2015 Chain Operators Exchange
 
03/01/2015
12:00 pmRegistration & Registration Café Open
2:30 pm - 5:00 pmSpecial Session for Operators & Small/Midsized Business Manufacturers: TRENDOLOGY
TRENDOLOGY – Consumers, Flavors, and the Future
Christin Groh, Senior Manager, MenuTrends, Datassential
Datassential reviews the latest MenuTrends™,
industry shifts, and evolving consumers. This session covers
food trends, health & wellness, and the emergence of a new
wave of fast-casual restaurants.

ROUNDTABLE DISCUSSIONS
Manufacturers and operators will build on the trend presentation with
roundtable conversations, discussing what trends are pervasive in their
businesses.

THE POWER OF SERVER RECOMMENDATION-

Josh Halpern, VP, National Retail Sales - On-Premise & Military
Anheuser-Busch Inbev
Did you know that one out of every six dollars is generated through
server recommendation? This presentation will help educate
Operators and Manufacturers alike on why servers,
bartenders, and staff choose to recommend, why consumers
take those recommendations and how the manufacturer plays
a critical role.

6:00 pm - 8:00 pm
Grand Opening Reception
Join your colleagues for the opening night cocktail reception, a perfect
way to kickoff this year's conference!

03/02/2015
6:45 am - 7:45 amNetworking Breakfast
8:05 am - 8:45 amKeynote Address: Tom Ryan, Founder & Chief Concept Officer, Smashburger
Keynote Address: Disruptive Concepts and the Next Generation of Consumers
Tom Ryan, Founder & Chief Concept Officer, Smashburger
Over 30 years of foodservice industry experience has
created a dynamic story for you to hear.
From Proctor & Gamble to Pizza Hut, McDonalds to Smashburger,
has won countless local awards for best burgers, and earned Tom
a spot on Gourmet Magazine’s "25 Top Food Entrepreneurs of the
Last 25 Years" list.
8:45 am - 9:30 amKey Topic Presentations: Millennials-The Keys to Understanding the Trends and Insights that govern Their Purchase Behavior
Khaleed Juma, Creative Director, Mosaic
Scott Miles, SVP Strategy + Ideation

Learn how they feel about brands and what drives that emotion.
How do Millennials learn about brands? Are there
new ways to target and capture Millennial share of mind AND heart.
9:30 am - 10:15 amKey Topic Presentations: Beyond the Inflection Point: Looking Ahead at the Consumer to Come
J. Walker Smith, Chairman, The Futures Company
Many factors are coming together to upend today's consumer marketplace.
Real-time sensors and on-demand apps. New household structures and more
diversity. Robotics and AI. Payments and delivery. A changed middle class.
An ascending digital class. All of these factors, and more, mean a radically
different marketplace right around the corner. In this presentation Smith will
sketch a picture of what lies beyond the inflection point of current trends.
10:15 am - 10:45 amBeverage Break
10:45 am - 11:30 amKey Topic Presentations: Food Sourcing Implications to Brand Strategy
Shawn Claborn, Sr. Advisor - Global Food Industry Team
Matt Perkins, Senior Advisor, Global Food Industry Team

Elanco (a division of Eli Lilly & Co.)

Many companies are connecting their supply chain directly
back to the farm, and doing so at a time when many consumers
are not readily connected to modern food production.
How does your Brand answer the complex farm-to-fork questions?

11:30 am - 12:00 pmLegislation/Regulation -- Critical Issues Relevant to Your Business: Kim Walker, Partner, Faegre Baker Daniels LLP
Pressure continues to build on the ability to
operate a restaurant. Get the latest updates on what
you need to know about menu labeling laws, immigration,
minimum wage and more.
12:00 pm - 12:45 amNetworking Luncheon
1:00 pm - 2:30 pmAfternoon Breakouts
Choose two of four sessions offered. Sessions will run concurrently from 1:00-1:40PM and 1:50-2:30PM.
1:00 pm - 2:30 pm#1 - Excellence in Culinary
Excellence means different things to different people, but ultimately it is the consumer
who makes the final determination.
In the first three breakouts, find out how each of the restaurant's functional areas
define excellence, and it's impact on winning the consumer choice. And a special session on
Excellence in Menu Targeting.

