Title Sport and Business Psychologist Company The Genesis Academy Bio Luke’s overall professional practice is geared toward helping people to achieve self-actualisation (that complicated sounding term many will know from studies of Maslow, but may need some help understanding how it relates to the real world). Luke’s work with top footballers and Olympians has led him to developing the theory, but also the hands-on research… the ingredients to create a state of optimal well-being and performance.