Strategic Considerations: Overcoming Operational Challenges As You Grow
As a founding partner of one of Canada’s leading eCommerce companies, LiveOutThere.com, David Nagy has seen it all. Together with Canada Post’s Marc Smith, attendees will learn more about common strategic issues merchants encounter in operating e-commerce businesses and receive practical advice to avoid common pitfalls and effectively overcome the operational challenges of growth.
David Nagy, Entrepreneur, Strategist, Marketer
With extensive experience in lead acquisition, digital strategy and online revenue generation, David is an ambitious entrepreneur and co-founder of Canadian SMBs such as LiveOutThere.com and Reliv. He has advised dozens of businesses at every stage of maturity, including Bayer, HBO Comedy, Virgin Mobile, Wendy’s and GM.
Marc Smith, Director, Strategy and eCommerce Market Development
Canada Post
Marc Smith is a recognized expert in the fields of logistics and omni-channel fulfillment, and their impact on the performance of commerce. As eCommerce strategist at Canada Post, he studies global trends and works with retailers and leading-edge technologists to develop solutions that optimize the customer experience of connected shoppers. A digital shopping experience that ends only when the consumer physically consumes the purchased item and is satisfied. Prior to joining Canada Post, Marc was a leader in the field of encryption and digital identity, working globally with Governments, armed forces and national security agencies, banks and international businesses to protect their information and digital identities.
Develop the Right Shipping Pricing Strategy
You’ve read the reports and have heard it from your customers: free shipping is king. Yet how can you offer free shipping without breaking the bank? Are there other options besides “free”? Rooted in shopper research, this session walks retailers through available shipping price scenarios and shows how they could impact your business. The goal is to help each retailer develop a shipping pricing strategy that works for their business.
Jennifer Mach, Manager Market Analysis and Strategy
Canada Post
Jennifer develops strategic insights to grow Canada Post's e-commerce and parcel delivery business. She has extensive experience in consumer market research and marketing strategy across diverse industries including consumer goods, retail, financial services, media and technology, and nonprofit.
Move from Store Front to eStore
Transitioning a physical footprint into an e-commerce business comes with unique challenges – from space to technology to staffing, where do you start? And what can you leverage from your existing operation? For merchants who are enabling e-commerce fulfillment and delivery from a physical location, this session will cover the role of technology and tips on what to do with your current POS or legacy systems when enabling e-commerce as well as how to use your physical space and staff to enable efficient e-commerce fulfillment.
Samantha Johnson, Guru, Shopify
Samantha is an entrepreneur and business relationship expert. She splits her time between running her business, Weave Go It Canada, and helping entrepreneurs be successful as a Shopify Guru. She’s eager to share her experiences and has built online communities so others may learn from her and each other.
Make Marketplaces Work for You
Marketplaces broaden your reach, enabling more shoppers to access your product. Yet to succeed in the cutthroat world of marketplaces means you need to have a tightened down process to showcase your product and effectively manage orders to keep that customer rating up. This session will cover off the end-to-end of must knows to succeed in selling on marketplaces.
Robert Gilbreath, VP of Marketing & Partnerships, ShipStation
Robert is Vice President of Marketing and Partnerships at Austin-based ecommerce shipping software provider ShipStation. Prior to ShipStation, Gilbreath was an executive at Internet Retailer Top 500 website Calendars.com. He cut his teeth online via selling items on eBay as well as building websites for various sizes of organizations and businesses. When not making things happen online, he enjoys spending time outdoors with his wife and 3 children.
Ace the Holiday Selling Season
November and December are make-or-break months in e-commerce with Canadian shoppers turning online with their wallets open and high expectations? Participants will leave this session with greater insight into Canadian e-commerce market trends during peak season and what steps they must take to compete – and stay afloat – during the upcoming holiday season.
Danielle Doiron, Director of
Parcels & E-commerce Market Development
Canada Post
Danielle brings over 15 years’ experience in media, B2B marketing and business intelligence. She established the e-commerce focused data insights & intelligence program at Canada Post. Danielle works with Canada’s largest and most innovative brands and retailers. She offers expert insight into Canada’s rapidly growing e-commerce market for Canadian merchants to grow their business.
Valerie Normand, Director, Parcels Product Development
Canada Post
Valerie develops new products and enhances existing ones for Canada Post’s Parcels line of business to support the needs of e-commerce merchants and shoppers. She is recognized for her expertise in the e-commerce ecosystem, including platforms, web services, and what online shoppers want in their end-to-end experience.
