Senior Vice President, Corporate Marketing
Catherine LaCour is a seasoned marketing executive, strategist and innovator who has deep experience building and promoting brands that drive sustainable growth and profitability for global technology corporations. Catherine believes the best marketing engages, emotes, and creates conversations in the market. She has successfully worked with for profit and nonprofit organizations to create customer-centric marketing programs that provide value and create those connections through a consistent, positive customer experience. Bringing both leadership and marketing experience to this role, Catherine is senior vice president of corporate marketing, responsible for Blackbaud’s global brand, corporate communications, public relations, event strategy, marketing services, and other strategic functions in order to catalyze new growth, proliferate brand awareness, accelerate innovation and deliver an outstanding customer experience. She is a member of Blackbaud’s executive leadership team. In 2010, Catherine joined Blackbaud to lead the company’s marketing to its enterprise nonprofit, higher education and healthcare customers. Her experience in demand generation, cause marketing and social good led her to expand the company’s market share and awareness in the broader philanthropic market. Before joining Blackbaud, Catherine was the vice president of marketing and product management at Regent Education, a software provider in the higher education space, where she led branding, marketing communications, demand generation, sales enablement, and product direction initiatives. Prior to Regent, she served in other marketing leadership roles, including overseeing the marketing and public relations practices for a consulting firm that served the public and private sector, and focusing on strategic marketing, international development, and merger and acquisition strategies for a telecommunications technology start-up. Catherine also worked in Africa for the International Telecommunications Union, an arm of the United Nations. Over the course of her career, Catherine has served on a number of nonprofit boards supporting international development and women’s issues. She is a frequent speaker and panelist on marketing trends and best practices, including how brand and employee engagement intersect. Catherine has a Master of Business Administration from American Graduate School of International Management and a Bachelor of Science from the College of Charleston. A Charleston native and a graduate of the College, she currently serves on the College of Charleston Graduate School’s Advisory Board. She is a Commissioner of the Women’s Refugee Commission, a non-profit advocating for laws, policies and programs to improve the lives and protect the rights of refuge women and children. Catherine lives in Charleston with her husband, John, and is an active runner and equestrian.