Director of Social Responsibility
BOKS (Build Our Kids’ Success), which began as a small idea presented to a few moms in Natick, MA, has since grown to more than 2,500 enrolled schools! Parents, teachers, and communities across the US and beyond have adopted BOKS, affecting the lives of thousands of children on a day-to-day basis. Kathleen Tullie, Director of Social Responsibility at Reebok International and the Founder and Executive Director of BOKS, began BOKS in 2009. Prior to founding the BOKS program, Kathleen accomplished an 18-year career in real estate finance. After coming across Dr. John Ratey’s book Spark, which talks about the positive difference that physical activity has on all of us, she had her ‘aha’ moment. Dr. Ratey’s book coupled with her determination drove Kathleen to empower parents to provide an opportunity for kids to be physical active before school. BOKS was born. Kathleen continues to make strides nationwide. Some of her major accomplishments include partnering with the Partnership for Healthier America, Alliance for a Healthier Generation, American Council on Exercise, the Aspen Institute and Let’s Move Active Schools where she was honored by First Lady Michelle Obama’s “Let’s Move” initiative in 2013 and 2014. She was presented the Community Leadership Award in 2013 by the President’s Council on Fitness, Sports and Nutrition. A member of the Institute of Medicine Roundtable on Obesity Solutions, she serves on the Physical Activity Innovation Collaborative, sits on the steering committee for Let’s Move Active Schools and is Vice Chair of Physical Activity at World Federation of the Sporting Goods Industry. She has also partnered with The Reebok Foundation, The Boston Foundation, Toyota, Blue Cross Blue Shield, CVS Health and The Boston Bruins Foundation to fiscally support BOKS’ growth. Kathleen has also been featured in numerous media outlets, including CBS, Huffington Post, NESN and NPR. Most recently Family Circle listed her as one of the 20 Most Influential Moms. A graduate of Western Michigan University (BA) and The University of Edinburgh, Scotland (MBA), Kathleen has spent her career in Japan, Scotland and the US and currently lives outside of Boston, MA with her husband, two kids and their newest addition, Tuxi, the family’s golden retriever puppy.