08/09/2014
09:30 - 10:00	REGISTRATION AND REFRESHMENTS
09:45 - 10:00	Welcome from the Chair Tom Washington, editor, eGaming Review
10:00 - 10:30	The future in 30 minutes: The new world for egaming marketing Paddy Griffith, CEO, Havas Work Club Mobile and tablet marketing Web 3.0 and the personal connection Data and technology in marketing
10:30 - 11:15	Getting creative: The good, bad and ugly of egaming marketing Moderator: Alex Czajkowski, eGaming and eCommerce marketing director, Agency Lex Chris Harrison, industry head – financial trading and eGaming, Google Raf Keustermans, CEO, Plumbee Ian Macleod, senior marketing manager – special projects, Paddy Power Managing the agency relationship Building effective cross-platform campaigns Making mobile creative work effectively
11:15 - 11:45	REFRESHMENT BREAK
11:45 - 12:15	Let's get personal: Making sense of personalisation Ben Salmon, founder, Attributely What does personalisation mean for marketing? Best practive from other sectors Hyper-personalisation
12:15 - 13:00	CRM: Are you ready for the big push? Moderator: Anton Bell, partner, Gaming Edge Associates David Excell, co-founder, Featurespace Philip Tuck, head of business intelligence, Gaming Realms Steve Williams, head of CRM, Sky Betting and Gaming What are the big tools you should be using? How are other sectors doing it? What does push messaging mean for furture CRM?
13:00 - 14:00	LUNCH
14:00 - 14:30	Data driven marketing: How to make it work for you Tarquin Henderson, head of EMEA gaming sales, Facebook How to use big data for marketing Automated marketing tools
14:30 - 15:15	Content marketing: The future or a fad? Rik Moore, head of communications strategy, Havas Media Case study of effective content marketing A look at the future of web content
15:15 - 16:00	Sex, drugs and bonus requirements: The big regulation debate Paul Leyland, principal consultant, Regulus Partners Simon Smiley, CMO, Gaming Realms Andy Taylor, regulatory policy executive, Advertising Standards Authority – Gambling Insight from the ASA How will things change post-regulation
16:00	CHECK-IN
19:00 - 19:30	Drinks reception
19:30 - 21:00	Dinner
21:00	After dinner drinks

09/09/2014
08:30 - 09:30	BREAKFAST AND CHECK-OUT
09:30 - 10:15	Mobile marketing 2015 Richard Downey, director of mobile, The Mobile House Adam Maxted, business development director, IMImobile Using analytics to drive better marketing Marketing on social media ASO and app store marketing Making second screening work
10:15 - 11:00	Mobile affliliates: What does the future look like? Andrew Daniels, managing director, Degree 53 Magnus Olby, CCO, BETFUZE How mobile is changing the affiliate relationship Case studies of effective apps Does the relationship need to change?
11:00 - 11:30	REFRESHMENT BREAK
11:30 - 12:00	Social marketing: A natural conversation? Tania Seif, head of social marketing, Coral Driving downloads from social What are the best performing platforms? What does a good social presence mean?
12:00 - 12:40	Mobile and tablet sportsbook: The future of the sector Moderator: Tom Washington, editor, eGaming Review Mark Brosnan, CEO, Matchbook Andrew Walton, head of core products, Sky Betting and Gaming Itai Zak, CEO, SBTech What are 2015's must haves? Standing out with a commoditised product Second screen or primary screen?
12:40 - 12:45	Close from the Chair
12:45 - 14:00	FAREWELL LUNCH