Tuesday, March 27, 2018

 08:00am – 09:00am                 Registration/Continental Breakfast                         
                                                                     Networking and Member Showcase                                      

09:00am – 10:45am                  Tourism Summit and General Session                                             

09:30am – 10:15am                  Houston’s Tourism Market Strategy

10:15am – 10:45am                  Morning Keynote –
                                                                     Reid Ryan, Houston Astros President of Business Operations

10:45am – 11:15am                  Refreshment Break and Member Showcase

11:15am – 12:00pm                  Morning Breakout Sessions

• The Big Picture: Selling Houston as a Destination
  Understand how you can leverage assets of Houston as a destination to better sell your organization and your role in selling the city as a passionate fan and ambassador.                     
• Plugging In: Tips for Working with the GHCVB
  Ever wonder how to work more closely with Visit Houston? Attend this session for an overview of opportunities and ways you can make the connection and benefit from ongoing efforts including working with meeting and event planners, public relations, and tourism initiatives.             

 

12:15pm - 02:00pm                  GHCVB Annual Meeting and Lunch                                                           

12:40pm - 12:45pm                  Welcome        

12:45pm - 01:15pm                  GHCVB Annual Meeting Report –
                                                                     Mike Waterman, President of Visit Houston           

01:15pm - 02:00pm                  Keynote Address –
                                                                   Don Welsh, President and CEO of Destinations International                       

02:15pm – 03:00pm                 Afternoon Breakout Sessions

• Know the Algorithm: Using Facebook to Grow Your Business
  Attend this sessions to learn how Facebook can be used to reach the right people and drive your business goals on a local and national level. Get an overview how to plan for a Facebook campaign and how to use key tools to measure success. 
• The Secret to 5 Stars: Inside Peer Reviews & Instant Booking
  Reviews, photos and videos drive travel inspiration and action. This presentation will arm you with tools to best represent your organization on the largest travel site in the world – TripAdvisor. Additionally, attraction and activity providers will learn how Viator can distribute your products to a network of travel buyers.  
• I’ll Take the Check: Leveraging Restaurant Group Business
  Interested in attracting a larger share of patrons from leisure and corporate groups? This session is designed for food and beverage professionals interested in growing their business and referrals. Panelists will discuss best practices and sales and marketing activities proven to yield results.    
• Cracking the Code: Understanding Google’s “My Business”
  Join us for this educational workshop on how you can expand your exposure within Google’s products, and improve your engagement and conversion with your customers. Miles Partnership will provide tactical training and how-to guide take-aways for using Google My Business.  Topics include: Managing your Account, Obtaining and Responding to Reviews, Improving your Photography, Adding Video, Getting the Most From Posts, ,and much more.

 

03:00pm – 03:30pm                  Refreshment Break and Member Showcase

03:30pm – 04:15pm                  Afternoon Breakout Sessions (Repeat)

• Know the Algorithm: Using Facebook to Grow Your Business
• The Secret to 5 Stars: Inside Peer Reviews & Instant Booking  
• I’ll Take the Check: Leveraging Restaurant Group Business   
• Cracking the Code: Understanding Google’s “My Business” 

 

 04:30pm – 06:00pm                Networking Reception/Member Showcase and Giveaways