Julie Waldrop of Crestwood, Kentucky, was first introduced to Rodan + Fields® by an old friend who recommended the REDEFINE Regimen to her. A small business owner at the time, Julie hoped to alleviate some of the pressure of the economic downturn and enrolled as an Independent Consultant in July 2009. “I had no idea it would evolve into something that has truly redefined my family's future.” Since joining Rodan + Fields, Julie has dedicated 20 hours each week to grow her business – arranging her work schedule around family priorities. “My primary focus is my family, and my R+F business is making our dreams as a family come true.” Julie attributes much of her motivation and success to the resources and incentive programs the company provides, especially the Lead the Way program. “Lead the Way has changed our family’s life. I needed something that was goal-driven, and it’s played a huge role in helping me achieve RFX Circle.” By acting as an effective leader for her team, Julie hopes to inspire greatness in them as well. “I have an amazing group of leaders, and I want to help them continue to lead their teams to the top.”