YBS: Lending to the Next Generation of Agriculture Conference
 
09/14/2015
3:00 pmRegistration
6:00 pmOpening Reception
Bill Johnson, President and CEO, Farm Credit Mid-America
Gary Matteson, VP Young, Beginning, Small Farmer Programs and Outreach , The Farm Credit Council

09/15/2015
7:00 amRegistration
7:00 am - 8:00 amBreakfast
8:00 am - 9:00 amWelcome and Kickoff
Dallas Tonsager, Farm Credit Administration
Gary Matteson, VP Young, Beginning, Small Farmer Programs and Outreach , The Farm Credit Council
Jessica Lehman, Associate Vice President of Business Segments, Farm Credit Mid-America
Jenny Materio, Director of Government Affairs, The Farm Credit Council
9:00 am - 10:00 amPanel Discussion: At the Edge of Farm Credit
Scott Marlow, Executive Director, Rural Advancement Foundation International
Janie Hipp, Director of the Indigenous Food and Agriculture Initiative

If only we had the gift to see ourselves as others see us…
Of course we all want to understand how Farm Credit is viewed by others in the world of agriculture.  Stakeholder surveys have shown Farm Credit is respected among those who know us well, but what about those with whom we are less familiar, those who are at the edge of Farm Credit’s world?  This panel session will feature speakers from organizations outside of the mainstream of agriculture to tell us their view of Farm Credit …as others see us. 

10:00 am - 10:30 amBreak
10:30 am - 11:30 amPanel Discussion: YBS Farmers Speak Out
Quint Pottinger
Catherine Turner
Jon Hegeman

Four beginning farmers on different pages, of different ages, and at different life-stages will respond to questions about their perceptions of how Farm Credit fits into their future.  How is Farm Credit relevant, what do we do that makes an impact, and how do we communicate effectively?  All YBS farmers are not alike, and this session will illuminate the numerous market segments of young, beginning, and small farmers—and how to reach them.

11:30 am - 12:00 pmChallenging the Beginning Farmer Mythology: The Ag Census Data & Farm Demographics
Ben Duncanson, Director of Policy Analysis & Development, The Farm Credit Council

The Farm Credit Council has done some of the most extensive research on information coming from the Ag Census Data. The FCC’s Director of Policy Analysis and Development, Ben Duncanson, will share some of the highlights that have found on the topics of YBS farms, the ageing farmer, and diversity among U.S. farm operators, will point out some instances of where the numbers tell a different story than what some would expect.   

12:00 pm - 1:00 pmLunch / Small group mixer table topics
1:00 pm - 1:45 pmLocal Foods Benchmarking and Outreach
Dr. Becca Jablonski, Post-Doctoral Fellow, Colorado State University
Chris Laughton, Director of Knowledge Exchange, Farm Credit East
Dr. Todd Schmit, Associate Professor, Cornell University
Dr. Dawn Thilmany, Professor, Colorado State University
In 2012, 163,675 farms (7.8% of U.S. farms) marketed their products through 'local food' outlets (e.g., farmers' markets, direct to retail, directed to restaurant, Community Support Agriculture arrangements, farm-to-school). Recent research demonstrates that these producers have different expenditure patterns than farms that market their products through commodity-oriented outlets, in part due to the fact that they take on different supply chain functions (i.e., doing more of their own marketing processing, or distribution). Yet financial data to inform producers on how to improve farm performance is almost exclusively available by commodity and not by market channel. This session will present recent research on the differential expenditure patterns of farms that sell through local markets and make the case for benchmark solutions specific for these producers. Additionally, the session will highlight a partnership between Cornell University/Colorado State and Farm Credit East to support improved decision-making tools for these farms selling through local food markets.
2:30 pm - 3:00 pmDave Kohl's YBS short course
Dr. Dave Kohl

Master Communicator and Educator Dr. Dave Kohl will introduce the newest YBS education training tool for basic financial skills education.

