Senior Marketing Manager
Michelle Chaplin is the Senior Manager of Online Fundraising at PBS, where she manages the fundraising initiatives at PBS.org; manages the Best of PBS monthly newsletter, which has grown to more than 1M subscribers; and supports PBS member stations to improve their online and overall fundraising initiatives. Before joining PBS, she was a Program Manager at BRAC USA for more than four years, during which she provided marketing support and built an online, social media and traditional media strategy for the largest NGO in the world. Additionally, she’s implemented and maintained a several Salesforce CRM databases and developed multi-channel donor acquisition and retention strategies. Michelle has an MBA from the Stern School of Business at NYU.