Optional Pre-Forum Workshops
Upgrade Your Personalization Strategy And Technology
Personalization covers a broad array of actions and activities, from email targeting, loyalty, and web experiences to engaging and supporting existing customers. But to move beyond simple, single touchpoint initiatives, companies need to build a deep and broad personalization architecture with customers at the center. Join Forrester Vice President and Principal Analyst Ted Schadler to learn best practices for deploying advanced personalization technologies and how to apply Forrester's POST methodology – people, objectives, strategy, and technology – to help you find quick wins while building out platforms for long-term customer engagement.
Hosted by:Ted Schadler, Vice President, Principal Analyst, Forrester
This workshop can be purchased separately through the link or as an add-on to your forum ticket. Pricing: $799 ($699 Clients).
Enterprise Collaboration: The Connective Tissue Of Your Customer Experience Ecosystem
Enterprise collaboration technologies provide the “connective tissue” for customer-obsessed organizations, knitting together the customer experience ecosystem. When properly deployed, enterprise collaboration technologies drive customer insights deeper into the organization and help distributed teams develop differentiated, innovative, and competitive products and services. Attend this workshop to hear about the latest trends in enterprise collaboration and learn from you peers about key issues such as technology selection and driving adoption.
Hosted By:Art Schoeller, Vice President, Principal Analyst, Forrester
This workshop can be purchased separately through the link or as an add-on to your forum ticket. Pricing: $799 ($699 Clients).
