| March 3, 2015 | |||||||||||
 8:30 am | Registration and Breakfast | ||||||||||
| 9:05 am | Welcome Remarks Jeremy Grant, Asia Regional Corporate Correspondent, Financial Times | ||||||||||
| 9:15 am | Opening Remarks by Nielsen Cheong-Tai Leung, President, Southeast Asia, North Asia and Pacific, Nielsen | ||||||||||
| 9:30 am | Economic Keynote A leading international economist sets the scene for the conversations to follow with a forecast for the region’s future demographics and insights on its economic progress, articulating what this means for governments and businesses. | ||||||||||
| 10:05 am | The Age of ASEAN Cities – From migrant consumers to megacities Regan Leggett, Regional Director, Client Services,Southeast Asia, North Asia and Pacific, Nielsen | ||||||||||
| 10:25 am | Panel Discussion: The Future of ASEAN’s Cities Many ASEAN countries continue to experience large-scale rural-urban migration, with larger cities exploding outwards to create expansive mega cities, and in a number of cases, combining with suburbs to form mega urban regions. At the same time, second- and third-tier cities across ASEAN are growing fast, due to availability of land, lower land costs, proximity to lower cost labour markets, good links to tier-one cities, and strategic investment by governments. Panellists will explore these trends and their impact on the labour market and business environment, addressing key questions such as how corporates can effectively tap rural workforces. Are second- and third-tier cities becoming more attractive to firms than first-tier cities in terms of market-entry or expansion? Should firms be considering city-specific strategies, as opposed to a mass market approach? Hamdan Abdul Majeed, Executive Director, ThinkCity, Malaysia Nicholas Holt, Asia Pacific Head of Research, Knight Frank
Regan Leggett, Regional Director, Client Services, Southeast Asia, North Asia and Pacific, Nielsen Jonathan Woetzel, Director, McKinsey Global Institute Moderator: Jeremy Grant, Asia Regional Corporate Correspondent, Financial Times | ||||||||||
| 11:05 am | Networking Break | ||||||||||
| 11:25 am | Panel Discussion: Making the Most of Shifting Populations, Patterns and Practices Demographic changes across ASEAN, such as the large-scale shift of labour out of lower-productivity rural work into urban jobs, are leading to new patterns in wealth, education and attitudes. This panel will explore how shifting consumer demand is impacting what people eat, how they socialise, commute to work and spend their free time – and what this means for manufacturers, retailers, IT firms, banks and others. Panellists will discuss how patterns vary from city to city and the challenges companies face when designing and marketing products to different types of consumer in different urban or suburban areas. Given the parallel growth of urbanisation and digitalisation, what role should technology such as data and analytics, ecommerce and mobile play in helping service providers better serve diverse customer segments and achieve greater market penetration? Michael Brown, Regional General Manager, Southeast Asia and Australia, Uber Technologies Michele Ferrario, Managing Director, ZALORA Group Martin Hayes, President, South East Asia, Bosch Jessica Tan, Managing Director, Microsoft Singapore Kaushal Upadhyay, Head, Nielsen Neuro Asia Pacific, Middle East And Africa, Nielsen | ||||||||||
| 12:05 pm | Closing Remarks Michael Peel, Bangkok Regional Correspondent, Financial Times | ||||||||||
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