Big Grower Executive Summit 2015
 
 
02/08/2015
3:00 pm - 8:00 pmRegistration open
6:00 pm - 7:00 pmWelcome Cocktail Reception
7:00 pm - 7:30 pmWelcome and Introductions:  Bob Bellew and Dave Edenfield
7:30 pm - 9:00 pmDinner
 
02/09/2015
7:00 am - 8:00 amBreakfast
8:00 am - 8:15 amIntroductions:  Bob Bellew and Dave Edenfield

8:15 am - 9:15 am
Session 1

INSIDER SECRETS FOR SELLING TO GEN Y

Strategies To Get Gen Y To Buy Now

Gen Y is not the future of the market. Gen Y is the present.
With $1.3 trillion to spend this year in the U.S. alone, Gen Y will outspend Baby Boomers in 2017. Gen Y also has the least established brand loyalty, most pent-up purchasing demand and buys differently than any previous generation. Simply put, Gen Y is the future of almost every company. 
In this solution-packed program, Curt Steinhorst, a certified speaker for the Center for Generational Kinetics, reveals exactly how to sell to Gen Y and millennials from the perspective of an insider. He shares the latest data and proven strategies, and debunks costly myths about Gen Y as consumers. This program delivers step-by-step actions proven to drive Gen Y sales now. 


9:15 am - 9:30 amBreak
9:30 am - 10:30 am
Session 2
Emerging Energy Trends & Opportunities
Presented by Douglas Mueller, President, Breakthrough Fuel. 

10:30 am - 11:30 am
Session 3
Joel Hughes - The Value of Data 
Data is one of the most critical tools for your company’s success. Whether it is BIG data or little data, are you collecting the right data to help grow your business? Does your company have the information it needs to succeed in today’s marketplace? Joel Hughes will take a look at the different degrees of data and the importance of data development to your operations.




11:30 am - 12:30 pm
Lunch


1:00 pm - 2:00 pm

Transportation to Hermann Engelmann Greenhouses in Apopka, Florida


2:00 pm - 5:00 pm
Tour Hermann Engelmann Greenhouses in Apopka, Florida.


5:00 pm - 6:00 pm
Session 4:
Grower Interview/.Reception--Jim Barrett


6:00 pm - 9:00 pm
Travel to Restaurant/Return to Hotel

 
02/10/2015
7:00 am - 8:00 amBreakfast
8:00 am - 8:15 amIntroductions:  Bob Bellew and Dave Edenfield

8:15 am - 9:00 am
Session 5
Denise Dersin -- The New Dynamics of the Housing Market
As the housing market recovers, home buyers are re-entering the market with new preferences on where they want to live and the ways they want to live at home. In this presentation, Professional Builder magazine editorial director, Denise Dersin, will offer insights on the new market for home building -- the economic and geographic forecasts for the coming year -- and the latest insights on what is driving demand for new homes. From the latest landscaping concepts to outdoor kitchens and living rooms to brighter more energy efficient homes, the latest trends will be covered.



9:00 am - 10:00 am
Session 6
Chris Walsh -- The Business Side of Marijuana
Opportunities in the Cannabis Business: Marijuana is one of the fastest-growing industries in the country, with sales in states that have legalized medical or recreational cannabis expected to grow from $2.6 billion this year to $8 billion.  In this presentation, Chris Walsh - managing editor of Marijuana Business Media - provides an overview of the industry and discusses the business opportunities and challenges for mainstream, traditional greenhouse growers to get involved.  He'll share market data, touch on regulatory issues and help you determine whether to jump on board this exploding industry.


10:00 am - 10:15 amBreak
10:15 am - 12:00 pm
Session 7
Innovative Marketing Efforts for Big Growers - Marta Maria Garcia
Marketing to today's consumers is not an easy task. A recovering economy, shifting demographics and changing consumer perceptions are just a few of the challenges big growers face today when trying to reach consumers. Costa Farms' Marta Maria Garcia will examine issue such as these to help you sell to your target consumers.

 

 


12:00 pm - 1:00 pmLunch
1:00 pm - 2:15 pm
Session 8
Craig J. Regelbrugge, Senior Vice President -- Industry Advocacy & Research, AmericanHort discusses:  Washington Update

2:15 pm - 3:30 pm
Session 9
Thomas A. Colquhoun, Ph.D. - Knowing What Consumers Want
This presentation will take a look at consumer assisted selection using psychophysics methods to obtain unbiased consumer input on what they value and want to see in a given plant product or service.  This feedback then allows breeders to make the necessary selections in order to breed the desired traits in plants.  It allows growers to know which containers, tags, and sleeves consumers prefer.  And it informs retailers of the price points and displays their customers want to see.  As a result, purchases of the plant product and interest in it should increase.





3:30 pm - 4:00 pmConference Wrap Up/Meeting Adjourned