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Max Alschlager Licensing Account Executive CDW Max is CDW’s Minnesota Licensing Account Executive. He supports CDW’s customers from a strategic standpoint, guiding them through the complexities of software licensing. Max supports a methodology called “total software management”, wherein organizations focus on establishing sustainable internal processes for licensing control. Max is also a featured blogger for CDW’s solution blog. He has 13 years of experience as a licensing expert. Allen Biehl
Prior to Snow Software, Allen was the Director of Software Strategic Services for nearly 8 years and responsible for delivering SAM and Cost Optimization services to their clients. He has also launched a startup software company, developing a consumer magazine reaching over 100,000 subscribers, creating a multi-million-dollar consulting practice, and delivering on-demand training to independent businesses nationwide. |
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DeAnna Condon Software Asset Management, Governance, Compliance General Mills Inc. Barry Friedman Vice President of Vendor Alliances
Snow Software
Barry Friedman is the Vice President of Vendor Alliances at Snow Software. With over 20 years of experience, Barry is a recognized expert in designing and implementing ITAM and SAM solutions. His expertise includes ITAM tools, solution design, implementation, risk mitigation, and development of best practices for process & procedures.
Barry’s insight and sophisticated approach to ITAM/SAM complexities are the basis for creative, and effective solutions.
Barry was previously Global Director of SAM Tools and Technologies at Microsoft - National Practice Director - ITAM at Siwel Consulting, National Practice Director for ITAM Solutions at Siemens Business Services, and VP of ITAM and ITIL at AIG. Craig Knouse Licensing Account Executive CDW Craig Knouse is a Licensing Account Executive at CDW. Craig brings 9 years of experience at CDW with 5 years dedicated to CDW’s volume licensing practice, with a primary focus on Microsoft. He works with customers in the Washington, DC area and provides strategic advice towards maximizing existing and future software investments, including the transition to the cloud. |
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Sandy Marguerite SAM Specialist CDW Sandy Marguerite is a SAM Product Specialist for Snow Software within CDW. Sandy has worked for nearly 15 years at CDW and 12 of those years have revolved around licensing on some level, primarily within the Microsoft space. She brings that licensing knowledge into the SAM practice to provide customers with best practices for their software management. |
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Charles Pelton Contributing Editor CIO, Computerworld and Network World Charles Pelton has run dozens of business and IT roundtables, moderated IT and other business-focused panels, and hosted executive conferences for CIO, Computerworld and other groups. A former editor-in-chief of events and research at InformationWeek magazine, Charles founded Modern Media Partners, a conferences production company that focused primarily on the content of live events. Charles has been an IT and business journalist for more than 20 years. |
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Peter Turpin Vice President Snow Software Peter Turpin is the Vice President for Snow Software in North America. Peter has expert knowledge when it comes to global organizations facing the challenges of software compliance, audits and complexity in licensing. His main goal is to help as many companies as possible fight their compliance blues. Peter’s is known for leading, inspiring and engineering the market from both a solution perspective as well as from the process side to achieve cost saving initiatives and compliance handling. Peter is a true IT professional with over 20 years in the IT industry, including sales, consultancy, project management and business development. Peter brings a wide range of practical knowledge and experience that is developed from the ability to think outside of the box and to execute with absolute precision. When he is not fighting the compliance blues, he is off spending time with his friends and family. |
