Title Partner Company Maverick Ventures Bio Libby Novack oversees all investments at Maverick, particularly in the ad-tech space where she has significant expertise. Libby was the Group VP of Analytics at Digitas, a member of the Publicis Group. She is an expert in measurement, transforming data into insights to drive innovation and business impact. She has extensive experience across brand and direct response initiatives, spanning all channels. She has experience with a wide variety of industries: Airline (Delta), Consumer (Mars), Financial Services (American Express, Equifax, SunTrust) and Retail (J. Crew). While working with these companies, she was responsible for spearheading strategic leadership, enabling channel expansion and innovative measurement. Libby received her Bachelor’s degree from Washington University in St. Louis, where she studied Economics and Mathematics.