Principal Designer

David Sherwin is a principal designer at frog, a global innovation firm, and the author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills (HOW Books). His second book, Success by Design: The Essential Business Reference for Designers will be out in November 2012, also from HOW Books. He is a senior lecturer in the BFA in Interaction Design program at California College of Arts, and has spoken and taught workshops on creativity, business and user experience design at SXSWi, Interaction 11, and the HOW Interactive Design Conference.