Event Details |
TSW Las Vegas 2018 |
10/15 - 10/17/2018 |
Las Vegas |
United States |
Event Description |
The LAER Effective Company
Learn about creating cross-functional strategies for cost-effectively improving your customer engagement model.
TSIA’s LAER model is a framework that breaks the supplier’s perspective of the traditional customer engagement journey into four distinct phases: Land, Adopt, Expand, and Renew. As more companies begin to make the pivot to managing annual recurring revenue streams, there’s an industry-wide increase in the creation of LAER initiatives in order to follow a customer engagement plan that works with a subscription-based business model.