Catherine LaCour

Title
Senior Vice President, Corporate Marketing
Company
Blackbaud
Bio
Catherine LaCour is a seasoned strategist, innovator and marketing executive with deep experience building brands that provide value and drive connection. Catherine serves as senior vice president of corporate marketing for Blackbaud, the world’s leading cloud software company powering social good. She is responsible for Blackbaud’s global brand, corporate communications, public relations and other strategic functions, and is passionate about delivering an outstanding experience to the nonprofits, foundations, corporations, education institutions and other organizations and individuals Blackbaud supports in their missions to build a better world. Catherine is also head of the Blackbaud Institute for Philanthropic Impact, which brings together the best minds in philanthropy to develop and share leading-edge research and insight that accelerates the impact of the social good community. Before joining Blackbaud, Catherine served in other marketing leadership roles spanning a variety of industries including edtech and telecommunications, and worked in Africa for the International Telecommunications Union, an arm of the United Nations. Catherine currently serves on the College of Charleston Graduate School’s Advisory Board as well as on the Board of Directors of the Women’s Refugee Commission, a non-profit advocating for laws, policies and programs to improve the lives and protect the rights of refuge women and children. She is a frequent speaker and panelist on marketing trends and best practices, including how brand and employee engagement intersect. In 2017, Catherine was named a Fellow by Liberty Fellowship, a South Carolina leadership initiative of The Aspen [Institute] Global Leadership Network. Catherine lives in Charleston with her husband, John, and is a runner and equestrian. Twitter: @CatLaCour