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AGENDA AT-A-GLANCE *SUBJECT TO CHANGE | |||
SUNDAY, JUNE 12, 2016 | 5/20/2016 | ||
SCHEDULE | EVENTS | LOCATION | |
3:00 - 6:00 PM | Registration/ Info Desk | Registration 3 - Promenade | |
MONDAY, JUNE 13, 2016 | |||
SCHEDULE | EVENTS | LOCATION | |
8:00 AM - 8:00 PM | Registration/ Info Desk | Registration 3 - Promenade | |
9:00 AM - 12:30 PM |
Education Services Discovery Day: Joe Lescota, NIADA Director of Dealer
Development Panel: Shelly Attila, Les-Cota Design Group; Joe Mok, Gmotorcars; Darla Booher, Deal Depot; Dan Reel, Reel's Auto Sales During this session dealers will hear from a certified professional, licensed commercial designer and a panel of successful independent retail auto dealers who will share their best practices in dealership efficiency and design. You will learn how to be sure you don’t run out of money to fund your retail business, improve overall sales, customer retention, inventory management and other great ideas to make sure you have the best possible and most profitable 2016. It’s not too late to learn from industry experts and real world retail dealers who have traveled the same challenging roads as you. |
Montego D-F | |
9:00 AM - 12:30 PM | 20
Group Discovery Day: Chuck Bonanno, NIADA National Director of 20 Groups Twenty Groups provide, by far, the best return on your training dollar. But what is a Twenty Group? What does it cost? What are the rules? Who should be in a group? What are the benefits? Your session leader will provide answers to those questions and many more during this session. He will also relate some wonderful success stories from dealers in his groups over the past 15 years. He will provide concrete evidence of the value of Twenty Group participation and will share some relevant benchmark performance numbers from the NIADA Twenty Group Program. |
Montego A-C | |
9:00 AM - 3:00 PM | Association Executives Council Meeting | Jamaica A/B | |
1:00 PM - 2:30 PM | Executive Committee/Services/Foundation Boards and Past Presidents Meeting | Nassau Boardroom | |
1:00 - 5:00 PM | State Presidents & Officers Council Meeting | Antigua A/B | |
3:00 - 5:00 PM | NIADA Buy Here - Pay Here Commission Meeting | Trinidad A/B | |
5:00 - 6:00 PM |
BHPH Dealer Reception Sponsored by Passtime |
Trinidad A/B | |
6:30 - 9:30 PM | Cigars & Martinis & Margaritas Welcome Reception | Mirage Pool | |
TUESDAY, JUNE 14, 2016 | |||
SCHEDULE | EVENTS | LOCATION | |
7:00 AM - 7:00 PM | Registration/ Info Desk | Registration 3 - Promenade | |
8:30 - 10:00 AM |
GENERAL MEMBERSHIP MEETING & BREAKFAST Will serve as a Board of Directors meeting. All members encouraged to attend. |
Montego A-F | |
10:00 - 10:15 AM | BREAK | Mirage Events Center - Promenade | |
10:30 - 11:00 AM |
GENERAL SESSION - Convention
Opening Remarks & Industry Update
- Steve Jordan, NIADA CEO Join Steve Jordan, NIADA CEO, as he opens the 70th Annual Convention of used car dealers and shares, first-hand, the plans for NIADA growth as we build on recent successes and launch new initiatives. You'll also gain valuable insight from the highlights of the NIADA 2016 Used Car Industry Report and the latest version of the NIADA Business Confidence Survey. A must see for those looking for insider industry tips and a roadmap to having a successful convention. |
Mirage Events Center - C2/C3 | |
11:00 - 11:45 AM |
GENERAL SESSION - BHPH - The
State of the Industry and a Look to the Future Chuck Bonanno, NIADA & Ken Shilson, NABD Chuck Bonanno and Ken Shilson have been involved in Buy Here Pay Here for decades. They have seen the business model evolve from a low risk-high reward venture into a high risk high reward opportunity and now maybe even a high risk-low reward proposition. Chuck and Ken will examine the current state of Buy Here Pay Here and look to the future with the hope of illuminating some of the opportunities and obstacles facing BHPH dealers. Ken will take a look at the industry from a “Macro” point of reference and Chuck will do the same from a “Micro” view of the business. |
Mirage Events Center - C2/C3 | |
12:00 - 1:30 PM | CONVENTION NETWORKING LUNCH | Montego A-F | |
1:45 - 2:45 PM |
GENERAL SESSION - Industry
Collaboration – A Unified Government Affairs Approach Panel: Shaun Petersen, NIADA SVP Legal & Government Affairs; Sante & Bryan Esposito, NIADA Lobbyists; Ivette Rivera, SVP of Legislative Affairs, NADA; Karen Wrye, Legislative Committee Chair, NAAA As legislative and regulatory actions continue to shake the industry, NIADA has collaborated with other interested parties to defend the interests of the independent dealer in Washington and state capitals across the country. Join NIADA’s Government Affairs team and their industry colleagues as we recap those actions and forecast what to expect in 2016. |
