When Bill Stoller hired Gary Mortenson to lead Stoller Family Estate Winery (now Stoller Wine Group) in 2008, there were 13 employees and the company made 9,000 cases of wine. Stoller told Mortenson he wanted to grow the company and have it last for 200 years.
How does a winery start using data to grow its business? How do you use data to increase wine sales? What are some practical steps for wineries to get started with data? These questions were addressed in a session at last week’s Wine Industry Financial Symposium in Napa.
Tickets are now on sale for Wine Business Monthly’s (WBM) annual Wine Industry Financial Symposium. The Wine Industry Financial Symposium, the premier event covering the financial, business and strategic issues of the wine industry, is set for Tuesday, Nov. 9 and Wednesday, Nov. 10, 2021 at the CIA at Copia in Napa, California.