Information Development World 2015

Nurturing with the Right Content to Build Loyalty and… Sales

Friday, October 2 — 3:00pm-3:45pm

Jon Wuebben
Content Launch

Using Personalization & Automation to Give Them Exactly What They Need, When They Need It

If you want to meet someone and build a relationship, you need to provide consistent value to that person over time. When it comes to content, the exact same thing applies to a business, but here is the kicker: very few companies actually do this right. Imagine if you tried to pitch someone your products at a cocktail party or asked someone to marry you on the third date. It wouldn’t work, right? And you wouldn’t even try it. But this is what so many companies do every single day. The answer? You need to nurture it! By personalizing the experience, providing content that they actually want and then using the magic and ease of automation, you can completely change the way you connect with both prospects and customers… and the way they connect with you. As the Founder of a content marketing software company, Jon Wuebben, has first hand knowledge of what it takes to nurture with content. In fact, the biggest surprise he had during the product’s beta process was finding out just how much content…and what types of content…were necessary in order to get someone to sign up and ultimately buy. If you want to learn how to do the same exact thing for your business, this session is a “must attend” event for you.

Session Takeaways:

  • Learn how to correctly capture contact information
  • Discover the power of automated, triggered emails
  • Set up a Lead Scoring System to help nurture your leads
  • Find out how to turn content nurturing into direct sales



Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium-sized businesses (SMB’s). Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile," helps businesses learn how to plan, create, distribute and manage content. “Content is Currency” has been published in six countries worldwide. Jon has been listed as a thought leader in the content marketing space by countless publications since 2008.