| Tuesday, August 5, 2014 "New View" of Foodservice. | ||||
 1:00 pm - 2:00 pm | Registration | |||
| 2:00 pm - 2:15 pm | Introduction and Foodservice 2020 Update Foodservice is nearing the top of the Maturity Curve….things must change
complexity must be driven out and hard choices need to be made.
Your go-to-market strategy starts here!
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| 2:15 pm - 3:30 pm | THE BIG FIVE Warren Solochek, Vice President, Client Development, The NPD Group, Foodservice Jack Li, Managing Director, Datassential Datassential and The NPD Group review five key trends impacting foodservice –
what they are, why they matter, and how to address them. Learn too about
Occasions & Eater Types, which offer a new way of examining consumer
behavior and motivations away from home. Plus they will deliver
the Industry Update for the very first time from the all new "Insights Library".
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| 3:30 pm - 4:00 pm | Break | |||
| 4:00 pm - 5:30 pm | LOCATION, LOCATION, LOCATION!
Datassential debuts “Food Communities”, a new model for evaluating the dining
landscape and its impact on consumer choice. This session also explores proximity analytics and a more meaningful way to determine an operator’s true competitive set. | |||
| 5:30 pm - 7:00 pm | Reception Mingle and connect with current and new associates. | |||
| Wednesday, August 6, 2014 Operator Collaboration, "Insights" and "Best Practices." | ||||
| 8:00 am - 9:00 am | Foodservice Category Management-Presentation & Panel Updates on Foodservice Category Management from a mixed panel of
distributors, manufacturers and brokers, that have executed the Full Plate process.
Hear first-hand their results of this new program.
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| 9:00 am - 9:15 am | Break and move to Breakouts Breakouts-all 3 run concurrently. Each is 45 minutes long. Breaks at-10:00-10:10 & 10:55-11:10 | |||
| 9:15 am - 11:55 am | Trade Investment at the Operator Location Level The advent of operator location level data in Distributor and Operator claims enables
visibility into which trade dollars are producing ROI and which are not...think investment
versus spend. But how exactly? In this session see how to utilize operator data by
organizing your Operator business into four distinct scenarios to identify and drive
scenario-specific marketing and sales activities. This approach advances the thinking
past compliance into all forms of whitespace selling to maximize volume and SKU diversity.
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| Driving Demand-Chains A panel of leading operators sit down to help you understand
best practices for driving demand with chain restaurants.
Hear "The Good, the Bad and the Ugly" experiences
as they share real case histories with you and how the manufacturer
can help to co-create demand and more "Good" experiences.
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| Using Data and Insights to Drive Planning & Execution You have the data, now how do you turn them into insights?
How do those Insights work to drive Planning and Execution?
Learn Best Practices from Jack Li of Datassential and Warren
Solocheck of The NPD Group as they take you through
this process.
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| 11:55 pm - 1:00 pm | Lunch | |||
| 1:00 pm - 2:15 pm | Driving Demand-Independents Roger Toomey, President & CEO, UniPro Hear from Roger Toomey, CEO Unipro Foodservice, and then a panel of
of foodservice brokers, moderated by Dave DeWalt of Franklin
Foodservice Solutions, as they discuss strategies and best practicesfor
working with the manufacturer to reach the independent restauranteur.
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| 2:15 pm - 3:00 pm | The Operator Collaboration Model A panel of leading operators and manufacturers
who have piloted this project will discuss why a 'common language'
is becoming increasingly necessary.
Case histories and Best practices for you to take with you.
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