Alex Treharne is the VP International of the New Market Development team, which is charged with establishing R+F’s global market entry plans. His primary area of expertise is the Asia region, where he has lived and worked for 17 years. He brings 25 years of direct selling channel sales, strategy and marketing experience to Rodan + Fields and has held positions as Chief Operating Officer and Managing Director for two large public companies in Japan. Most recently, Alex was Principal of the Känzen Consulting Group, LLC, where he provided strategic consulting for companies looking to expand their businesses internationally.