| Sunday, February 16, 2014 | |||
| 3:00 pm - 8:00 pm | Registration open | ||
| 6:00 pm - 7:00 pm | Welcome Cocktail Reception | ||
| 7:00 pm - 7:30 pm | Welcome and Introductions: Bob Bellew and Dave Edenfield | ||
| 7:30 pm - 9:00 pm | Dinner | ||
| Monday, February 17, 2014 | |||
| 7:00 am - 8:00 am | Breakfast | ||
| 8:00 am - 8:15 am | Introductions: Bob Bellew and Dave Edenfield | ||
| 8:15 am - 9:15 am | Session 1
Doug Stephens -- “The Retail Revival for Big Box and Independent Retailers”
Doug Stephens is one of the world’s foremost retail industry futurists. His intellectual work and thinking have influenced many of North America's best-‐known retailers, agencies and brands including Wal-Mart, Target, Home Depot, Disney, Crayola, WestJet, Citibank, Razorfish and Air Miles. Prior to founding Retail Prophet, Doug spent 20 years in the retail industry, holding senior international roles including the leadership of one of New York City's most historic retail chains. Doug is the author of the ground breaking book The Retail Revival: Re-‐ Imagining Business for the New Age of Consumerism. He is also the consumer technology contributor on the acclaimed television series App Central TV, as well as the retail contributor for CBC Radio Canada. Doug sits on the advisory board of the Dx3 Digital Conference. He speaks regularly to major brands and organizations across North America and Europe about the future of retail and consumerism.
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| 9:15 am - 9:30 am | Break | ||
| 9:30 am - 10:30 am | Session 2
Think Tank 2014: Doug Stephens facilitates group idea sharing | ||
| 10:30 am - 11:30 am | Session 3
Kip Creel -- Follow the Green
Understanding
markets is key to expanding sales, but where are we now? This program will look
at where the L&G industry is trending for the next 5-10 years, debunk myths
about Gen X & Y gardeners, identify future growth platforms, and discuss 6
distinct consumer “personas” that will help you understand key market segments
for future growth.
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| 11:30 am - 12:30 pm | Lunch
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| 12:30 pm - 1:30 pm | Transportation to Pacific Plug & Liner, Watsonville | ||
| 1:30 pm - 3:30 pm | Tour Pacific Plug & Liner
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| 3:30 pm - 4:00 pm | Transportation to Floricultura, Salinas | ||
| 4:00 pm - 5:00 pm | Tour Floricultura
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| 5:00 pm - 6:00 pm | Session 4:
Grower Interview/.Reception--Jim Barrett
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| 6:00 pm - 9:00 pm | Travel to The Growers Pub Restaurant/Return to Hotel | ||
| Tuesday, February 18, 2014 | |||
| 7:00 am - 8:00 am | Breakfast | ||
| 8:00 am - 8:15 am | Introductions: Bob Bellew and Dave Edenfield | ||
| 8:15 am - 9:00 am | Session 5
Patrick O'Toole -- The New Dynamics of the Housing Market
As the housing market recovers, home buyers are re-entering the market with new preferences on where they want to live and the ways they want to live at home. In this presentation, Professional Builder magazine editorial director, Patrick O'Toole will offer insights on the new market for home building -- the economic and geographic forecasts for the coming year -- and the latest insights on what is driving demand for new homes. From the latest landscaping concepts to outdoor kitchens and living rooms to brighter more energy efficient homes, the latest trends will be covered.
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| 9:00 am - 10:00 am | Session 6
Stan Pohmer -- Big Box Retailers: What Makes Them Tick? What Are They Thinking
Get an insider's take on how today's large retailers view the lawn and garden category, why they are doing what they are doing and how it can impact big growers. | ||
| 10:00 am - 10:15 am | Break | ||
| 10:15 am - 12:00 pm | Session 7
John Riordan -- Twitter's Perspective: Innovative Marketing Efforts for Big Growers
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| 12:00 pm - 1:00 pm | Lunch | ||
| 1:00 pm - 2:15 pm | Session 8
Craig J. Regelbrugge, Vice President for Government Relations & Research for the American Nursery & Landscape Association, discusses: Washington Update | ||
| 2:15 pm - 3:30 pm | Session 9
Marco Palma, Associate Professor and Extension Economist, Texas A&M University -- The
State of the Green Industry: Current Economic and Marketing Trends
Dr
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| 3:30 pm - 4:00 pm | Conference Wrap Up/Meeting Adjourned | ||
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