Information Development World 2015
 

CONFERENCE SCHEDULE

Event Early Registration — Tuesday, September 29
12:00pm-7:00pm Registration
DoubleTree Hotel Lobby

2015 IDW AGENDA
Wednesday, September 30, 2015
8:00am-9:00amRegistration and Breakfast
Poolside Foyer (1st floor by pool)
9:00am-5:00pmGetting to Success: Implementing a Content Strategy
Santa Clara (1st floor by pool)
Rahel Anne Bailie, Chief Knowledge Officer, Scroll (UK)
9:00am-5:00pmWriting from the Reader's Perspective
Monterey (1st floor by pool)
George Gopen, Professor Emeritus, Practice of Rhetoric at Duke University
9:00am-5:00pmContent Leadership: Bridging Silos and Building Teams
San Simeon (1st floor City Foyer)
Colleen Jones, Principal, Content Science
9:00am-5:00pmAPIs and SDKs: Breaking Into and Succeeding in a Specialty Market
San Carlos (1st floor City Foyer)
Ed Marshall, Independent Contractor, Marshall Documentation Consulting
9:00am-5:00pmThe Next Generation Of Content Strategy: Building A Performance-Driven Model
San Juan (1st floor City Foyer)
Kevin Nichols, Global Content Strategist, KevinPNichols.com
Paula Land, CEO, Content Insight
9:00am-5:00pm
San Jose (1st floor by pool)
9:00am-5:00pmUnderstanding Digital Governance
Carmel (1st floor by pool)
Lisa Welchman, President, Digital Governance Solutions, ActiveStandards
9:00am-5:00pmEnterprise Localization: A Strategic Approach
San Martin (1st floor City Foyer)
James Romano, Chief Executive Officer, Prisma International, Inc.
12:00pm-7:00pmRegistration
DoubleTree Hotel Lobby
5:30pm-7:00pmSpeakers Cocktail Reception and Networking
Poolside Foyer (1st floor by pool)
Attendee Cocktail Reception and Networking
Hilton Lobby Bar

