Media Technology Summit 2012 – New York, Conference Agenda
We are looking forward to another amazing event bringing together the top leaders from around the world for an intense series of discussions, debates and networking. The please check back soon for updates to the 2013 agenda.
| | | | | | 8:00 am - 9:00 am | Welcome & Registration | 9:00 am - 9:15 am | Opening Remarks
- Shelly Palmer, Host of Fox Television's Shelly Palmer Digital Living
| 9:15 am - 9:40 am | Transactional Brands: Where eCommerce Meets Brand Marketing Where does the brand experience end and the transaction begin? Consumer experience is the key to success.
- Lisa Gavales, Chief Marketing Officer – Express
- Chris McCann, President – 1-800-Flowers.com
- Moderator: John Sheldon, SVP, Strategy – True Action
| 9:40 am - 10:05am | The Cutting Edge of Social Advertising You've got a million fans on social media - what do you say to them? When you post a message, how many in your audience actually see it and engage with it? The lines are blurring between push and pull content and paid versus owned versus earned media.
- Aliza Licht, SVP Global Communications – Donna Karan
- Noah Brier, Chief Executive Officer – Percolate
- Nikhil Sethi, Chief Executive Officer – Adaptly
- Moderator: Chris Fralic, Partner – First Round Capital
| 10:05 am - 10:25 am | Content Discovery: How Publishers, Brands and Consumers Win What are the new best practices for maximizing paid, free, owned, earned.
- Linda Boff, Executive Director, Global Digital Marketing – General Electric
- David Payne, Chief Digital Officer – Gannett
- Moderator: Yaron Galai, Co-Founder & CEO – Outbrain
| 10:25 am - 10:30 am | Digital Leadership Awards- Part 1 | 10:30 am - 11:25 am | Morning Coffee Break
Interactive Workshops & Roundtable
- Boardroom 1: Navigating the Privacy & Data Security Minefield
Saad Ayub, SVP & CIO – Scholastic Anthony Juliano, CTO – Landmark Ventures Moderator: John P. Fodera, Partner – EisnerAmper LLP
- Boardroom 2: Truth in Mobile Advertising
Shravan Goli, CEO – Dictionary.com Victor Milligan, Chief Marketing Officer – Nexage Jeremy Hlavacek, VP of Strategy and Business Operations – Varick Media Management Moderator: Mickey Alam Khan, Editor in Chief – Mobile Marketer, Mobile Commerce Daily & Luxury Daily
- Boardroom 3: Maximizing Your National & Local Marketing Efforts
Ezra Kucharz, President, Local Digital Media – CBS Michael Stromer, VP, Customer Marketing – JetBlue Airways Tim Judd, President and CEO – eLocal Listing Moderator: Laura Kennedy, Senior Director, Corporate & Business Development – Living Social
- Boardroom 4: Life in the Digital Age: A How To Guide for Success
Jeff Pulver, Dreamer, Entrepreneur, Investor Moderator: Andrew Swinand, CEO – Cardinal Path
- Boardroom 5: Rewriting the Rules: Investing and Operating in Game Changers
Gary I. Singer, CEO & Founding Partner – Buyology Nikhil Kalghatgi, Principal – Softbank Capital Aslaug Magnusdottir, CEO & Co-Founder – Moda Operandi Moderator: Corey Luskin, Managing Director – Landmark Ventures
| 11:25 am - 11:55 am | Mobile as Media: Connecting Brands, Consumers & Devices
- Peggy Johnson, EVP and President, Global Market Development – Qualcomm
- Gerry O'Sullivan, SVP, Global TV and Entertainment – Deutsche Telekom
- Mihir Shah, Chief Executive Officer – Tapjoy
- Moderator: Tim Chang, Managing Director – Mayfield Fund
| 11:55 am - 12:15 pm | Sports, Media, Brands & Fans How sports has changed over the years with the evolution of the athlete and fans using media (Twitter, Facebook, etc.).