3:00 pm - 3:30 pmFSA Beginning Farmer Training Accreditation
Jim Radintz, Acting Deputy Administrator, USDA's Farm Service Agency

Jim Radintz, Acting Deputy Administrator for Farm Loan Programs at USDA FSA will describe requirements for and the benefits of FSA accreditation for Farm Credit Association YBS financial skills training programs.

3:30 pm - 4:00 pmBreak
4:00 pm - 5:00 pmYBS Program Share

It’s fast, it’s meaningful, and it’s up to you to choose.  This session starts with a series of 1 minute presentations from Farm Credit Associations describing the young, beginning, small farmer programs they are implementing (it’s fast).  Next will be facilitated discussions with those Associations to allow a deep dive into the nuts and bolts of their approaches to YBS programming (it’s meaningful).  Participants can select which Association YBS program description they want to ask questions and learn about in order to take fresh ideas back to your own programs (you get to choose).  If you are interested in providing a 1 minute synopsis of your Association’s program please contact Gary Matteson at Matteson@fccouncil.com . We expect to have many participants so that a range of different programs are presented.

6:00 pm - 9:00 pmJoin Us for a River Cruise Dinner

Dinner on the Belle of Louisville
Boarding Time: 6:00 PM
Departure Time: 6:30 PM
2 hour cruise – ends at 8:30 PM

Address:
401 W River Rd.
Louisville, KY 40202
(about a 5 minute walk from the Galt House)

 

Menu

Garden Salad
Romaine and Iceberg greens with red and yellow cherry tomato, red onion, sliced cucumber, carrots, sliced radish
Garlic croutons served on the side and choice of 2 dressings

New York Strip Loin
Chef Carved with Choice of Sauces

Chicken Piccata
Classically prepared Lightly Breaded and Sautéed, Sauce of White Wine, Lemon, Parsley and Capers

Tilapia
Baked with a Shrimp Cream Sauce 

Sides
Steamed Broccoli, Carrot, and Cauliflower Medley
Twice Baked Potatoes 

Dessert
Chocolate Bourbon Pie Squares

Tea, Water, Sodas & Open Bar will be available


09/16/2015
7:00 am - 8:00 amBreakfast
8:00 am - 9:00 amDancing with YBS Partners
Paul Deitman, Emerging Markets Specialist, Badgerland Financial, ACA
Raechel Sattazhan, Knowledge Center Director , AgChoice Farm Credit
Si Thao, AgStar Financial Services ACA, FLCA
YBS outreach is too important to do alone! This session examines the philosophy and practice of Farm Credit Associations forming partnerships with non-Farm Credit organizations to find, market to, and lend to YBS farmers. Partnership approaches used by Associations will illustrate effective strategies for outreach to particular YBS audiences across the diversity spectrum. The first step in learning to dance with new partners is having confidence in your YBS program's value to farm producers. 
9:00 am - 10:45 amQuick Courses
Gary Matteson, VP Young, Beginning, Small Farmer Programs and Outreach , The Farm Credit Council
Jessica Lehman, Associate Vice President of Business Segments, Farm Credit Mid-America
Jennifer Armbruster, National Communications Manager, The Farm Credit Council
Please select 2 out of the 3 sessions listed below to attend:

Market Opportunities for YBS Message in the Centennial 
Sharing Our Story: Farm Credit & Beginning Producers
Farm Credit is entering our 100th year of providing reliable and consistent credit to rural communities and agriculture, including young and beginning farmers and ranchers. In this session, we’ll highlight the national programs created to share the story of Farm Credit’s commitment to young and beginning producers and discuss how you can incorporate these communications across your entity’s channels and key audiences. 

One Page Business Plan as an Outreach Tool
Use of the One Page Business Plan training tool has spread to many Associations.  Find out how to get it, how to teach it, and how it can be used for effective outreach to non-traditional ag beginning farmers and organizations.

The Language of YBS in Marketing: Research Report 


11:00 am - 11:30 amWhat We Learned About the Future of YBS Programs in Farm Credit
Dr. Dave Kohl
11:30 am - 12:00 pmClosing Remarks