Date, Time & Location |
Thursday, 19 April 2018 |
12:00 pm - 2:00 pm |
MacKillop Family Services |
237 Cecil Street, South Melbourne |
VIC, 3205 |
Pricing |
Speakers |
Julia Cameron Fundraising Direct Marketing Manager Peter MacCallum Cancer Foundation As Fundraising Direct Marketing Manager, Julia is responsible for the direct mail and regular giving programs at Peter MacCallum Cancer Foundation. Overseeing acquisition, retention and growth of donors across a range of channels including mail, F2F, TV and digital, Julia and her team are consistently striving to test new approaches to donor engagement while still maintaining established channels and campaigns.
Julia has over 15 years of fundraising experience in both Australia and New Zealand in a variety of roles across fundraising strategy, team management, database development and campaign planning. | |
Audrey Hii MFIA Direct Marketing Manager Bush Heritage Australia Audrey is a fundraising professional with over 8 years experience working with not-for-profit organisations in Australia.
She is currently the Direct Marketing Manager at Bush Heritage Australia, with responsibilities across the cash and regular giving program for donor recruitment, retention and income generation.
Over the last four years, the direct marketing team at Bush Heritage Australia has been instrumental in doubling the growth in both the donor base and fundraising income to the point where they now have over 30,000 financial supporters and $20 million in annual fundraising revenue. This growth was driven by a strong cash and regular giving acquisition program maintaining a robust retention program and ensuring the right donors were sent for diligent stewardship into bequest and major donor programs. | |
Sponsors |