Title
SVP, Corporate Communications
Company
Nielsen
Bio
McCaskill is an accredited communications and crisis management executive with 15 years of experience delivering award-winning communications and public relations campaigns at Fortune 500 companies and highly successful technology start-ups. For more than a decade, McCaskill was laser beam focused on developing communications strategies to take technology companies from launch to liquidity. In ten years, the accredited PR executive helped launch more than 100 venture-backed technology products and providers, mostly in highly regulated industries. Later as a senior vice president at one of the world’s largest PR and marketing firms, he led global communications strategy for Fortune 50 companies and household-name brands. Today, he has global responsibility for Nielsen’s media and industry relations efforts.