- Tiki Barber, NFL Former Pro Bowl Running Back; Co-Founder – Thuzio
- Charles Smith, Chairman & CEO – Professional Basketball Alumni Association
- Moderator: William Strickland, Partner – Grey Compass
| 12:15 pm - 12:30 pm | Digital Campfire: Storytelling for Impact
- Scott Harrison, Founder – charity: water
| 12:30 pm - 1:25 pm | Networking & Lunch | 1:25 pm - 2:00 pm | Social Media -- So What? Super Panel How to rethink, retrain and reimagine your inefficient, analog, 20th century marketing department.
- Marc Speichert, Chief Marketing Officer – L'Oreal
- David Poltrack, Chief Research Officer – CBS
- Lisa Shalett, Head of Branding Marketing & Digital Strategy – Goldman Sachs
- Jack Haber, VP, Global Advertising & Digital – Colgate Palmolive Company
- Moderator: Shelly Palmer, Host of Fox Television's Shelly Palmer Digital Living
| 2:00 pm - 2:15 pm | Big Marketers and Social Media – Two Visions of the Future
- Jim Singer, Partner – A.T. Kearney
| 2:15 pm - 2:40 pm | Social Media is Not Funny
- Orlando Jones, American Comedian, Film and Television Actor
- Ben Huh, Founder & Chief Executive Officer - Cheezburger, Inc
- Moderator: Yossi Vardi, Investor & Advisor
| 2:40 pm - 2:45 pm | Digital Leadership Awards - Part 2 | 2:45 pm - 3:35pm | Afternoon Coffee Break Interactive Workshops & Roundtables - Boardroom 1: Big Data, Big Opportunity, Big Problems?
Steve Bond, Senior Director – Forbes.com Michael Dugan, Vice President of Technology – Forbes Media Moderator: Dwight Merriman, Co-Founder & CEO – 10gen
- Boardroom 2: The Customer Experience Journey In the Age of the Connected Consumer
Jonathan Peachey, Board Member – Virgin America; Senior Advisor – Virgin Group Pat Connolly, VP, Marketing Solutions – Conde Nast Moderator: John Sheldon, SVP, Strategy – True Action
- Boardroom 3: Developing Robust Mobile Products – Destiny or Distraction?
Joe Bilman, Chief Digital Officer – American Media Martin Ringlein, Design Manager – Twitter Moderator: Neil Fox, Chief Innovation Officer - Ness Technologies
- Boardroom 4: Social Enterprise: Energizing Broader and more diverse channels and communities
Nathan Bricklin, SVP of Social Strategy – Wells Fargo Kathryn Friedrich, Head of Youtube Strategy – Google Michael Smith, Chief Digital Officer – Forbes Media Moderator: Michael Pearl, Principal, Digital Transformation Leader – PwC
- Boardroom 5: Social Media for Social Good
Katie Bisbee, Chief Marketing Officer – DonorsChoose.org Morgan O'Murray, Lifestyle Marketing & Strategic Partnerships – Target Moderator: Jeff Davidoff, Chief Marketing Officer – ONE.org
| 3:40 pm - 4:10 pm | Information is Not Knowledge: Understanding the Implications of Big Data It used to take hundreds of years to create an exabyte of data. Now we create 2 exabytes a month.
- Ray Elias, Chief Marketing Officer – StubHub
- Dwight Merriman, Co-Founder & CEO – 10gen
- Daniel Austin, Chief Architect – PayPal
- Moderator: Neil Fox, Chief Innovation Officer – Ness Technologies
| 4:10 pm - 4:40 pm | Financing Innovation - The Quest for Information Age ROI Insights from the boardroom on where BIG investments are being made now to drive the future of digital media
- Wesley Chan, General Partner – Google Ventures
- Richard J. Bressler, Managing Director – Thomas H. Lee Partners
- Jonathan Miller, Former Chairman & CEO, Digital Media Group – News Corporation
- Moderator: Ali Velshi, Chief Business Correspondent; Anchor – CNN
| 4:40 pm - 5:00 pm | Celebrity & Brand: Engagement for Cause in the Digital Age
- Michael J. Fox – Actor, Author and Advocate
- Laxmi Wordham, Chief Digital Officer – Michael J. Fox Foundation
- Moderator: Marc Pollick, Founder & President – Giving Back Fund
| 5:00 pm - 7:30 pm | Networking & Cocktail Reception |
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