Moderated by Dr. Victor A.L. Gielisse CMC CHE, The Culinary Institute of America
Panelist supported by the Culinary Institute of America
Stephanie Hoppe, VP Menu Innovation & Implementation, Red Robin
Dan Kish, Senior VP-Food and Beverage, Panera Bread
Brian Kolodziej, Senior Manager, Culinary, Chick -fil-A
**More to come

1:00 pm - 2:30 pm#2 - Excellence in Marketing
Moderated by Phil Kafarakis, Chief Innovation & Member Advancement Officer,
the National Restaurant Association
Panelists supported by the National Restaurant Association's
Marketing Executives Group (MEG)
Mindy Kaplan, Senior Director of Sales and Marketing, Malnati’s Corporation
Jack Civa, Taco Cabana
Brandy Nowlin, Director of Marketing, Jason's Deli
Lon Southerland, Senior Vice President, Development, ABR Holdings
**More to come-check back soon!
1:00 pm - 2:30 pm#3 - Excellence in Supply Chain/Operations
Moderated by David Parsley, President, David R. Parsley & Associates, LLC
Panelists supported by the National Restaurant Association's
Supply Chain Management Executive Study Group
Al Chaib, Sr. VP International Operations and Licensing, Panda Restaurant Group
Steve Brooks, Director of Purchasing, Tumbleweed TexMex Grill & Margarita Bar
Ed Mananghaya, VP of Supply Chain & QA
Steve Pattison, CFO, Restaurant Services, Inc./Burger King
**More to come-check back soon!
1:00 pm - 2:30 pm#4 - WHAT CONSUMERS WANT - Excellence in Menu Targeting
What foods, flavors, and themes best target Millennials,
women, Hispanics, and other groups?  Jack Li from Datassential
explores key findings and critical nuances from SCORES™,
which provides consumer ratings for every new chain menu item and LTO.
2:30 pm - 2:45 pmBeverage Break
2:45 pm - 4:30 pmOperator Speed Meetings
Speed meetings provide valuable face-to-face dialogue between Manufacturers and Operators. Don't miss this opportunity to meet personally with your current and future supply chain partners!
5:30 pm - 7:30 pmReception featuring Iron Chef Competition

03/03/2015
6:45 am - 7:45 amNetworking Breakfast
8:00 am - 8:20 amCOEX Innovation Awards
The COEX Innovation Awards honor the industry's cutting-edge operators for their 
successful innovations in culinary, operations, marketing and service
Join us as we celebrate the 2015 winners -

--Pizza Hut                               --McAlister's Deli

--Chipotle Mexican Grill       --Fazoli's

8:20 am - 10:20 amOperator Key Topic Panels:
How will their functional area address Monday's 4 key topics and what
are the challenges and solutions faced in working with other functions

Moderated by Stan Frankenthaler, Chief Officer of Food & 
Beverage, Craft Works Restaurant and Brewery Group
Supply Chain-The National Restaurant Association-SCSG Members
8:20 am - 9:00 amMarketing-
Moderated by Phil Kafarakis, Chief Innovation & Member Advancement Officer,
the National Restaurant Association
Panelists supported by the National Restaurant Association's
Marketing Executives Group (MEG)
David Doty, CMO, Black Bear Diner
Scott Taylor, President & COO, Walk-Ons Enterprises
Rob Crews, SVP Marketing, Ovation Brands
Monte Jump, COO; Chief Marketing Officer, Back Yard Burgers
**More to come-check back soon!
9:00 am - 9:40 amCulinary-
Moderated by Stan Frankenthaler, Chief Officer of Food &
Beverage, Craft Works Restaurant and Brewery Group
Panelists supported by the National Restaurant Association's
Jim Doak, Vice President Menu & Beverage Innovation, Ignite Restaurants
Mike Turner, VP of Culinary and Training, Walk-Ons Enterprises
Peter Sclafani, Co-Owner/Executive Chef, Ruffino's Restaurant
**More to come-check back soon!
9:40 am - 10:20 amSupply Chain/Operations
Moderated by David Parsley, President, David R. Parsley & Associates, LLC
Panelists supported by the National Restaurant Association's
Supply Chain Management Executive Study Group
Glenn Douglas, Vice President, Supply Chain, Noodles & Company
Nelson Griffin, Vice President Supply Chain, Red Lobster
Lynne Wildman, Supply Chain Management Executive
David Cox, President, ARCOP
**More to come-check back soon!

