EVENT AGENDA
Monday 12 October 2015
09:00 - 09:55Registration and refreshments
09:55 - 10:00Welcome from the Chair
Christian Tirabassi, senior partner, Ficom Leisure
10:00 - 10:45Changes are coming: What to expect in the evolving online market?
Moderator: Pier Francesco Geraci, CEO, Management 2000
Alessandro Allara, head of online and BIR, SNAI
Giuliano Benaglio, head of products, RCS Gaming
Luigi Cacciapuoti, managing director, Lottomatica Scommesse
Maurizio Santacroce, general manager, Sisal.it
  • How the proposed changes to betting tax model will impact the Italian sector
  • What liberalisation of the betting programme means for the competitive landscape
  • Will the broadened product range lead to a recovery of the black market?
  • Are local operators set to lose out to international brands?

10:45 - 11:30Daring to be different: Using mobile innovation to stand out from the crowd
Moderator: Max Bancora, founder and CEO, SayMyName
Davide Marchisio, sales director, Kambi
Valeria Sivvery, marketing manager Italy, Betclic Everest Group
Marco Tiso, online gaming business manager, Sisal.it

  • Why mobile has become your key growth driver and what that means for your strategy
  • How to bring mobile gaming to the mass market
  • Assessing the challenges of mobile acquisition and CRM
  • The challenges of in-house development and why mobile product is the key to standing out

11:30 - 12:00Refreshment break
12:00 - 12:20Beyond betting and gaming: The products coming to an operator near you
Alessandro Salvati, CEO and co-founder, Nextwin

  • What products outside of betting and gaming should operators be investing in?
  • Tracking the rise of social gaming and its impact on the real-money gambling sector


12:20 - 12:45The gaming sector evolves, so should we: New trends in the sports betting sector
Fabio Massimo Molinari, commercial manager Italy, Vermantia

  •  Do virtual sports products hold big opportunities?
  • What does the rise in popularity of these products mean for the future of sports betting?

12:45 - 13:30Cause for concern? What the future holds for marketing
Alexis Grigoriadis, online marketing director, Eurobet Italia

  • Could the Italian market be about to see new advertising restrictions put in place?
  • How can operators mitigate against the risk of this happening?
  • The secrets of winning the digital marketing war
  • How to overcome the challenge of growing the female customer base

13:30 - 14:30Lunch
14:30 - 15:15Positive regulation: The potential of international poker liquidity and European harmonisation
Moderator: Mauro De Fabritiis, partner, MAG
Antonio Costanzo, business development director, bwin.party digital entertainment
Francesco Rodano, head of remote gaming, Customs and Monopolies Agency
Marco Trucco, country manager Italy, PokerStars

  • What needs to happen to make cross-border poker liquidity become a reality?
  • Would international liquidity revive the online poker industry or just benefit one or two operators?
  • Is Italy's arduous technology approval process dampening market growth?
  • What impact would the convergence of technical standards across Europe have on the Italian market?

15:15 - 15:55Solving the image problem: What the gambling sector can do to improve its public image
Fabio Bistoncini, founder and managing director, FB & Associati

  • Why has gambling suffered from a rise in negative opinion in recent years?
  • How does the media view online gambling and how can we change this perception?
  • What can the industry do to protect its reputation among the public and government alike?
  • Lessons from other sectors. 


15:55 - 16:00Close from the Chair
Christian Tirabassi, senior partner, Ficom Leisure

Please note that agenda and speakers are subject to change.