Datassential is a full-service research agency for the food industry. Services include custom research (operator and consumer), publications and the following services:

• Datassential MenuTrends™ - the original, largest, and most accurate menu tracking and forecasting service of its kind (over 7,000 distinct menus and 1.3 million items tracked).
• MenuTrends INSIDER™ - monthly tracking of new items and LTO’s at top national chains.
• OPERA™ - the industry’s largest unbiased operator research panel, featuring more than 30,000 doubleopted-in foodservice decision makers.
• Firefly™ -universal operator database containing 1.3 foodservice unit locations and demographics
• Optimize™ - dynamic consumer-based TURF analysis tool to optimize lineups in a given menu category.
• Buzz™ - the most comprehensive consumer data for the coffee and tea category (12,000 consumers interviewed annually).