Thursday, October 1, 2015
7:00am-7:30amRegistration
Bayshore Foyer (1st floor)
7:30am-8:30amRegistration and Breakfast
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
8:30am-8:45amOpening General Session
Cedar/Pine/Fir Ballroom (2nd floor)
Scott Abel, CEO and Chief Content Strategist, The Content Wrangler
Val Swisher, Founder & CEO, Content Rules, Inc.
8:45am-9:30amKeynote Presentation: The Case for the Customer Experience
Cedar/Pine/Fir Ballroom (2nd floor)
Brandon Schauer, CEO, Adaptive Path
9:30am-10:00amFeatured Presentation: Unforgettable — The Neuroscience of Memorable Content
Cedar/Pine/Fir Ballroom (2nd floor)
Dr. Carmen Simon, Executive Coach, Co-Founder, REXI Media
10:00am-10:30amFeatured Presentation: A Radical New Way to Control the English Language
Cedar/Pine/Fir Ballroom (2nd floor)
George Gopen, Professor Emeritus, Practice of Rhetoric at Duke University
10:30am-11:30amMeet the Exhibitors
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
11:30am-12:15pm DITA SUMMITSOFTWARE LOCALIZATION SUMMITCONTENT MANAGEMENTCONTENT MATTERS CONTENT STRATEGY
Unsung Heroes of DITA
Oak Room (2nd floor)
Gretyl Kinsey, Technical Consultant, Scriptorium Publishing Services
My Guiding Principle Is This: GILT Is Never To Be Doubted
Silicon Valley Room (2nd floor)
Fabiano Cid, Managing Director, Ccaps Translation and Localization
Becoming BFFs with Flexibility: Developing Agile-Friendly Content Management Strategies
Siskiyou (1st floor)
Sean Holmquest, Content Manager, Huge
Open Authoring: Content Collaboration Across Disciplines
Cascade Room (1st floor)
Ralph Squillace, Senior Content Engineer, Microsoft Azure Infrastructure
Social Business Initiatives: Identification and Responsible Implementation
Sierra Room (1st floor)
Rahel Anne Bailie, Chief Knowledge Officer, Scroll (UK)
12:15pm-1:45pmCustomer Experience Recognition Awards
Cedar/Pine/Fir Ballroom (2nd floor)
Andrew Bredenkamp, Founder & CEO, Acrolinx
2:00pm-2:45pm DITA SUMMITSOFTWARE LOCALIZATION SUMMITDATA & ANALYTICSCONTENT MANAGEMENTCONTENT MATTERS CONTENT STRATEGY
Selecting Tools for DITA Projects — DITA Summit Discussion moderated by Amber Swope
Oak Room (2nd floor)
Amber Swope, DITA Specialist, DITA Strategies, Inc.
Laura Bellamy, Director of Information Experience, VMware
Rob Kimm, Sr. IT Business Analyst, Medtronic, Inc.
Madhu Mathew, Director of Technology, Sustainability Accounting Standards Board
Keith Schengili-Roberts, DITA Information Architect, Ixiasoft
Treasure Hunting: How to Find ROI in Software Localization
Silicon Valley Room (2nd floor)
Anna Navarro-Schlegel, Sr. Director, Global Engineering, NetApp
DocOps — The Analytical Window to Your Customer’s Experience
Donner (1st floor)
Wade Clements, Director of Information Services & Business Intelligence, CA Technologies
Interactive Content: Moving Marketing from Communications to Experiences
Siskiyou (1st floor)
Scott Brinker, President & CTO, ion interactive, inc.
Boost Your Content Strategy for REST APIs
Cascade Room (1st floor)
Gururaj BS, Director, Cloud User Assistance, Oracle
Marta Rauch, Senior Principal Information Developer, Oracle
Case Study — The Technology Behind Multi-Channel Publishing
Sierra Room (1st floor)
Richard Hamilton, Publisher, XML Press
3:00pm-3:45pmDITA SUMMITSOFTWARE LOCALIZATION SUMMITDATA & ANALYTICSCONTENT MANAGEMENTCONTENT MATTERS CONTENT STRATEGY
Full-on DITA Strategies Beyond Technical Publications
Oak Room (2nd floor)
Rob Hanna ECMs, President, Precision Content Authoring Solutions Inc.
Creating A Global Software Experience moderated by Jessica Roland
Silicon Valley Room (2nd floor)
Jessica Roland, Director, Strategic Accounts, SDL
Melissa Biggs, Sr. Manager, Globalization, Informatica
Martin Guttinger, Sr. Technical Program Manager, VMware
Work Smarter Not Harder - Remove the Guesswork from Content Creation
Donner (1st floor)
Skip Besthoff, CEO, InboundWriter
Putting Intelligence in Content Delivery
Siskiyou (1st floor)
Ann Rockley, CEO, The Rockley Group Inc.
By the Numbers: Making the Case for Reuse Based on Facts
Cascade Room (1st floor)
Joan Lasselle, President, Lasselle-Ramsay, Inc.
Amber Swope, DITA Specialist, DITA Strategies, Inc.
Making Sense of Health Insurance — A Case for Content Strategy
Sierra Room (1st floor)
Jeff Greer, Manager, Digital Experience, Blue Cross Blue Shield of Michigan
3:45pm-4:00pmBreak with Entertainment
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
4:00pm-4:45pmDITA SUMMITSOFTWARE LOCALIZATION SUMMITDATA & ANALYTICSCONTENT MANAGEMENTCONTENT MATTERS CONTENT STRATEGY
Dynamic Chunking of Component-Authored Information
Oak Room (2nd floor)
Ben Colborn, Manager, Technical Publications, Nutanix
Owen Richter, MTS - Web Application Architect, Nutanix
Expert Panel: Overcoming Challenges in Content Localization moderated by Fabiano Cid
Silicon Valley Room (2nd floor)
Fabiano Cid, Managing Director, Ccaps Translation and Localization
Tim Brandall, Globalization Technologies Manager, Netflix
Elizabeth Gschwind, Localization Manager, FICO
Katell Jentreau, Group Product Manager, Localization, Box
The Measure of Success: Key Metrics for Monitoring Content Quality
Donner (1st floor)
Brian Buehling, Managing Director, Dakota Systems, Inc.
Case Study: Earley & Associates — Intranet Migration
Siskiyou (1st floor)
David Pileggi, Senior Consultant, Earley & Associates
The Role of Content in Customer Experience
Cascade Room (1st floor)
Paula Land, CEO, Content Insight
Money Talks: How Content Strategy Can (Literally) Prove its Worth
Sierra Room (1st floor)
Emily Shields, Content Strategist, Facebook
5:00pm-5:30pmWorking Together - When Content Quality Really Matters
Cedar/Pine/Fir Ballroom (2nd floor)
Andrew Bredenkamp, Founder & CEO, Acrolinx
5:30pm-7:00pmCocktail Reception and Networking
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)

