamachi-Williams
Dana Tanamachi-Williams, Owner, Tanamachi Studio
Speed Coaching
10:15 am - 11:15 amBuild Your Own Brand: A 10-Step Guide
Robin Landa, Distinguished Professor, Robert Busch School of Design, Kean University
Shut your Monkey: How to Control Your Inner Critic and Unleash Your Creativity
Danny Gregory, Author and Artist
Becoming an Idea Witch Doctor
Stefan Mumaw, Creative Director, Callahan Creek
The Private Brand Revolution Revealed: Fifty2, The My Private Brand Project
Christopher Durham, Founder, My Private Brand /, Vice President Retail Brands, Theory House
Selling Ideas
Sam Harrison, Author and Speaker
Solving Your Biggest Creative Problem: The Client
Doug Dolan, Doug Dolan Communications Inc.
11:30 am - 12:30 pmRise of the Design EntrepreneurLearn by Doing and Have Fun Doing It
Jim Krause, Jim Krause Design
Designers and Communication: The Past and Present
Riley Cran, Designer
Proof Positive: The Advantage of Being an In-House Design Team
Byron Reaves, Package Designer, Beam Inc
A Foundation in Project Management
Christine Molinaro, Associate Studio Manager, Design, The BOSS Group at Merck
The How-Tos of Virtual Teams
Damien Golden, Founder and Creative Director , iKANDE Advertising
Elke Giba, Owner and Creative Director, Giba Group
Julie Lang, Principal, Julie Lang D+AD
Stephanie Helline, Owner and Creative Director , Strategic Design Studio
12:00 pm - 2:00 pmExhibit Hall Open
12:30 pm - 2:00 pmLunch on Your Own
12:45 pm - 1:30 pmHow Agencies Sell and Deliver Content Marketing Services sponsored by ideaLaunch
Byron White, Founder and CEO, ideaLaunch and WriterAccess
2:00 pm - 3:00 pmGeneral Session - Design as Idea
Bob Gill
Speed Coaching
3:15 pm - 4:15 pmPutting Together and Pitching a Digital Portfolio That Lands You Work
Diane Domeyer, Executive Director, The Creative Group
Tools of the Trade
Matthew Richmond, Founding Partner and Executive Creative Director, The Chopping Block, Inc.
Design for What Matters with Content Strategy
Sara Wachter-Boettcher, Content Strategy Consultant / Writer / Editor
The Rise of Interactive Packaging: Envisioning the Future
Gerardo Herrera, Director of Packaging Design, Art Center College of Design
Pep Boys: Brand Relaunch & Store Prototype Creative Development
Adam Kondos, Director of Creative Services, Pep Boys
Best Practices for Graphic Design Proposals
Ilise Benun, Founder, Marketing Mentor
4:30 pm - 5:30 pmDefining Your Personal Brand: Why Are You?
riCardo Crespo, CCO, th13teen
Photoshop to HTML
Chris Converse, Designer and Developer, Codify Design Studio
How Culture Affects Typography
Nikki Villagomez, Lead Creative Designer, Dixon Hughes Goodman
How to Design Sustainably
Deena Keller, Design Lead, Method Products
Saskia Van Gendt, Captain Planet, Method Products
Creating Creative Superteams
David Sherwin, Interaction Design Director, frog
Is Your Work Eating Your Life Alive? Freelancers Speak on Work/Life Balance
Jill Anderson, Designer/Developer, Jill Lynn Design
Jenn David Connolly, Owner, Founder & Creative Director , Jenn David Design
Laura Foley, Creative Director, Laura M. Foley Design
Tom Tumbusch, Freelance Copywriter, WordStreamCopy, Inc.
5:45 pm - 6:45 pmGeneral Session - Basic Principles of Identity Design
Sagi Haviv, Partner, Chermayeff & Geismar & Haviv
6:45 pm - 8:15 pmThe Dieline Awards 2014 Ceremony and Pop-Up Exhibit
9:00 pm - 11:30 pmClosing Party - sponsored by Neenah Paper

Friday: May 16, 2014
7:30 am - 8:30 amBreakfast Roundtables (sponsored by IHAF)
8:30 am - 9:30 amCollaborative and Interdisciplinary Design
Frank Baseman, Creative Director & Principal, Baseman Design Associates / , Associate Professor & Program Director, Graphic Design, Philadelphia University
The Adaptive Creative Workforce Paradigm: FTEs, ICs, ROWE and ROI
Andy Epstein, The BOSS Group at Merck
Creative Strategy and the Business of Design
Douglas Davis, Principal & Assistant Professor, The Davis Group LLC & NYC College of Technology
9:45 am - 10:45 amThe Art of Artifacts: How To Use Graphic Treasures from the American Underbelly in Your Work
Aaron Draplin, Sole Proprietor, Draplin Design Co.
Innovating From Within
Justin Knecht, Senior Program Director, LUMA Institute
Creating a Business Action Plan
Corwin Hiebert, Principal, Taendem Agency
11:00 am - 11:30 amGeneral Session - A Celebration of Authenticity: What I've Learned About Brand Minimalism
Andrew Gibbs, Founder of The Dieline, Creative Director, HOW Design Live
11:30 am - 12:30 pmGeneral Session - Design and Happiness
Stefan Sagmeister, Founding Partner, Sagmeister & Walsh

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