Datassential Datassential is a full-service research agency for the food industry. Services include custom research
(operator and consumer), publications and the following services:
largest, and most accurate menu tracking and forecasting service of its kind
(over 7,000 distinct menus and 1.3 million items tracked).
new items and LTO’s at top national chains.
operator research panel, featuring more than 30,000 doubleopted-in foodservice
decision makers.
containing 1.3 foodservice unit locations and demographics
tool to optimize lineups in a given menu category.
data for the coffee and tea category (12,000 consumers interviewed annually).
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