2013 Presidents Conference Nov 3-6
 
11/03/2013
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12:00 pmRegistration Opens
3:30 pm - 5:00 pmSpecial Executive Retreat Workshop - Grand Saguro East
Vince Crew, Founder, REACH Development Services
New Times, New Leaders...What the next generation must
deliver. Everyone wants to make a difference, leave his or her
mark and contribute to companies known for sustainable
innovation, integrity and growth.

Join Vince Crew, founder of REACH Development Services,
in this interactive workshop that speaks to what is and what
is coming. It is designed for existing executives who want
to leave a legacy and for that next generation that wants
to build one.
6:00 pm - 7:00 pmIFMA/IFDA Sponsor Preview - Desert Kivas
Special event for sponsors, operators, distributors and IFMA Board Members.
7:00 pm - 9:00 pmOpening Reception - Desert Kivas

11/04/2013
Printable agenda 
7:00 am - 8:00 amBreakfast - Ballroom Lawn
8:00 am - 8:05 amWelcome: Conference Co-Chairs Jim Clough from AdvancedPierre Foods, Inc., and Tom Zatina of McLane Foodservice - Grand Sonoran
8:05 am - 8:20 amFood Service 2020 - Grand Sonoran
Bill Hale, Founder, Hale Group
Industry expert Bill Hale, President, The Hale Group, will present the current foodservice landscape, which will set the stage for the program.
8:20 am - 8:40 amIndustry-wide Initiative Introduction - Grand Sonoran
Hear from IFMA President & CEO Larry Oberkfell, NRA President & CEO Dawn Sweeney and IFDA President
& CEO Mark Allen as they discuss the new collaborative initiatives to drive the foodservice channel forward.
8:40 am - 9:30 amPresentation of Industry-wide Initiative Elements - Grand Sonoran
Be the first to learn about breaking industry wide initiatives: The New Food Service Landscape, presented by Jack Li
of Datassential; The Operator Collaboration Model, presented by Ann Oka of Sodexo and Loren Kimura of Basic American
Foods; FSnavigator, a consumer/operator insights portal, presented by Arnie Schwartz of NPD and Chris Martin of
Tibersoft; This is a must-not-miss session!
9:30 am - 10:00 amBeverage Break - Grand Sonoran Foyer
10:00 am - 10:40 amOpening Keynote Address - Grand Sonoran
John Costello, President, Global Marketing and Innovation , Dunkin' Brands
John Costello, President, Global Marketing & Innovation, Dunkin’ Brands will discuss: Bottom-Line BrandingTM: Creating
Demand and Driving Profitable Sales in Today’s Changing World. Find out how Dunkin’ Brands uses consumer insights to build
brands, create demand and drive profitable sales by effectively balancing strategies in both traditional and digital media.
10:40 am - 11:30 amOperator Panel - Grand Sonoran
Moderated by Bill Hale, President, The Hale Group. Leading operators will discuss the secrets to driving consumer demand
and how supply chain partners can help.

• Al Chaib, COO, Panda Restaurant Group
• Louis Basile, Jr., CEO, Wildflower Bread Company
• Don Fox, CEO, Firehouse of America
• Bruce MacDiarmid, CEO, Shari’s Restaurants
• John Metz, Jr., Executive Chef/CEO and Co-Founder, Sterling Hospitality
• Kate Unger, Senior Vice President of Marketing, Cold Stone Creamery
11:30 am - 1:00 pmLunch - Ballroom Lawn
12:00 pm - 5:00 pmGolf/Spa/Networking
1:00 pm - 2:30 pmExecutive Retreat: Deep Dive on Industry-wide Initiatives - Grand Sonoran H-K
Learn more and have your questions answered about this
morning's sessions. Choose two of the three sessions:

• The New Foodservice Landscape, presented by Jack Li of Datassential
• FSnavigator, presented by Arnie Schwartz of NPD, Chris Martin of Tibersoft and Mark DiDomenico of Datassential
• Operator Collaboration Model, with a panel of two operators and two manufacturers, moderated by Dave Jenkins
of Datassential and Bill Hale of The Hale Group

Session 1: 1:00 - 1:40
Session 2: 1:50 - 2:30
6:00 pm - 7:30 pmEducational Foundation Reception - Grand Sonoran