Mirage Events Center - C2/C3 | |
2:45 - 3:00 PM | BREAK | Mirage Events Center - Promenade | |
3:00 - 4:00 PM | GENERAL SESSION KEYNOTE SPEAKER - Kris "Tanto" Paronto Former Army Ranger and American Hero who helped protect the CIA Annex in Benghazi during a terrorist attack and whose story is retold in the movie, "13 Hours" . | Mirage Events Center - C2/C3 | |
EDUCATIONAL SESSIONS | |||
4:15 - 5:00 PM |
Pitfalls in Pricing & Finance Charges Speakers: Tom Hudson and Allen Denson, Hudson & Cook The CFPB’s recent enforcement action against a small BHPH dealer has put the industry on notice – dealers must properly calculate and disclose all finance charges. This session will examine that case and help you better understand what constitutes a finance charge and how that may impact your pricing practices. |
Mirage Events Center - C2/C3 | |
4:15 - 5:00 PM |
Social Media: Millennials - What Makes them Click? Speaker: Mike Platts, Partner Development Manager, CARFAX More than any other generation, millennials do everything via the web—from dating to buying a house and a car. They spend at least 13 hours researching their car purchases online, and 70% will delete an email that’s not mobile friendly. It is estimated that at least 50% of the used car buyers in 2020 will be millennials. Don’t wait any longer to learn how to capture their attention and keep them on your virtual lot and coming to your store. |
Mirage Events Center - C1 | |
4:15 - 5:00 PM |
Finding, Selecting, Training & Retaining Sales Persons as Top Performers Speakers: Joe Lescota, NIADA & Marshall Zoerner, Co-owner and General Manager, Freeman Motor Company, Portland, Oregon Numerous studies clearly show and many dealers are already aware of the fact that an auto dealership not only needs the best inventory for the market, but also needs the best possible sales team to meet the demands and challenges of today’s highly competitive used car market. Learn how one GM deals with the on-going challenges of motivating and compensating his sales team that has lead to successive high sales achievements. If you’ve struggled with getting the most out of your sales team, this is a must attend session. |
St. Thomas A/B | |
4:15 - 5:00 PM |
Payment Assurance Devices – State of the Technology and a Look to the
Future Moderator: Chuck Bonanno, NIADA Panel: Ariad Sommer, Ituran; Allen Douglas, STARS GPS; Paul Rosenthal, Spireon; Chris Macheca, Passtime; Mark Peters, Skypatrol; iMetrik Payment Assurance Devices such as Starter Interrupt and GPS have become a staple in the BHPH dealer’s life. These devices can serve as excellent tools if used correctly. The members of this panel represent the best in the industry and will share device best practices, compliance issues you need to know about and they will also share where the industry is headed as it relates to technology improvements and compliance and regulatory issues. |
Antigua A/B | |
5:00 - 8:00 PM | Expo Grand Opening & Reception | Mirage Events Center - A/B | |
WEDNESDAY, JUNE 15, 2016 | |||
SCHEDULE | EVENTS | LOCATION | |
8:00 AM - 6:00 PM | Registration/ Info Desk | Registration 3 - Promenade | |
9:00 AM - 12:30 PM | National Quality Dealer Interviews | Andros A/B | |
8:30 - 9:30 AM |
Market Update and Leadership Panel: Simplifying How Cars are Acquired
and Sold
Moderators: Joe Lescota, NIADA; Howard Polirer, Cox Automotive Speakers: Tom Webb, Cox Automotive Chief Economist; Jonathan Schwartz, Senior Director, Inside Sales, Cox Automotive Media; Randy Dohse, SVP Field Operations, NextGear Capital; Randy Kobat, VP and General Manager, vAuto; Fredrick Stanfield, VP Wholesale Solutions, Manheim In 2016 and beyond, the number of vehicles entering the wholesale market will grow significantly. Tom Webb, Chief Economist for Cox Automotive will discuss the big changes in the makes and models, the sellers and the price points of vehicles being offered. As a dealer, understanding these market trends is essential. Following the market update, leaders across Cox Automotive’s various brands will discuss these trends, how to capitalize on them and answer questions on how connected solutions can simplify the exchanges of vehicles to maximize value for independent dealers. |
Mirage Events Center - C2/C3 | |
9:30 - 9:45 AM | BREAK | Registration 3 - Promenade | |
EDUCATIONAL SESSIONS | |||
9:45 - 10:45 AM |