10:20 am - 10:50 amBeverage Break
10:50 am - 11:05 amOperator/Supplier Collaboration Model
Bill McClellan, Vice President Foodservice, Dawn Food Products, Inc.
What if there was some commonality or level of standardization in
the “conversation” between the operator and manufacturer?
Get the latest briefing on the progress and implementation of
the model from those who are using it, and a brief introduction of
this afternoon's collaboration breakout sessions
11:05 am - 12:00 pmLeadership Panel: Building a winning team
Each team member has a responsibility to contribute equally
and offer their unique perspective on a problem to arrive at
the best possible solution.
You've heard about Excellence and Collaboration from
each of the functional areas, now hear from
this panels of industry leaders as they tell you what it takes
to bring it all together
Moderated by Wally Doolin, Chairman & Founder, TDn2K
Carin Stutz, CEO, McAlister’s Deli
Paul Damico, CEO Moe’s Southwestern Grill
John Inwright, President, Wendy's Quality Supply Chain Co-op, Inc.
Sam Ballas, President & CEO, East Coast Wings & Grill
**More to come-check back soon!
12:00 pm - 12:45 pmNetworking Luncheon
1:00 pm - 2:30 pmAfternoon Breakouts
Choose two of four sessions offered. Sessions will run concurrently from 1:00-1:40PM and 1:50-2:30PM

A continuation and deeper dive into the morning's
discussion on collaboration in each functional area
Join these sessions that will show you how to more deeply engage your
customer with your menu, and your supplier with you.
1:00 pm - 2:30 pm #1 - Collaboration in Culinary
Moderated by Scott Allmendinger, Director, CIA Consulting, The Culinary Institute of America
Panelist supported by the Culinary Institute of America
Rick Petralia, Culinary Manager, Fazoli's
Mark Augustine, Corporate Chef/Operations Director, Taher Inc.
Dudley McMahon, Corporate Chef, Capriotti's Sandwich Shop
Greg Fatigati, Owner/Executive Chef, Fataigati's
**More to come
1:00 pm - 2:30 pm#2 - Collaboration in Marketing
Moderated by Phil Kafarakis, Chief Innovation & Member Advancement Officer,
the National Restaurant Association
Panelists supported by the National Restaurant Association's
Marketing Executives Group (MEG)
Annica Kreider, Vice President Brand Development, Mellow Mushroom
Yaniro Castro, Director of Marketing, Salsarita's Franchising, LLC
Linda Veatch, Director of Marketing, Fuzzy's Taco Shop
**More to come-check back soon!
1:00 pm - 2:30 pm#3 - Collaboration in Supply Chain/Operations
Moderated by David Parsley, President, David R. Parsley & Associates, LLC
Panelists supported by the National Restaurant Association's
Supply Chain Management Executive Study Group
Matt Riddleberger, Vice President of Supply Chain Services, Firehouse Restaurant Group, Inc.
Peter Fowler, VP/Supply Chain Management, Zinga Frozen Yogurt
Gary Schwartz, Vice President, Supply Chain Management, P.F. Chang's
**More to come-check back soon!
1:00 pm - 2:30 pm#4 - FOOD WITH A STORY – Bringing a Narrative to Your Menu and Brand
Consumers today want food that tells a story, and it’s this next level of 
of engagement that often distinguishes the most successful menu items 
items and brands.  Jack Li from Datassential reviews the need for
“food with a story”, and how operators and manufacturers can collaborate
collaborate to make that happen.
2:30 pm - 2:45 pmBeverage Break
2:45 pm - 4:30 pmOperator Speed Meetings
Speed meetings provide valuable face-to-face dialogue between Manufacturers and Operators
Don't miss this opportunity to meet personally with your current and future supply chain partners!
5:30 pm - 7:30 pmReception
Enjoy an evening of small bites and beverages with friends and colleagues.

03/04/2015
7:00 am - 10:00 amNetworking Breakfast
Don't miss the chance to say goodbye to old friends and new connections.