Title
Creative Director and Founding Partner
Company
smashLAB
Bio

Eric Karjaluoto is creative director and a founding partner of the creative agency smashLAB. Since 2000, he has helped a broad range of clients including The Vancouver Aquarium, the University of Minnesota, and The Nature Conservancy with their strategic, design, and communication challenges. Eric authored the books Speak Human and The Design Method. He writes regularly about design at erickarjaluoto.com.