Co-Founder & CEO
Neil Grimmer is Co-Founder, CEO and Chief Dad of Plum, PBC, a leading organic kids nutrition company and one of the fastest-growing organic food brands in the U.S. An imaginative force and designer of ideas, products and brands, Neil has led the launch of 150+ innovative products, including the award-winning spouted pouch for baby in the U.S., a format that has completely revolutionized the category. Former VP of Innovation at Clif Bar and Senior Designer at IDEO, Neil has been a pioneer in the design and consumer products industries for over a decade. Inspired by becoming a father, Neil used his design background, knack for problem solving and passion for nutrition to help create a smart solution for modern parents and to provide little ones with the very best food from the very first bite. Neil and Plum’s commitment to the best tasting organic nutrition expands far beyond store shelves: under his leadership, Plum became one of the first companies to reincorporate as a Public Benefit Corporation in Delaware in July 2013, reinforcing its mission to combat child hunger and conduct business responsibly. Neil also launched Plum’s social impact program The Full Effect™, dedicated to nourishing little ones in need across America. Widely recognized as an industry game-changer, Neil has received prestigious awards including "Entrepreneur of the Year" for Ernst & Young Northern California 2013; “Most Admired CEO” in 2012 by the San Francisco Business Times; Bloomberg Businessweek’s Top 5 “America’s Most Promising Social Entrepreneurs” in 2011; and “Brand Innovator of the Year” by Brand Packaging magazine in 2010. Under Neil’s tenure, Plum was ranked #19 on Forbes’ annual list of “America’s Most Promising Companies” in 2013; ranked #63 (2012) and #77 (2011) on the Inc 500; and named “The Fastest Growing Private Company” in the Bay Area by the San Francisco Business Times in 2013. Neil and Plum have been featured in over 500 media outlets, from The New York Times, The Wall Street Journal, Forbes, The Financial Times and The San Francisco Chronicle to American Baby, Every Day with Rachael Ray, Fast Company, Inc. Magazine, Daily Candy, “The Ellen DeGeneres Show” and “The Dr. Oz Show.” Neil has also headlined prominent industry events such as Natural Products Expo, FUSE Brand Strategy & Design and Slow Food San Francisco to discuss Plum’s status as a B Corp, social impact initiatives, award-winning innovation and how Plum infuses design-thinking into business strategy. Neil holds a BFA in Conceptual Art from California College of the Arts and a MA in Product Design from Stanford. When he’s not dreaming up game-changing ideas, you can find him building tree houses and making super smoothies with his two little girls and wife, Tana.