The Affordable Care Act - Small Business Management Tips Speaker: Kevin Kuhlman, NFIB Director of Federal Public Policy The affordable care act can be a very confusing and incredibly difficult program to decipher for small and large businesses alike. This session will help your dealership understand the core ACA requirements based on employee size, along with easy to implement steps to ensure 100% compliance with this very complex and controversial national health insurance program. |
Mirage Events Center - C2/C3 | |
9:45 - 10:45 AM |
Advertising Compliance Speaker: Heidi Eddy-Dorn, Assistant General Counsel, Cox Automotive This session will help you navigate federal and state advertising requirements related to automotive products and services. Explore Internet advertising and compliance in relationship to emerging technologies and digital marketing initiatives. Gain a better understanding of the FTC’s regulation of dealers’ advertising practices across the country and avoid deceptive advertising pitfalls. We will examine how you can comply with federal regulations in today’s online world. |
Mirage Events Center - C1 | |
9:45 - 10:45 AM |
BHPH Collections Best Practices Speaker: David Brotherton, NIADA Regulatory initiatives are casting a cloud on collection departments nationwide. Compliance with what appears to be a shifting landscape is really starting to wear on dealers and their collection teams. Top dealers still collect effectively today and this session will highlight some of the best practices from around the industry on how you can too. This is not a session you want to miss. |
Montego A-C | |
9:45 - 10:45 AM |
Alternative Profit Centers Moderator: Scott Lilja, NIADA Panelists: Cris Hollingsworth, AutoZone; Dan Kelly, Cooper Tire; Mike DeLorenzo, Rent-A-Wreck; Jason Brown, U-Save In an auto retail environment of compressed margins, increased new car store competition, e-commerce disruptors, and increased overhead, learn how to expand and diversify your business model to alternative yet very aligned new business ventures including vehicle rental, tire sales/service and vehicle service operations, which in turn will drive new revenue/profits and customer leads. |
Montego D-F | |
11:00 AM - 3:00 PM | Expo and Networking Lunch | Mirage Events Center - A/B | |
EDUCATIONAL SESSIONS | |||
3:15 - 4:00 PM |
CPO Best Practices - The New Weapon to Compete with Franchise Stores Moderator: Scott Lilja, NIADA Panelists: Marcus Dame, Cox Automotive Media; Joe Schumacher, CARFAX; Todd Hoagey, Auction Direct; Frank Fuzy, Century Motors of South Florida; Matt Nazar, Aussie Auto; Roy Daves, eBay Motors Learn why CPO vehicle sales will hit another all-time record high in 2016, how your dealership can take advantage of this fast growing and profitable market, along with best practices in the implementation and merchandising of your CPO program to compete more effectively vs new car franchise stores. |
Mirage Events Center - C1 | |
3:15 - 4:00 PM |
BHPH Versus LHPH – What Is The Right Choice? Speaker: Chuck Bonanno, NIADA Lease here Pay here has garnered a lot of attention over the past few years as an alternative to Buy Here Pay Here. The model does provide some tangible advantages including tax benefits, accounting benefits, and most closely recognizes the profits of a captive finance business. It is not. However, without pitfalls and challenges. Your session leader will share the pros and cons of both strategies and he will conduct a Q & A session following the presentation to answer your questions and address your concerns. |
Montego A-C | |
3:15 - 4:00 PM |
Dealer Management Software (DMS) - Getting the Most out of Your System Moderator: Allen Dobbins, Ignite Consulting Panelists: Jeff McCurry, DealerSocket; Jesse Martin, DealerCenter; Michael Frazer, Frazer Computing; Mark Begley, Auto Soft DMS Selecting a DMS system for your independent dealership can be a very daunting experience. Knowing which system is best for your particular needs, how much to spend, deciding if you even need a DMS system in the first place, how to be sure you getting the most out of your current system before you’re sold something you really don’t need plus many more questions you asked and even some you were afraid to ask, will be answered by a panel of various software experts representing different companies of different sizes. Here’s your chance to ask before you buy. |
Montego D-F | |
3:15 - 4:00 PM |
Using Texting in Your Dealership to Collect, Market and Succeed! Speaker: Chris Leedom, Leedom Group One of the best ways to reach your customers and prospects is via SMS texting. The application of texting can help increase sales, collect money, and communicate more efficiently with your customer base. However, as with almost every aspect of owning a dealership, using a fully compliant product that protects you is critical. Our workshop leader will discuss how to implement texting in your dealership and what compliance pitfalls exist and how to address this exposure. By the end of the session you will understand how to implement texting in your dealership and how to do so in a compliant manner. |
