Abby Brennan

Senior Manager, Purpose Strategy & Activation
Abby is the Senior Manager of Purpose Strategy and Activation at PwC. Together with PwC’s Chief Purpose Officer, she leads efforts to embed purpose into PwC’s core business strategy and engage PwC staff in their critical role in fulfilling the firm’s purpose: to build trust in society and solve important problems. Over the last three years, she has worked with the US Corporate Responsibility team on stakeholder engagement, creative communications, and, most recently, the firm’s purpose strategy. Bringing together a passion for purpose-driven impact and a deep understanding of the culture of PwC, she is working to methodically integrate purpose into talent management, communication strategies, client service offerings, and business decision making architecture. Abby’s current responsibilities span translating purpose into roles and responsibilities, facilitating the development of brand-defining internal and external programming, and collaborating with key functional stakeholders throughout the organization. Abby brings a diverse range of experiences to her current role. Building a foundation in client services, she spent six years in tax compliance and consulting serving multinational clients in the asset management industry before moving into the internal strategy and thought leadership space. Her experience in strategy and thought leadership included leading a first-of-its-kind internal project studying extreme value creation, talent management, and self-made billionaires. The principal outcome of this work was a book, The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value, coauthored by John Sviokla and Mitch Cohen. Abby holds a BS and MS in Accounting from Boston College and is a licensed Certified Public Accountant in New York.