Title Program Director - Generation USA; Senior Expert Company McKinsey & Company Bio Martha is program director of Generation USA, the first flagship program of McKinsey Social Initiative (MSI), an independent non-profit founded by McKinsey & Company. Generation is a youth training and employment program which aims to reach one million young adults across five countries (USA, Spain, India, Kenya, and Mexico) in five years. Under Martha’s leadership, Generation has launched pilot programs in eight US cities to prepare young adults for careers in healthcare. Generation USA has plans to expand to new cities and professions in the coming year. Martha is also a Senior Expert in McKinsey & Company’s Social Sector office and leader of the Americas human capital and education practice. Based in San Francisco, CA, Martha focuses on labor markets, workforce development, talent and human capital and higher education in her work. She serves private companies, higher education institutions and philanthropic foundations on topics including strategy, operations and organization. Martha’s recent work includes designing and implementing initiatives to ensure the needed skills and competencies in a workforce, building new training program and training academy for high-demand professions, identifying operational best practices to improve training, transforming higher education institutions, and developing research excellency strategies. Martha is an active writer and speaker on education, labor markets, and workforce development. She has led several knowledge efforts on these topic including the reports: “Winning by degrees: The strategies of highly productive higher education institutions”, “Changing the Fortunes of America’s Workforce: A human capital challenge”, and “The economic impact of the achievement gap in America’s schools” Martha holds a B.A. in Biology from the University of Brasilia and a Ph.D. in Biochemistry from the University of Wisconsin-Madison.