St. Thomas A/B | |
3:15 - 4:00 PM |
Partner Through Positive Disruption Speaker: Susan Moritz, VP Development, NextGear Capital Today, the car business is going strong, and the time to act is now. Despite double-digit automotive growth during this economic recovery, overall profit margins have tightened, and decades of historical data show us that the market is cyclical. As we approach the crest of a 10-year cycle, dealers must respond now to consumer demands for change in the automotive retail experience while creating operational efficiencies on the wholesale and retail sides of their business in order to protect profitability and remain viable in the future. This presentation will illuminate thought leadership around an innovative automotive experience for both consumers and dealers that will enhance the customer buying experience while creating operational efficiencies that empower dealers and improve profitability. |
Jamaica A/B | |
EDUCATIONAL SESSIONS | |||
4:00 - 5:00 PM | Leadership Awards Sound Check | Mirage Events Center - C2/C3 | |
4:15 - 5:00 PM |
BHPH Panel – Sell More Cars & Make Better Loans Moderator: Chuck Bonanno, NIADA Panelists: Jim Kagiliery, JD Byrider; Philip Thomasson, MCMC Automotive BHPH requires that we retail vehicles but also do so with the intent on producing “quality” high risk loans. Those dealers who do this are the most successful. The panel assembled here today represent some of the best industry practices when it comes to selling systems and underwriting policies and procedures. They will share their philosophies on these subjects and offer advice, answer your questions, and provide you with their knowledge base built from years of experience. |
Mirage Events Center - C1 | |
4:15 - 5:00 PM |
Customer Contact - The Compliance of Technology Speaker: Michele Shuster, MacMurray, Petersen & Shuster Whether marketing to or collecting from their customers, dealers are constantly engaging individuals and using new technology to do so. Do you know what you can and can’t do when calling or texting that customer’s cell phone? Can you use systems that make robocalls? Learn the answers to these and other questions in this informative session. |
Montego A-C | |
4:15 - 5:00 PM | A
Better Way To Source Auction Vehicles Speaker: Majd Saboura, Director, Wholesale Business Development, vAuto Imagine all the auction cars you need, showing up on your desktop or mobile device, without spending any time searching run lists to find the right cars, or researching to buy them on the money. That’s the beauty of Stockwave, an innovative wholesale sourcing tool for independent dealers. See how Stockwave can help you sell more vehicles, and make more money, through more efficient, market-smart and simplified wholesale sourcing. Discover how independent dealers use Stockwave to spend less time searching for inventory and more time selling cars. |
Montego D-F | |
4:15 - 5:00 PM |
Developing Multiple Sources of Prospects and Sales Speaker: George Dans, George Dans Group This workshop will show you how to capture and convert leads to sales in response to your media and marketing. Today you can’t rely on ups traffic or wait for the phone to ring. You have to drive all the sources to your dealership. We’ll show you what you might have missed! |
St. Thomas A/B | |
6:00 - 7:00 PM | National Leadership Awards Reception | Mirage Events Center Promenade | |
7:00 - 9:00 PM | National Leadership Awards Banquet | Mirage Events Center - C2/C3 | |
THURSDAY, JUNE 16, 2016 | |||
SCHEDULE | EVENTS | LOCATION | |
8:00 AM - 3:00 PM | Registration/ Info Desk | Registration 3 - Promenade | |
EDUCATIONAL SESSIONS | |||
8:30 - 9:30 AM |
Surviving the First 12 Months as a Small Business Owner Speaker: Bill Dunkleberg, Chief Economist, National Federation of Independent Business (NFIB) Learn the top ten most critical steps a new small business owner must implement to ensure they are a viable and profitable ongoing concern. There are unprecedented new challenges facing new small business entrepreneurs. This session will help you successfully navigate those treacherous waters to long term success as a new small business entity. |
Mirage Events Center - C2/C3 | |
8:30 - 9:30 AM |
How to Use the Internet to Level the Playing Field Between You and Your
