Heidi left Brisbane after university to work abroad in different sports marketing roles, including contract work for the 1998 Kuala Lumpur Commonwealth Games, 1999 Rugby World Cup Wales and the Sydney 2000 Olympic and Paralympic Games.  In 2001, full of excitement, Heidi returned to the city she loves, Brisbane, to expand her horizons locally and venture into other industries including working as the Marketing Manager for Flight Centre Ltd and the Port of Brisbane Corporation.  During this period Heidi also ran her own consultancy of up to four staff, Monster Marketing (purchased by a reputable service agency in mid 2005). For over three years Heidi was a leading Account Director for Clemenger BBDO Brisbane working on clients such as Tourism Qld, Qld Art Gallery, Flight Centre, Intrust Super, TechnologyOne and Gold Coast Tourism.

Heidi’s passion lies with brand awareness and research. Throughout her career she has highlight and implemented to organisations the importance of a strong, focused and emotionally appealing brand.

Heidi now works for the Anglican Diocese of Brisbane as their Director Marketing, Communications and Fundraising with her most recent focus on the awareness and growth of Anglicare Southern Qld (recently rebranded from Spiritus). Her next big project .... to brand the Anglican Church!