Annamaria Ruffini CIS, CMP


Annamaria Ruffini is the founder, president and CEO of the Incentive House and DMC Events In & Out based in Rome, Italy.  She has been in the motivation and incentive industry since 1986.,

She has been a SITE member since 1996, and she chaired the Italy Chapter in 2009-2010. In 2011 she was given, in recognition for holding «the highest standard of excellence in creating or executing motivational events», the SITE Master Motivator Award, and in the same year was awarded the Global Award of the World Travel Market for her outstanding contribution to Italian tourism.

In Italy she is known also for her hands-on manual "Ecoeventi", the very only Italian booklet about theories and practices of eco-sustainable incentive trips, conventions and tradefairs. This book, which she co-authored with 2 colleagues, earned the Green Tourism National Award in 2015. 

She’s been elected in the International Board of Directors of SITE (2013-2015 and 2016-2018), representing Europe within the Board and moreover she has been elected President Elect for the year 2017.