Competition Speaker: Jonathan Schwartz, Senior Director, Inside Sales,Cox Automotive Media There’s a misconception that dealers “of a certain size” can’t compete against large dealer operations on the Internet, especially on third-party sites. The truth of the matter is that shoppers don’t discriminate on the Internet between large-, mid- or small-size dealers, or whether they’re a franchise or independent. Shoppers are looking for what is the best value. In this workshop you will learn the straightforward steps to get the same results online as the “Big Guys” to level the playing field. |
Mirage Events Center - C1 | |
8:30 - 9:30 AM |
The Current State of Credit Reporting – A Panel Discussion Moderator: Allen Dobbins, Ignite Consulting Panel: Angelica Jeffreys, Equifax; Steve Levine, Ignite Consulting; Ray Abraham, Drive Now Auto Credit In the past year, the FTC and CFPB have placed credit reporting squarely in their crosshairs. This panel of industry veterans will discuss the prudence of credit reporting, the do’s and don’ts and potential benefits and snares to your dealership in you do report. |
Montego A-C | |
8:30 - 9:30 AM |
Subprime Auto Finance Benchmarks/Trends Update Speaker: Ken Shilson, President NABD In this session Ken Shilson, President and Founder of the National Alliance of BHPH Dealers (NABD) will discuss changes in the Subprime Auto Finance market. Who is gaining market share and who is losing it? What is fueling the unprecedented subprime auto finance growth? How can independent dealers compete successfully with credit unions, finance companies, and franchise dealers? When will the competition subside and what should independent dealers do now? If you want the answers to all these questions and more don’t miss this session. The more you learn here, the more you will earn after the conference. |
Montego D-F | |
9:30 - 9:45 AM | BREAK | Mirage Events Center Promenade & Registration Desk 3 Promenade | |
EDUCATIONAL SESSIONS | |||
9:45 - 10:45 AM |
How to Compete and Win in Today’s Transparent and Mobile Marketplace -
Chip Perry, CEO, TrueCar Transparency, mobility and consumer preference continue to re-shape the car buying process. During this session TrueCar CEO, Chip Perry, will share his insights on these market shaping dynamics and how independent dealers can thrive based on best practices collected from TrueCar’s top performing dealers. |
Mirage Events Center - C2/C3 | |
9:45 - 10:45 AM |
Employee Wage Issues in Your Dealership Speaker: Matt Simpson, Fisher & Phillips One of the most frequently discussed topic amongst various dealers deals with employee payment plans. This panel will help you sort through some of the key issues involved with employee wages including properly classification of workers, minimum wage considerations, overtime exemptions, among others. This is a must attend session for your labor related questions. |
Mirage Events Center - C1 | |
9:45 - 10:45 AM |
BHPH Collection Case Studies – Top Litigated Claims Speaker: Rob Sickles, Broad & Cassel Not only have state and federal regulators made collections enforcement a priority, private attorneys have jumped on the bandwagon as well. This session will help BHPH dealers and their related finance companies know what the legal landscape looks like as they collect on their accounts. |
Montego A-C | |
9:45 - 10:45 AM |
Retail Budgeting & Expense Control Speaker: Joe Lescota, NIADA Joe Lescota will share his years of experience of helping dealers to squeeze the most out of each gross dollar generated by your dealership. It’s Joe’s philosophy that “Gross is Great but Net Profit is Even Better”. Learn how to prepare your business for the challenging and cash absorbing business years ahead. Joe will share with you his best ideas on how to preserve cash, maximize a greater return on your investments and more accurately budget for a truer and greater net profit. Participants will learn what highly successful and profitable independent dealers already know. |
Montego D-F | |
11:00 AM - 2:00 PM | Expo and Networking Lunch | Mirage Events Center - A/B | |
2:00 - 3:00 PM | National Quality Dealer Awards Rehearsal | Mirage Events Center - C2/C3 | |
EDUCATIONAL SESSIONS | |||
2:00 - 2:45 PM |
F&I Sales Best Practices Moderator: Joe Lescota, NIADA Panel: Bill Carr, Warrantech; Eric Fifield, EFG Companies F&I sales doesn't have to be a mystery novel or a horror film, pick up easy to implement tips on overcoming objections, menu selling, resonating with online F&I applicants, moving the sales process into the initial vehicle research process, and streamlining the paperwork to eliminate long customer wait times. |
Mirage Events Center - C1 | |
2:00 - 2:45 PM |
