Title VP, Global Media and Consumer Engagement Company Mondelez International Bio B. Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondelēz International. Bough is known for leading some of the industry’s largest and most innovative global media investments across digital, TV, print and outdoors. He is unique in his commitment to forging emblematic partnerships with the industry’s biggest players including Paramount, ABC, Facebook, Twitter and many more. He is credited as the leader in partnering startups with brands having executed the first of its kind FourSquare brand partnership. This has led him to launching three of the largest corporate start-up accelerator programmes to date. Found consistently at the forefront of thinking and execution in mobile, Bough is recognized as one of business’ hottest rising stars. He was recently inducted into the American Advertising Federation’s Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year.