Title GM & SVP, North America, Marketing Company Rakuten Bio Deepa Sureka, general manager of Rakuten Attribution – North America has 15+ years of experience in sales, services, operations and brand management in the Ad Tech and Digital space. She is using this experience to build the Rakuten Attribution business in North America and helping CMO’s & marketers uncover the entire customer journey, so they can make smart, data driven decisions to achieve business objectives. She has been with Rakuten Marketing for 9+ years and has successfully led the services and operations teams. Under her guidance, these teams were able to grow our customer base and deliver efficiencies that helped to accelerate the company’s global expansion mission. Deepa earned a MS in Marketing from Zicklin School of Business at Baruch College, New York. Her life motto is: it’s better to go far than not far enough.