Dealing with Open Recalls Speakers: Shaun Petersen, NIADA; Ray Curry, AutoZone; Jim Taylor, AutoDataDirect; Billy Graham, Graham Auto Sales, Inc. With tens of millions of vehicles having unrepaired recalls on America’s highways, the chances you will touch one of these vehicles is high. How will you manage that vehicle? How will that recall impact your relationship with your customer? What tools are available to you? Attend this session for some practical tips on successfully dealing with open recalls. |
Montego A-C | |
2:00 - 2:45 PM |
BHPH Budget & Expense Control Speaker: Mark Dubois, NIADA “Cut Expenses!” “Reduce Overhead!” “Get More Efficient!” It all sounds great until you sit down and try to figure out just which levers to pull to accomplish these goals. We will be taking a look at BHPH expense key drivers with an eye toward their impact on your operation and how you can help control unexpected swings. We aren’t talking about saving your way to a profit. Instead, we are looking at expense allocation and operational efficiencies that can help your business run more profitably. |
Montego D-F | |
2:00 - 2:45 PM |
Scoring Systems in Underwriting Speaker: Scott Carlson, Autozoom In this session, you will learn how applying numeric values to underwriting criteria regarding both customer and deal-structure can be implemented to help you sell more cars and reduce repo losses. Additionally, you will learn how repossession timing and economics are related to score values in scoring models. |
St. Thomas A/B | |
EDUCATIONAL SESSIONS | |||
3:00 - 3:45 PM |
Capital Panel – The Future of Capital in the BHPH World Moderator: Chuck Bonanno, NIADA Panel: Bill Benac, PrimaLend; Bill Bower, First Financial The need for operating capital in BHPH/LHPH has never been greater and continues grow each and every year. Dealers who find capital, manage debt and eventually reduce or retire debt have and will continue to prosper. Those dealers who need capital or shift into a growth mode and require additional capital are having a hard time. The panelists in this session are long time players in the asset based lending world. They will share with you their thoughts on the state of the industry, where it’s heading and how to best cope with the ever increasing need for capital in a captive finance operation. |
Montego A-C | |
3:00 - 3:45 PM |
Wisdom for the New Start-Up Dealer Speaker: Joe Lescota, NIADA This session is ideal for the new start up dealer struggling with getting a dealership off the ground to a profitable and consistent sales performance. Joe Lescota presents real world and practical ideas for first-time independent retail dealers or experienced retail dealers new to the independent retail world, to help guide you to a more successful 2016. If you’ve been challenged; finding retail inventory for your dealership, knowing what price point is best for you, how exactly how much you should be spending on reconditioning to get the best R.O.I., which is the most effective means of promoting your dealership, this session is definitely for you. So, whether you’re a new independent dealer or a dealer wanting a new start, don’t miss this highly informative session. |
Montego D-F | |
3:00 - 3:45 PM |
Merchant Services Processing Protocols Moderator: Angela Ledbetter, NIADA Speakers: James Scott, TransFirst; Jon Leedom, PayMaxx Pro Consumers are adopting at a rapid pace new forms of payment technologies including imbedded chip credit/debit cards, and smartphone mobile payment tools, requiring retailers to incorporate EMV compliant and mobile processing systems for vehicle down payments, service work, and recurring loan payments. Learn how to prepare your dealership for these payments innovations in a cost effective, efficient and compliant manner. |
St. Thomas A/B | |
3:00 - 3:45 PM |
Digital Marketing & Data Management Moderator: Dan Reel, CMD, Reel's Auto Sales Panel: Kerri Wise, TrueCar; Kathi Kruse, Kruse Control; Paul Nadjarian, CARFAX; Rich DeLancey, Team Velocity The digital marketplace continues to get more competitive with an evolving consumer and the sophistication of technology. Are your current online listings working for you? Are you getting the most out of all social media avenues? How can you leverage them to maximize your visibility, your traffic and sales? How do you capture the data you need to adjust your strategies and increase your customer fan base? This discussion promises to show you how it’s done. |
Jamaica A/B | |
5:30 - 8:45 PM | National
Quality Dealer Award Banquet Reception: 5:30 - 6:00 pm Banquet: 6:00 - 7:00 pm Awards: 7:00 - 8:45 pm |
Mirage Events
Center - Promenade Mirage Events Center - C2/C3 |
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9:00 - 11:00 PM | National Quality Dealer After Party | Mirage Events Center - C1 |