11/05/2013
Printable agenda 
6:30 am - 8:00 amBreakfast - Ballroom Lawn
7:15 am - 7:45 amGS1 Update Dennis Harrison, Senior Vice President, GS1 - Grand Sonoran H
8:00 am - 8:05 amOpening Comments: Tom Zatina, President, McLane Foodservice - Grand Sonoran
8:05 am - 8:15 amPresidents/Key Person Awards - Grand Sonoran
Presidents Award:
Dennis Harrison, Senior Vice President, GS1

Key Person Award:
Loren Kimura, President & CEO, Basic American Foods
8:15 am - 8:20 amFood Service 2020 - Grand Sonoran
Bill Hale, Founder, Hale Group
Industry expert Bill Hale, President, The Hale Group, will set the
stage for the day's topics.
8:20 am - 8:55 amOperators & Manufacturers Rethinking Supplier Relationships - Grand Sonoran
Dave Donnan, Partner, A.T. Kearney
Dave Donnan, Partner, A.T. Kearney, will deliver the annual real-time analysis of the global economy, its impact on
foodservice and explain how its causing a dynamic shift to “Integrated Supply Management”.
8:55 am - 9:30 amFoodservice Category Management: Industry Initiative Best Practices Update - Grand Sonoran
Doug Morrison, Partner and Category Leadership Practice Director , The Partnering Group (TPG)
Jeff Schroeder, Partner, The Partnering Group
Jeff Schroeder and Doug Morrison of The Partnering Group will share the latest findings and next steps on the industrywide
initiative to establish category management standards being developed by the 60+ Members of the Foodservice
Category Management Innovation & Activation Board.
9:30 am - 10:00 amBeverage Break - Grand Sonoran Foyer
10:00 am - 10:40 amClosing Keynote Address - Grand Sonoran
Kate Vitasek, Faculty, University of Tennessee – Center for Executive Education Founder, Supply Chain Visions, University of Tennessee
Author, researcher and innovator of the Vested business model Kate Vitasek will share her learning’s about supplier
relationships in the pioneering work she is doing in “Vested” and “Vested Outsourcing”. The model allows companies to
focus on desired outcomes and shared values to create a relationship that is mutually beneficial.
10:40 am - 11:30 amOperator Panel - Grand Sonoran
Moderated by Bill Hale, President, The Hale Group. Leading operators will discuss driving supply chain efficiency
and how supply chain partners can help.

• John (Barry) Barnett, Senior Vice President, Global Supply Chain & Purchasing, Church’s Chicken
• Pete Suerken, Senior Vice President, Centralized Purchasing and Commodity Risk Management, Yum!
• Michael Reinert, Vice President, Supply Management Services, Delaware North Companies
• Nelson Griffin, Senior Director, Land-Based Protein Purchasing, Darden Restaurants
• Walt Sheffler, Senior Vice President - Strategic Sourcing, Avendra
• Keith Brunell, Senior Director, Culinary, Maggiano's
11:30 am - 1:00 pmLunch - Ballroom Lawn
12:00 pm - 5:00 pmGolf/Spa/Networking
1:00 pm - 2:30 pmExecutive Retreat: Deep Dive on Foodservice Category Management - Grand Sonoran H-K
Each session will answer your questions on the three key components discussed this morning.
Choose two of the three sessions:

• Insights presented by Tim Hand of The Partnering Group
• Collaboration presented by Jeff Schroeder of The Partnering Group
• Activation/ROI presented by Art Bell of The Partnering Group
2:45 pm - 3:45 pmVested Workshop - Wildflower Salon A-B
Bonnie Keith, Founder and President , The Forefront Group
Gain a deeper understanding of the Vested model in this hands-on, interactive workshop led by Bonnie Keith, Founder
and President, The Forefront Group, A Certified Center of Vested Excellence. Learn the skills and take them back to
your organization.
7:00 pm - 8:00 pm51st Annual Grand Banquet Reception - Grand Sonoran Foyer
8:00 pm - 9:30 pm51st Annual Grand Banquet Banquet featuring the 2013 Distributor Awards - Grand Sonoran
Merchants Foodservice - Excellence in Distribution Award
Kohl Wholesale - Distributor Sales & Marketing Performance Award
Tom Zatina, President, McLane Foodservice - Distinguished Industry Achievement Award

11/06/2013
Printable agenda 
8:00 am - 10:00 amNetworking Breakfast - Grand Sonoran E
Don’t miss the chance to say goodbye to old friends and new connections.