Blue Ocean Strategy is a best-seller across five continents. It has been published in over 40 languages and has sold over 2 million copies. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, it provides a systematic approach to making the competition irrelevant and creating uncontested market space. Blue Ocean Strategy will help you chart a bold new path to winning the future.
In today’s overcrowded business environment, head-to-head competition for competitive advantage, market share and sustained, profi table growth results in a bloody “red ocean” of rivals fighting over a shrinking profit pool.
“Blue Ocean Strategy” challenges everything you thought you knew about strategic success requirements by arguing that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”— create powerful leaps in value for both the fi rm and its clients, render rivals obsolete and unleash new demand.
“Blue Ocean Strategy” challenges everything you thought you knew about strategic success requirements by arguing that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”— create powerful leaps in value for both the fi rm and its clients, render rivals obsolete and unleash new demand.
WHAT YOU AND YOUR COMPANY WILL GAIN FROM THIS LEADERSHIP SUMMIT:
• Ways to broaden and capture a new market base while continuing to serve existing clients.
• In-depth understanding of your personal leadership style.
• Techniques to optimize your leadership qualities with clients, peers, and staff.
• "Great solutions" to technical, professional, and client-related problems.
