Keynote Speaker: PETER CHONG
Topic: Enhancing Competitiveness, Balancing Tradition & Modernity
Peter founded Deployant with 2 other close friends in 2014 and runs the editorials. He is a veteran watch collector and have been an active commentator and participant in watch communities since the 1990. He has been attending the Baselworld and SIHH annually since 1998, and actively engaged with the brand CEOs.
He founded the Lange Forum on Timezone.com in 1997, which was the world premiere for a brand specific forum. He was also moderator for the Independents Forum as well as for the brand forum of Girard Perregaux and Vacheron Constantin. He retired from Timezone.com in 2016. In 2010, he retired from an active commercial life in the aviation business to write a major reference book on watches. The large coffee table book was published in 2011, and he decided to stay out of active commercial life to contribute to building horological communities. He has special interest in the horological arts, branding and the competitiveness of the players in the industry.
Peter is passionate about the finer things in life, and other than watches, is a keen cyclist and enjoys fine cuisine, bespoke tailoring and fine shoes.
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Workshop 3 Speaker: DANIEL NIEDERER
Topic: Branding & Marketing: Retaining and Capturing Markets Online
I was born
and raised in Switzerland. After my Law degree and a stint in the IT industry, I
worked for the Luxury/watch industry in various leading positions in APAC for
many years. After 10 years I got to the point where I had to move on and to
venture on my own by investing and joining a Swiss design company 2010. Based
on this I founded 2 years later SEVENFRIDAY with my business partner.
My
objective was to create something news
to push and challenge the norms within the industry and to work and act according
to my own believes, dreams and experiences rather then following the cattle
herd within the watch industry. A brand
based on strong and iconic products at highest quality standards … following
the believe that a watch can be qualitative and esthetical top of the range but
can have a reasonable price tag.
I aimed to
create a Lifestyle brand, which is lively and free for people who not only
appreciate a wonderful design, but also share the same believes and enjoy what
they do in life.My objective was to
have a global brand fastest possible, today we represented in over 700 POS
globally and in over 90 countries.
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Workshop 2 Speaker: DR. SRINIVAS K. REDDY Topic:
Channels: Evolution or Revolution?
Dr. Srinivas K. Reddy is
Professor of Marketing and Director, Center for Marketing Excellence, Academic
Director, LVMH-SMU Luxury Brand Initiative, Lee Kong Chian School of Business,
Singapore Management University. He served as the Associate Dean of General
Management overseeing the MBA and the Executive MBA programs. Prior to this he
was the Robert O. Arnold Professor of Business and the Director of the
Coca-Cola Center for Marketing Studies, Terry College of Business at the
University of Georgia. He holds M.Phil and Ph.D. degrees in Business
Administration from Columbia University. Dr. Reddy was on the faculties of New
York University’s Stern School of Business, Columbia University, University of
California, Los Angeles (UCLA) and the Stanford Business School.
Dr. Reddy's expertise is in branding, innovation, new
product development, marketing and competitive strategy involving new brands
and services. Dr. Reddy’s research has been published in Journal of
Marketing, Journal of Marketing Research, Management Science,
Social Networks, Statistical Science, Journal of International
Business Studies, Marketing Letters, Journal of Retailing, Journal
of the Academy of Marketing Science, Decision Support Systems and Journal
of Business Research. In 2006, he has been awarded the IBM’s presitigious
SUR grant to study corporate innovativeness and innovation conversion. He has
consulted and taught executive programs for IBM, Coca-Cola Company, United
Parcel Service, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam
Computer Services, Chase, Turner Broadcasting, Cox Interactive Media,
Equitable, Ford Foundation, Price Waterhouse Coopers, MasterCard, Unilever,
Sembcorp, MSIG, SingHealth, Randstad, Schneider Electric, and Infineon.
He has been recognized for his outstanding teaching
and was the recipient of Award for Teaching Excellence in 1994. He was
nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005.
Dr. Reddy was the winner of Teaching Excellence in Executive Development in
2015 and was one of 3 at SMU nominated for this aweard in 2014 and 2015. He is
the recipient of MBA Excellence in Teaching Award in 2014. Dr. Reddy’s case (Gillette’s
“Shave India Movement”: Razor Sharp Against the Stubble) was one of the
winners in the 2013 Emerald Emerging Markets Case competition. This case
was also the winner at the prestigious EFMD Case Competiton (2014). Two
of his cases (Oreo in China and Gillette in India) have been
featured in Financial Times in 2013.
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