Title Founder & Executive Director Company Lava Mae Bio Driven by a fierce belief that everyone has a right to dignity and the knowledge that access to showers and sanitation are in serious short supply for the homeless, Doniece was compelled to start Lava Mae. ​​ She has orchestrated marketing, PR and development for both private and nonprofit organizations including ZERO1: The Art & Technology Network, San Jose Museum of Art, Wilson McHenry Company, Informix, DoubleClick, Toyrus.com, McGuire & Company for Coca Cola and ACA Joe among others. Her passion is finding unique solutions to problems that matter to her. Homelessness has been on her radar for quite some time but she was at a loss as to how to truly help—until she passed a young woman on the street crying over and over that she’d never be clean. Lava Mae is Doniece’s answer.