Elaine is the President and Chief Operating Officer for peopleCare Inc. a senior care organization that owns and operates seven long term care homes. Elaine has a wealth of experience in senior care, including opening numerous long term care and retirement homes. Elaine supports quality improvement and best practice in her role as a surveyor for Accreditation Canada and member of the Ontario Long Term Care Association Quality Committee. She serves as chair of MAX Canada Insurance Board of Directors. Previous careers included leadership roles in banking and hospitality. Elaine completed her MA Leadership at the University of Guelph. Her passion for ongoing leadership development includes customer service training, employee incentive, and succession and performance management programs for the senior care sector.