Friday, October 2, 2015
7:00am-7:30amRegistration
Bayshore Foyer (1st floor)
7:30am-8:30amRegistration and Breakfast
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
8:30am-8:45amOpening General Session for Day Two
Cedar/Pine/Fir Ballroom (2nd floor)
Scott Abel, CEO and Chief Content Strategist, The Content Wrangler
Val Swisher, Founder & CEO, Content Rules, Inc.
8:45am-9:30amKeynote: Us or Them? Who Wins the Customer Experience Tug of War
Cedar/Pine/Fir Ballroom (2nd floor)
Lisa Welchman, President, Digital Governance Solutions, ActiveStandards
9:30am-10:00amFeatured Presentation: Enhancing Customer Experiences With Intelligent Content
Cedar/Pine/Fir Ballroom (2nd floor)
Robert J. Glushko, Adjunct Full Professor, University of California at Berkeley, School of Information
10:00am-10:30amFeatured Presentation: Content —The Show That Never Closes
Cedar/Pine/Fir Ballroom (2nd floor)
Robert Rose, Chief Strategy Officer, Content Marketing Institute
10:30am-11:30amMeet the Exhibitors
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
11:30am-12:15pmDITA SUMMITMEDICAL DEVICE SUMMITCONTENT MATTERS LANGUAGE AND CULTURECONTENT ENGINEERINGCONTENT MARKETING
How DITA Got Her Groove Back: Going Mapless
Oak Room (2nd floor)
Don Day, Founding Chair, OASIS DITA Technical Committee
Much Ado About Templates: Reduce the Learning Curve and Increase Productivity at DITA Implementation
Silicon Valley Room (2nd floor)
Catherine Long, Technical Writer, Varian Medical Systems, Inc.
Richard Perry, Documentation Manager, Product Support Engineering, Varian Medical Systems, Inc.
The Content of Stories / The Story of Content
Donner (1st floor)
Justin Bookey, Head of Content + Branding, EMFATIK
Conquering Global Markets with Content: The Global Diffusion of Local Innovations
Siskiyou (1st floor)
Mike Dillinger, Staff Program Manager, Machine Translation, LinkedIn
Content Engineering and The Internet of “Smart” Things
Cascade Room (1st floor)
Mark Lewis, Content Engineer and DITA Educator, Quark
Real World Lessons in Content Process Follow Through
Sierra Room (1st floor)
Russell Sparkman, CEO, FusionSpark Media, Inc.
12:15pm-1:45pmIn Cognitive Computing, Content is King
Cedar/Pine/Fir Ballroom (2nd floor)
Pavan Arora, Director of Content, IBM Watson, IBM
2:00pm-2:45pmDITA SUMMITMEDICAL DEVICE SUMMITCONTENT MATTERS LANGUAGE AND CULTURECONTENT ENGINEERINGCONTENT MARKETING
Single-Source Publishing Across Multiple Formats
Oak Room (2nd floor)
George Cristian Bina, Managing Director, Syncro Soft
Content Automation for Medical Device Manufacturers
Silicon Valley Room (2nd floor)
Marc Miller, Division President, TransPerfect Medical Device Solutions
The Need for Multilingual SEO
Donner (1st floor)
Richard Brooks, CEO, K International
Cultural Awareness, Localization and the Impact on Content Creation of User Information Destined for Overseas Markets
Siskiyou (1st floor)
Brenda Inman, Manager, Localization, St. Jude Medical
Diana Ballard, Account Manager, LOGOS
Lessons from Omnichannel: What Every Content Strategist Should Know
Cascade Room (1st floor)
Kevin Nichols, Global Content Strategist, KevinPNichols.com
A Powerful Combination: Campaign-Based Content Marketing, Search Engine Optimization and Social Media Marketing
Sierra Room (1st floor)
Chris Raulf, Founder & Digital Marketing Expert, Boulder SEO Marketing
3:00pm-3:45pmDITA SUMMITMEDICAL DEVICE SUMMITCONTENT MATTERS LANGUAGE AND CULTURECONTENT ENGINEERINGCONTENT MARKETING
No Budget? No Problem: Techniques For Getting DITA Projects Approved
Oak Room (2nd floor)
Brian Buehling, Managing Director, Dakota Systems, Inc.
Addressing the Increasing Challenges Facing Medical Device Content
Silicon Valley Room (2nd floor)
Ann Rockley, CEO, The Rockley Group Inc.
Breaking Down Silos — Improving the User Experience by Improving Communication in Your Organization
Donner (1st floor)
Charles Cooper, Vice President, The Rockley Group, Inc.
Localization Planning and The Content Strategy of Things
Siskiyou (1st floor)
Bill Swallow, Technical Consultant, Scriptorium Publishing Services
Content Science Review: A Case Study in Engineering Personalization
Cascade Room (1st floor)
Darin Wonn, Executive Director of Operations, Content Science
Nurturing with the Right Content to Build Loyalty and… Sales
Sierra Room (1st floor)
Jon Wuebben, CEO, Content Launch
3:45pm-4:00pmBreak with Entertainment
Bayshore Foyer (downstairs) & Gateway Foyer (upstairs)
4:00pm-4:45pmDITA SUMMITMEDICAL DEVICE SUMMITCONTENT MATTERS LANGUAGE AND CULTURECONTENT ENGINEERINGCONTENT MARKETING
The Past and Future of DITA
Oak Room (2nd floor)
Kristen James Eberlein, Principal, Eberlein Consulting
Content at the Right Time, in the Right Language: Innovation with a Healthy Dose of Cost Reduction
Silicon Valley Room (2nd floor)
Jeannette Eichholz, Leader, Global Ultrasound Documentation, GE Healthcare
Stop, Collaborate, and Listen: Unlocking the Potential of Self-Service Help
Donner (1st floor)
Renee Schaefer, Website Strategy , Code42
Take Your Content Global — Content Globalization, The Final Frontier
Siskiyou (1st floor)
Felice Schulz, Senior Manager Content Strategy, SapientNitro
Content Engineering — A Collaborative Development Approach
Cascade Room (1st floor)
Cruce Saunders, Principal, Simple [A]
Content Creation & Repurposing – Doing More with Less
Sierra Room (1st floor)
Mitchell Levy, Chief Aha Instigator, Aha Amplifier
5:00pm-5:30pmDavid Gerard: An Evening of Magic and Mindreading
Cedar/Pine/Fir Ballroom (2nd floor)