| Sunday, 17 February 2013 | |||
| 3:00 pm - 8:00 pm | Registration open | ||
| 6:00 pm - 7:00 pm | Welcome Cocktail Reception | ||
| 7:00 pm - 7:15 pm | Welcome and Introductions | ||
| 7:15 pm - 7:45 pm | Charlie Hall: What are the changes we've experienced? How will BGES 2013 address them? | ||
| 7:45 pm - 9:00 pm | Dinner | ||
| Monday, 18 February 2013 | |||
| 7:00 am - 8:00 am | Breakfast | ||
| 8:00 am - 8:15 am | Introductions | ||
| 8:15 am - 9:45 am | Session 1
Thomas Frey -- Growing Your Way to a Better Future: A Peek Inside the Converging Forces of Change
People make decisions today based on their interpretation of what the future holds. That’s why we say "the future creates the present." This is just the opposite of what most people think—that what we’re doing today is going to create the future. In reality, the image that people have in their heads today of what the future holds will determine their actions. So if we change people’s visions of the future, we change the way they make decisions, today.
A famous 1998 article in Wired Magazine written by Nicholas Negroponte predicted with great accuracy the demise of traditional retail. What he was not able to predict is all of the nuances of how the online world and technology would be integrated and blend together to form unusual experiences that will become part and parcel to virtually every new retail store in the future.
At the heart of all these changes is an increasingly untethered society, finding new ways to make connections in a fluid ocean of ideas and talent that meet the hyper-individualized needs of the people creating our future. The businesses of tomorrow will be defined far more by the journey they've taken than the facilities they exist in.
So what issues will growers in the future be dealing with that don't exist today? Join us as we enter the the future with Futurist Thomas Frey as he creates vivid images of a world we will all aspire to live in. | ||
| 9:45 am - 10:00 am | Break | ||
| 10:00 am - 12:00 pm | Session 2
Kip Creel -- PITA – Your Daily Bread
Driving more
sales volume for your business is simple math.
In this 90-minute discussion, Kip Creel of StandPoint, will discuss PITA,
a simple formula that effectively aligns the sales and marketing function on
the right business levers. Using the
latest evidence on the industry and consumer, Kip will clearly outline the
options for individual businesses and the industry to drive incremental volume
growth. | ||
| 12:15 pm - 1:15 pm | Depart hotel, box lunch on bus | ||
| 1:15 pm - 3:30 pm | Session 3
Mercer Botanicals has more than 1,000,000 sf. of foliage production. It is a beautiful facility and is well run. They produce high end foliage for sales to retailers and garden centers. They also do contract growing for Hermann Engelmann Greenhouses. The group will also visit Chamberlain's Exotic Foliage in Mount Dora.
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| 3:30 pm - 5:00 pm | Travel to University of Florida and tour Apopka Research Center | ||
| 5:00 pm - 6:00 pm | Session 4
Grower Interview/Reception
After the tours of Mercer and Chamberlain, the group will travel to the University of Florida Experiment facility for a group discussion on industry marketing with Bisser Georgiev (President of Hermann Engelmann Greenhouses) - The subject of the discussion will be, "What's working and what's not." | ||
| 6:15 pm - 7:45 pm | Dinner @ University of Florida Apopka Research Center | ||
| 7:45 pm - 8:30 pm | Return to Hotel | ||
| Tuesday, 19 February 2013 | |||
| 7:00 am - 8:00 am | Breakfast | ||
| 8:00 am - 9:00 am | Session 5
Jeff Korhan -- Built in Social – Essential Social Marketing Practices for Every Small Business
The customer may not always be right, but they have a voice that social media amplifies to give them tremendous influence over your brand. This is why it is vital to design your business around your customers for social relevance and profitable success. Smart businesses today realize that social is not just a layer to add to their marketing, but an essential component that has to be baked into every aspect of sales, marketing, and customer service.
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| 9:00 am - 10:00 am | Session 6
Douglas Mueller -- Transportation: Strategies and Opportunities
for Supply Chain Energy Management
As
business owners, we manage much more than just the growing and selling of
plants. We are distributors to our
customers as well and it requires us to be experts on fuel supply, costs, and energy
procurement. This is ever changing so
plan to learn insights and strategies into how your company can be positively
impacted with the proper focus on this complex issue. | ||
| 10:00 am - 10:15 am | Break | ||
| 10:15 am - 12:00 pm | Session 7
Frank A. Gasperini Jr. -- The Patient Protection
and Affordable Care Act (PPACA) – What are the new realities?
With
some certainty, the PPACA will remain in effect. What does this mean for you and your
business? Do you know all the questions
you must now answer and how best to proceed? This
presentation looks to help provide information and clarification on what you as
business owners and leaders will be required to do. What are the costs? Are there benefits? What are the
exchanges? What are the penalties? We look to cover this and more.
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| 12:00 pm - 1:00 pm | Lunch | ||
| 1:00 pm - 2:15 pm | Session 8
Craig J. Regelbrugge, Vice President for Government Relations & Research for the American Nursery & Landscape Association, discusses: What to expect from Washington | ||
| 2:15 pm - 3:30 pm | Session 9
Charlie Hall, Ellison Chair, Texas A&M University -- Industry Analysis on the Impact of the Economy in 2013 | ||
| 3:30 pm - 4:00 pm | Conference Wrap Up/Meeting Adjourned | ||
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