F05: Reviews and Your Practice - Are You Seeing Stars?
Subject: 550 – Practice Management and Human Relations
Credit: 1 Lecture
Thursday, July 14: 2:30 to 3:30 p.m.
Audience: DTC (D,H,A,O,T), ST, R
Fee: Free with registration!
Location: Exhibit Hall
Speaker Bio: Philadelphia, PA; private practice; owner, Pennsylvania Center for Dental Excellence; general manager, dental, Birdeye
Description: Word of mouth always has been the foundation for attracting new patients, but in the Internet age, word of mouth has transformed because of review websites like Yelp, Google, Facebook, Healthgrades, and others. Practices must have a plan in place to establish, promote, manage, and monitor a positive online reputation. Positive reviews can drive business to your practice, while negative reviews can turn away potential patients. A bad customer experience that goes unresolved can lead to a bad reputation and thus lost revenue. Dentists may not know how to manage their reputations online. In this interactive, energizing Learning Lab, Dr. Tau will shares tips and best practices for taking your practice to the next level, simply by marketing.
Learning objectives:
- Understand the importance of taking control of your online presence.
- Know how social media fits into online reputation management.
- Learn about software programs that can help to manage your reputation.
- Discuss ways in which patient reviews can manifest online.
- Recognize why responding to negative reviews is ill-advised.
- Develop strategies for garnering positive patient reviews.
- Review team training tips for garnering positive feedback.
This Learning Lab is brought to you by BirdEye.
