Title
Partner
Company
UpWest Labs
Bio
Liron Petrushka is a repeat entrepreneur with vast experience in senior management, M&A, fundraising, corporate control and strategic partnership. Most recently Liron focused his time in the private sector as an angel investor and serving as an active Partner at UpWest Labs, a Silicon Valley based startup Accelerator. He loves advising and guiding entrepreneurs from an ‘idea’ all the way to significant growth. Some of the companies that Liron invested and played an active role in include Pageonce (Check), LendingClub, Pets.com, Silver Helm, Unified Dispatch, and Local Music. Liron was the founder and CEO of Commercebid.com, an e-Commerce strategic sourcing company with customers that included Hewlett Packard, General Motors, and Shell Oil to name a few. Commercebid.com was acquired by Commerce One (NASDAQ:CMRC) in 1999 to form Commerce One’s Auction Services, where Liron later served as Vice President and General Manager helping the Auction Services division grow to over 200 people with operations in 14 countries. Prior to starting Commercebid.com, Liron owned and managed several successful technology ventures, including being the founder and CEO of U.S. Group, a Human Resources Management System enterprise software solution that was acquired by Ultimate Software, Inc.