FT Live, in association with QlikView, is pleased to present this afternoon event focusing on the latest marketing strategies around social media and customer analytics.
The customer communication experience has been transformed in recent years with the increasing prominence of social media platforms. Financial institutions are able to tailor their marketing more effectively through data analytics and customer profiling, and product branding is becoming ever more innovative.
In the light of these changing communication channels, the future challenge for banks and insurance companies will be to harness these resources in new and unique ways to stay ahead of their peers in an increasingly competitive market. The ability to do this, whilst complying with changing regulation and a tough economic climate, will be crucial in the coming months.
Register now to join a host of financial services marketing and communication leaders to compare and contrast the latest strategies.
The customer communication experience has been transformed in recent years with the increasing prominence of social media platforms. Financial institutions are able to tailor their marketing more effectively through data analytics and customer profiling, and product branding is becoming ever more innovative.
In the light of these changing communication channels, the future challenge for banks and insurance companies will be to harness these resources in new and unique ways to stay ahead of their peers in an increasingly competitive market. The ability to do this, whilst complying with changing regulation and a tough economic climate, will be crucial in the coming months.
Register now to join a host of financial services marketing and communication leaders to compare and contrast the latest strategies.
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